{"id":12371,"date":"2025-09-15T14:21:51","date_gmt":"2025-09-15T12:21:51","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=12371"},"modified":"2025-09-17T12:47:58","modified_gmt":"2025-09-17T10:47:58","slug":"belfius-private-allier-digital-expertise-et-ancrage-belge-pour-seduire-la-nextgen","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/belfius-private-allier-digital-expertise-et-ancrage-belge-pour-seduire-la-nextgen\/","title":{"rendered":"Belfius Private : allier digital, expertise et ancrage belge pour s\u00e9duire la NextGen"},"content":{"rendered":"

Le bancassureur nourrit de nouvelles ambitions sur le march\u00e9 de la banque priv\u00e9e. Avec le lancement de sa nouvelle marque, Belfius Private, il entend franchir la barre des 100 milliards d’euros de capitaux sous gestion d’ici cinq ans et devenir, d’ici 2030, la premi\u00e8re banque priv\u00e9e belge. C\u2019est ce qu\u2019affirme Olivier Onclin, vice-pr\u00e9sident du comit\u00e9 de direction de Belfius et successeur d\u00e9sign\u00e9 pour remplacer Marc Raisi\u00e8re \u00e0 la t\u00eate du groupe.<\/strong><\/p>\n

Un objectif trop ambitieux ? \u00ab\u202fIl suffira de reproduire la croissance des cinq derni\u00e8res ann\u00e9es pour atteindre l\u2019objectif<\/em> \u00bb, assure Olivier Onclin<\/strong>. \u00ab\u202fNous voulons que nos clients soient accompagn\u00e9s par des sp\u00e9cialistes \u00e0 plein temps, capables d\u2019offrir une qualit\u00e9 de service \u00e9lev\u00e9e et une exp\u00e9rience de banque priv\u00e9e unique et coh\u00e9rente et cela en toute transparence\u202f<\/em>\u00bb<\/p>\n

\"\"
Olivier Onclin, vice-pr\u00e9sident du comit\u00e9 de direction de Belfius : \u00ab Nous voulons devenir la premi\u00e8re banque priv\u00e9e belge d\u2019ici 2030 \u00bb \u00a9 Belfius Private\/DR<\/figcaption><\/figure>\n

Une \u00ab\u00a0private<\/em>\u00a0\u00bb qui r\u00e9unit tous les services du groupe<\/h2>\n

Ces derni\u00e8res ann\u00e9es, plus de 145.000 clients Private et Wealth<\/strong> ont confi\u00e9 \u00e0 Belfius<\/strong> un total d\u2019encours d\u00e9passant 60 milliards d\u2019euros, incluant \u00e9pargne et investissements. Avec Belfius Private<\/strong>, la banque entend r\u00e9unir ce qui est g\u00e9n\u00e9ralement s\u00e9par\u00e9\u202f: investissements, cr\u00e9dits, planification successorale, assurances, et acc\u00e8s \u00e0 la salle des march\u00e9s.<\/p>\n

\u00abNous ne voulons pas seulement d\u2019accompagner nos clients dans la gestion de leur patrimoine\u202f<\/em>\u00bb, explique Dirk Gyselinck<\/strong>, Executive director Private, wealth et retail banking. \u00abNous voulons \u00eatre un accompagnement global, o\u00f9 chaque aspect \u2013 cr\u00e9dits, private, plans de pension en passant, assurance et succession \u2013 est connect\u00e9. Nous sommes les seuls \u00e0 proposer cela sur le march\u00e9 belge.<\/em>\u202f\u00bb<\/p>\n

\"\"
Dirk Gyselinck : \u00ab\u202fNous proposons une approche holistique, accompagnant \u00e0 la fois l\u2019entreprise et le patrimoine priv\u00e9 de l\u2019entrepreneu \u00a9 Belfius Private\/DR<\/figcaption><\/figure>\n

Belfius Private<\/strong> n\u2019est pas une entit\u00e9 juridique s\u00e9par\u00e9e\u202f: \u00ab\u202fNous cr\u00e9ons une banque<\/strong> au sein de la banque<\/strong>, avec sa propre organisation et ses moyens, mais int\u00e9gr\u00e9e au groupe Belfius\u202f<\/em>\u00bb, souligne Olivier Onclin<\/strong>. <\/em>Les clients disposent ainsi de toutes les comp\u00e9tences du groupe\u202f: cr\u00e9dits, assurances, estate planning<\/em>, acc\u00e8s aux salles de march\u00e9s belges, en plus d\u2019une collaboration avec Kepler Cheuvreux<\/strong> pour les conseils en fusions-acquisitions. \u00ab\u202fNous proposons une approche holistique, accompagnant \u00e0 la fois l\u2019entreprise et le patrimoine priv\u00e9 de l\u2019entrepreneur\u202f<\/em>\u00bb, insiste Dirk Gyselinck<\/strong>.<\/p>\n

Belgitude et ancrage territorial<\/h2>\n

La strat\u00e9gie repose sur la proximit\u00e9 et l\u2019ancrage national, la \u00ab\u00a0Belgitude\u00a0\u00bb, comme la nomme Olivier Goerens<\/strong>, nouveau directeur g\u00e9n\u00e9ral de Belfius Private<\/strong>. Sur le terrain, Belfius Private<\/strong> compte aujourd\u2019hui 47 Private Houses physiques (5 minimum, par province) et vise 77 si\u00e8ges d\u2019ici fin 2026 pour garantir un maillage complet. \u00c0 Bruxelles, la prestigieuse Villa Lobar, ancien si\u00e8ge d\u2019Etex acquis par Belfius<\/strong> en 2021, deviendra l\u2019\u00e9tendard du Private. Une quarantaine de banquiers<\/strong> occuperont un espace contemporain int\u00e9gr\u00e9 \u00e0 la Belfius Art Collection<\/strong>.<\/p>\n

S\u00e9duire la NextGen<\/h2>\n

Attirer les nouvelles g\u00e9n\u00e9rations est une priorit\u00e9\u202f: 81% des h\u00e9ritiers envisagent de changer d\u2019institution financi\u00e8re<\/strong> dans les deux ans suivant une succession. \u00ab\u202fCette nouvelle g\u00e9n\u00e9ration n\u2019\u00e9value plus son partenaire bancaire en termes de prestige, mais d\u2019impact soci\u00e9tal et d\u2019opportunit\u00e9s <\/em>\u202f\u00bb, explique Olivier Goerens<\/strong>. \u00ab\u202f Mais elle attend aussi de l\u2019inspiration, des rencontres, et des \u00e9changes avec des personnes qui partagent les m\u00eames pr\u00e9occupations et ambitions.\u202f<\/em>\u00bb<\/p>\n

\"\"
Olivier Goerens, directeur g\u00e9n\u00e9ral Belfius Private : \u00ab La nouvelle g\u00e9n\u00e9ration attend aussi de l\u2019inspiration, des rencontres, et des \u00e9changes avec des personnes qui partagent les m\u00eames pr\u00e9occupations et ambitions.\u202f\u00bb \u00a9 Belfius Private\/DR<\/figcaption><\/figure>\n

Un \u00ab ticket d\u2019entr\u00e9e \u00bb \u00e0 500.000 euros<\/h2>\n

Le digital est au c\u0153ur de la strat\u00e9gie\u202f: une nouvelle application Belfius<\/strong>, pr\u00e9vue pour 2026, int\u00e9grera des fonctionnalit\u00e9s d\u00e9di\u00e9es au Private. \u00ab\u202fNous partons sur une conception hybride\u202f: nos clients veulent encore un contact physique, mais aussi du digital. Il faut \u00eatre intuitif, fournir une information claire et expliquer les r\u00e9sultats\u202f<\/em>\u00bb, insiste Olivier Onclin<\/strong>.<\/p>\n

Aujourd\u2019hui, Belfius Private<\/strong> compte 380 collaborateurs et pr\u00e9voit de recruter 60 nouveaux profils dans les prochains mois. L\u2019acc\u00e8s \u00e0 l\u2019offre est r\u00e9serv\u00e9 aux clients disposant d\u2019un portefeuille \u00e0 partir de 500.000 euros, garantissant un service sur-mesure et coh\u00e9rent avec les ambitions de la banque. Le membership fee<\/em> s\u2019\u00e9l\u00e8vera \u00e0 75 euros par mois et des services encore plus personnalis\u00e9s seront accessibles aux clients b\u00e9n\u00e9ficiant de 2,5 millions d\u2019avoir.<\/p>\n

Au-del\u00e0 des chiffres et du digital, Belfius Private<\/strong> veut \u00eatre une banque citoyenne et engag\u00e9e, profond\u00e9ment ancr\u00e9e dans la soci\u00e9t\u00e9 belge, ce que lui impose son actionnariat public\u202f: \u00ab\u202fNous sommes attach\u00e9e \u00e0 faire avancer nos clients mais aussi l\u2019\u00e9conomie et la soci\u00e9t\u00e9 belges<\/em>\u202f\u00bb, conclut Olivier Goerens<\/strong>. Avec Belfius Private<\/strong>, la banque<\/strong> entend r\u00e9inventer la private banking<\/em>\u202f: globale, transparente, digitale et humaine, capable de r\u00e9pondre aux besoins des g\u00e9n\u00e9rations actuelles et futures.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le bancassureur nourrit de nouvelles ambitions sur le march\u00e9 de la banque priv\u00e9e. Avec le lancement de sa nouvelle marque, Belfius Private, il entend franchir la barre des 100 milliards d’euros de capitaux sous gestion d’ici cinq ans et devenir, d’ici 2030, la premi\u00e8re banque priv\u00e9e belge. C\u2019est ce qu\u2019affirme Olivier Onclin, vice-pr\u00e9sident du comit\u00e9 […]<\/p>\n","protected":false},"author":46,"featured_media":12373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,16],"tags":[],"class_list":{"0":"post-12371","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualite","8":"category-finance"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"Belfius lance Belfius Private pour s\u00e9duire la NextGen : digital, expertise et ancrage belge. 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