{"id":12263,"date":"2025-10-10T05:00:17","date_gmt":"2025-10-10T03:00:17","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=12263"},"modified":"2026-02-24T18:57:41","modified_gmt":"2026-02-24T17:57:41","slug":"axel-kupisiewicz-les-etats-unis-restent-un-marche-tres-dynamique","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/axel-kupisiewicz-les-etats-unis-restent-un-marche-tres-dynamique\/","title":{"rendered":"Axel Kupisiewicz : \u00ab\u00a0Les \u00c9tats-Unis restent un march\u00e9 tr\u00e8s dynamique\u00a0\u00bb"},"content":{"rendered":"
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A\u0300 la te\u0302te de LASEA, une entreprise belge spe\u0301cialise\u0301e dans la technologie laser innovante, Axel Kupisiewicz insiste sur l\u2019importance pour les entreprises belges de saisir les opportunite\u0301s offertes par le marche\u0301 ame\u0301ricain, malgre\u0301 le contexte d\u2019incertitude actuel. Entretien.<\/div>\n
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Comment est ne\u0301e l\u2019ide\u0301e de lancer LASEA ?<\/h2>\n

J\u2019ai re\u0301alise\u0301 un me\u0301moire sur le nettoyage laser des miroirs de satellites au Centre spatial de Lie\u0300ge ou\u0300 j\u2019ai travaille\u0301 deux ans. Cette recherche a finalement e\u0301te\u0301 le point de de\u0301part de la cre\u0301ation de LASEA<\/a>. Rapidement, nous avons de\u0301veloppe\u0301 des machines pour le secteur automobile, ce qui a attire\u0301 l\u2019inte\u0301re\u0302t de grands acteurs, tant en Europe qu\u2019aux E\u0301tats-Unis.<\/p>\n<\/div>\n

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Pourquoi avez-vous de\u0301cide\u0301 de cre\u0301er une filiale aux E\u0301tats-Unis en 2016 ?<\/h2>\n

En 2016, gra\u0302ce a\u0300 un agent local, nous avons vite compris que nos clients cherchaient avant tout un service de proximite\u0301, en dollars, avec un support local. Nous avons alors de\u0301cide\u0301 d\u2019ouvrir une filiale a\u0300 San Diego pour mieux couvrir la co\u0302te ouest, et re\u0301pondre aux attentes de nos clients ame\u0301ricains. Aujourd\u2019hui, c\u2019est notre deuxie\u0300me marche\u0301, avec une forte pre\u0301sence dans le secteur de l\u2019e\u0301lectronique, ainsi que dans le medtech.<\/p>\n<\/div>\n

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Comment ge\u0301rez-vous la question des tarifs douaniers impose\u0301s par l\u2019administration Trump ?<\/h2>\n

Nous vendons des lignes de production qui cou\u0302tent entre un demi-million et 1,5 million d\u2019euros. Lorsqu\u2019un client souhaite acheter une machine, avec une livraison pre\u0301vue dans six ou neuf mois, il ne sait pas si les tarifs douaniers seront toujours de 2,4 % comme avant Trump, ou s\u2019ils auront augmente\u0301 a\u0300 10, 15 %, voire 50 ou 65 %. Cette incertitude freine conside\u0301rablement nos ventes. C\u2019est pour cette raison que, me\u0302me si les taxes restent a\u0300 15 %, un taux e\u0301leve\u0301, cela apporte une certaine stabilite\u0301 et permet de mieux planifier.<\/p>\n

Quel conseil donneriez-vous aux entrepreneurs belges qui veulent exporter ou s\u2019implanter aux E\u0301tats-Unis ?<\/h2>\n

Le marche\u0301 ame\u0301ricain est tre\u0300s dynamique. La cle\u0301, c\u2019est de commencer par tester le terrain avec des agents, puis d\u2019investir progressivement. La mentalite\u0301 est diffe\u0301rente, mais une fois la relation installe\u0301e, les affaires se de\u0301roulent de manie\u0300re fluide. C\u2019est un marche\u0301 a\u0300 la fois risque\u0301 et porteur, a\u0300 condition d\u2019e\u0302tre bien pre\u0301pare\u0301 et de s\u2019adapter rapidement.<\/p>\n

Comment l\u2019AWEX peut-elle aider les entrepreneurs qui souhaitent exporter?<\/h2>\n

De\u0300s la deuxie\u0300me anne\u0301e d\u2019exportation, j\u2019ai beaucoup utilise\u0301 les outils de l’AWEX<\/a>. Leur accompagnement facilite l\u2019acce\u0300s a\u0300 des re\u0301seaux locaux et accompagne activement le de\u0301veloppement international des PME belges. Pour une jeune entreprise, c\u2019est un ve\u0301ritable levier pour pe\u0301ne\u0301trer de nouveaux marche\u0301s tout en limitant les risques.<\/p>\n

Cet article a \u00e9t\u00e9 r\u00e9dig\u00e9 en \u00e9troite collaboration avec l’AWEX<\/a> et LASEA<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A\u0300 la te\u0302te de LASEA, une entreprise belge spe\u0301cialise\u0301e dans la technologie laser innovante, Axel Kupisiewicz insiste sur l\u2019importance pour les entreprises belges de saisir les opportunite\u0301s offertes par le marche\u0301 ame\u0301ricain, malgre\u0301 le contexte d\u2019incertitude actuel. Entretien. Comment est ne\u0301e l\u2019ide\u0301e de lancer LASEA ? J\u2019ai re\u0301alise\u0301 un me\u0301moire sur le nettoyage laser des […]<\/p>\n","protected":false},"author":7,"featured_media":12265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[98],"tags":[],"class_list":{"0":"post-12263","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brandvoice"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"\u00c0 la t\u00eate de LASEA, Axel Kupisiewicz insiste sur l\u2019importance pour les entreprises belges de saisir les opportunit\u00e9s offertes par le march\u00e9 am\u00e9ricain.","auteur_traducteur":"","yoast_head":"\nAxel Kupisiewicz : "Les \u00c9tats-Unis restent un march\u00e9 tr\u00e8s dynamique" | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"\u00c0 la t\u00eate de LASEA, Axel Kupisiewicz insiste sur l\u2019importance 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