{"id":10310,"date":"2025-05-29T06:00:28","date_gmt":"2025-05-29T04:00:28","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=10310"},"modified":"2026-02-24T18:57:57","modified_gmt":"2026-02-24T17:57:57","slug":"le-design-comme-terrain-daltitude","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/le-design-comme-terrain-daltitude\/","title":{"rendered":"Le design comme terrain d\u2019altitude"},"content":{"rendered":"<p>Il ne ressemble pas \u00e0 l\u2019id\u00e9e qu\u2019on se fait d\u2019un PDG. Lars Lyse Hansen aime les virages. Ceux des sentiers escarp\u00e9s, des disques house qu\u2019il mixe entre amis ou des parcours professionnels qu\u2019il redessine \u00e0 l\u2019instinct. Depuis vingt ans, il est \u00e0 la t\u00eate de BOLIA, marque danoise de design scandinave \u00e0 la croissance discr\u00e8te mais durable. Son management ? Un m\u00e9lange d\u2019intuition, de prise de risques assum\u00e9e et de confiance radicale dans la cr\u00e9ativit\u00e9.<\/p>\n<p>Quand on l\u2019\u00e9coute, on comprend vite que chez lui, la ligne droite n\u2019a jamais \u00e9t\u00e9 une option. Et c\u2019est peut-\u00eatre \u00e7a, son secret : faire du doute un moteur, et de l\u2019incertitude, une boussole.<\/p>\n<h2><strong>Oser diriger autrement<\/strong><\/h2>\n<p>Form\u00e9 chez Dansk Supermarked puis rep\u00e9r\u00e9 par IKEA, il prend \u00e0 29 ans la direction du magasin de Bruxelles. Il ne parle pas un mot de n\u00e9erlandais, et le site est en crise. Un an plus tard, les r\u00e9sultats sont spectaculaires. \u00c0 tel point qu\u2019Ingvar Kamprad, fondateur d\u2019IKEA, se d\u00e9place en personne. Mais Hansen ne se laisse pas impressionner. \u00ab Ce qui m\u2019a port\u00e9, ce n\u2019est pas la r\u00e9ussite, c\u2019est l\u2019id\u00e9e qu\u2019on pouvait faire autrement. \u00bb<\/p>\n<p>Ce regard, il le conserve en rejoignant <a href=\"https:\/\/www.bolia.com\/fr-be\/\" target=\"_blank\" rel=\"noopener\">BOLIA<\/a> en 2005 en tant que CEO. Il transforme la marque en laboratoire du design nordique : collections courtes, cr\u00e9ateurs internationaux, sourcing durable, digitalisation tr\u00e8s en avance. Le style scandinave est partout, mais BOLIA revendique le sien. Plus conceptuel, plus personnel, toujours \u00e9motionnel.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-1.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/bolia-aw26-hero-piro-mielo-rheolog-mood4-5216-scaled.jpeg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-3.jpeg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item4 {\r\n                        background: 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600w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Photography by: Pia Ulin\nRetouch by: Wetouch Imagework<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/bolia-aw26-hero-piro-mielo-rheolog-mood4-5216-scaled.jpeg\" title=\"BOLIA-AW26-hero-piro-mielo-rheolog-mood4-5216\"  data-caption=\"Photography by: Pia Ulin\nRetouch by: Wetouch Imagework\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/bolia-aw26-hero-piro-mielo-rheolog-mood4-5216-scaled.jpeg\" srcset=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/bolia-aw26-hero-piro-mielo-rheolog-mood4-5216-scaled.jpeg 2560w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/bolia-aw26-hero-piro-mielo-rheolog-mood4-5216-300x208.jpeg 300w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/bolia-aw26-hero-piro-mielo-rheolog-mood4-5216-1024x710.jpeg 1024w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/bolia-aw26-hero-piro-mielo-rheolog-mood4-5216-768x533.jpeg 768w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/bolia-aw26-hero-piro-mielo-rheolog-mood4-5216-1536x1065.jpeg 1536w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/bolia-aw26-hero-piro-mielo-rheolog-mood4-5216-2048x1420.jpeg 2048w, 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<\/div>\r\n                    <div class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-3.jpeg\" title=\"PIC 3\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-3.jpeg\" srcset=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-3.jpeg 2000w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-3-300x225.jpeg 300w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-3-1024x768.jpeg 1024w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-3-768x576.jpeg 768w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-3-1536x1152.jpeg 1536w, 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class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Photography by: Pia Ulin\nRetouch by: Wetouch Imagework<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item5\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-5.jpg\" title=\"PIC 5\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-5.jpg\" srcset=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-5.jpg 2000w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-5-300x216.jpg 300w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-5-1024x737.jpg 1024w, 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href=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-6.jpg\" title=\"PIC 6\"  data-caption=\"Retouch by: Wetouch Imagework\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-6.jpg\" srcset=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-6.jpg 2000w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-6-300x200.jpg 300w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-6-1024x682.jpg 1024w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-6-768x512.jpg 768w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-6-1536x1024.jpg 1536w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-6-696x464.jpg 696w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-6-1068x712.jpg 1068w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-6-1920x1280.jpg 1920w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/pic-6-600x400.jpg 600w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Retouch by: Wetouch Imagework<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item5\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item6\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<h2><strong>Entre instinct et discipline<\/strong><\/h2>\n<p>Pour comprendre Lars Lyse Hansen, il faut sortir du cadre professionnel. Lui parle plut\u00f4t de rythme, d\u2019\u00e9quilibre, de n\u00e9cessit\u00e9 d\u2019espace. \u00ab J\u2019ai besoin de projets qui me d\u00e9routent. Si tout devient trop pr\u00e9visible, je pars en montagne. \u00bb<\/p>\n<p>Depuis l\u2019ascension du Kilimandjaro en 2009, l\u2019alpinisme fait partie de sa vie. \u00c0 haute altitude, il retrouve ce qu\u2019il applique aussi dans l\u2019entreprise : anticiper, \u00e9couter les signaux faibles, renoncer parfois. Et surtout, faire confiance. \u00ab En montagne comme en management, on progresse avec les autres. Et on chute seul. \u00bb<\/p>\n<h2><strong>Le futur comme horizon, pas comme destination<\/strong><\/h2>\n<p>Aujourd\u2019hui, BOLIA est pr\u00e9sente dans 30 pays, et sa croissance reste mesur\u00e9e. \u00c0 rebours des discours d\u2019hyper-expansion, Hansen revendique une vision plus qualitative : \u00ab Cr\u00e9er des objets qui durent, dans une structure qui dure. \u00bb Pas de lev\u00e9es de fonds spectaculaires, peu de buzz, mais une communaut\u00e9 fid\u00e8le et une identit\u00e9 forte.<\/p>\n<p>Lars Lyse Hansen continue de mixer, de lire de la philosophie, de collectionner les citations et de parler de ses enfants avec une pudeur tendre. Il ne pr\u00e9tend pas avoir toutes les r\u00e9ponses. Mais il sait poser les bonnes questions. Et c\u2019est peut-\u00eatre ce qui fait de lui un dirigeant singulier : un homme qui avance avec la m\u00eame curiosit\u00e9 qu\u2019\u00e0 vingt ans, sans jamais perdre le sens du vertige.<\/p>\n<figure id=\"attachment_10528\" aria-describedby=\"caption-attachment-10528\" style=\"width: 696px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-10528\" src=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/last-picture-instead-of-model-1024x693.jpg\" alt=\"\" width=\"696\" height=\"471\" srcset=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/last-picture-instead-of-model-1024x693.jpg 1024w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/last-picture-instead-of-model-300x203.jpg 300w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/last-picture-instead-of-model-768x520.jpg 768w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/last-picture-instead-of-model-1536x1039.jpg 1536w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/last-picture-instead-of-model-696x471.jpg 696w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/last-picture-instead-of-model-1068x723.jpg 1068w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/last-picture-instead-of-model-1920x1299.jpg 1920w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/last-picture-instead-of-model-600x406.jpg 600w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2015\/05\/last-picture-instead-of-model.jpg 2000w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><figcaption id=\"caption-attachment-10528\" class=\"wp-caption-text\">Cosima Sofa from BOLIA<br \/>Designed by kaschkasch<\/figcaption><\/figure>\n<p><em>Cet article a \u00e9t\u00e9 r\u00e9alis\u00e9 en \u00e9troite collaboration avec <a href=\"https:\/\/www.bolia.com\/fr-be\/\" target=\"_blank\" rel=\"noopener\">BOLIA<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 la t\u00eate de Bolia depuis 20 ans, Lars Lyse Hansen incarne un leadership \u00e0 contre-courant, entre design scandinave, alpinisme et culture DJ.<\/p>\n","protected":false},"author":7,"featured_media":10494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[98],"tags":[],"class_list":{"0":"post-10310","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brandvoice"},"acf":[],"_yoast_wpseo_title":"Lars Lyse Hansen : Le design comme terrain d\u2019altitude %%page%% %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"\u00c0 la t\u00eate de Bolia depuis 20 ans, Lars Lyse Hansen incarne un leadership \u00e0 contre-courant, entre design scandinave, alpinisme et culture DJ.","auteur_traducteur":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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