{"id":12394,"date":"2025-09-16T14:01:55","date_gmt":"2025-09-16T12:01:55","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=12394"},"modified":"2025-09-16T14:02:54","modified_gmt":"2025-09-16T12:02:54","slug":"vehicle-as-a-service-vaas-lindustrie-automobile-en-pleine-mutation","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/vehicle-as-a-service-vaas-lindustrie-automobile-en-pleine-mutation\/","title":{"rendered":"Vehicle as a Service (VaaS) : l\u2019industrie automobile en pleine mutation"},"content":{"rendered":"

Le \u00ab\u00a0Vehicle as a Service\u00a0\u00bb (V\u00e9hicule en tant que Service – VaaS) s\u2019invite progressivement dans le paysage automobile. Loin de remplacer d\u00e9j\u00e0 l\u2019achat ou le leasing classique, ce mod\u00e8le repose sur l\u2019id\u00e9e que l\u2019usage de la voiture pourrait \u00e0 terme primer sur sa propri\u00e9t\u00e9. Abonnements flexibles, formules tout compris, autopartage ou int\u00e9gration dans des offres de mobilit\u00e9 : autant de pistes qui dessinent une \u00e9volution encore balbutiante, mais riche de promesses. Cette s\u00e9rie d\u2019articles propose de d\u00e9crypter ces nouvelles approches, leurs enjeux \u00e9conomiques et soci\u00e9taux, et les perspectives qu\u2019elles ouvrent pour les conducteurs comme pour les entreprises. Commen\u00e7ons par une esquisse du concept et de certains de ses impacts.<\/strong><\/p>\n

Le Vehicle as a Service<\/strong> (VaaS<\/strong>) repose sur un principe simple : permettre l\u2019acc\u00e8s \u00e0 une voiture pour une dur\u00e9e d\u00e9termin\u00e9e, sans passer par l\u2019achat. Ce mod\u00e8le incarne une \u00e9volution vers l\u2019usage plut\u00f4t que la possession, en phase avec les attentes de consommateurs (surtout parmi les jeunes g\u00e9n\u00e9rations) qui privil\u00e9gient d\u00e9j\u00e0 d\u2019autres formes de mobilit\u00e9. On le voit notamment avec la multiplication de services de voitures partag\u00e9es comme Cambio, Poppy, etc.<\/p>\n

\u00ab Face \u00e0 ces \u00e9volutions, les constructeurs automobiles<\/strong> int\u00e8grent progressivement le VaaS<\/strong> dans leur strat\u00e9gie. Avec, \u00e0 la cl\u00e9, un accent accru sur la durabilit\u00e9, le cycle de vie des v\u00e9hicules<\/strong>, la r\u00e9utilisation des composants et l\u2019exploitation de donn\u00e9es intelligentes pour optimiser la gestion des flottes<\/em> \u00bb, pr\u00e9cisent les experts de chez JATO<\/a><\/strong>, fournisseurs de donn\u00e9es et d\u2019analyses au secteur automobile.<\/p>\n

Des formules flexibles et vari\u00e9es<\/h2>\n

Contrairement au leasing<\/em> classique, le VaaS<\/strong> se distingue par sa flexibilit\u00e9. Plusieurs options existent :<\/p>\n

    \n
  • l\u2019autopartage<\/span>, via une location horaire ou journali\u00e8re<\/li>\n
  • les abonnements automobiles<\/span>, avec un engagement mensuel ajustable<\/li>\n
  • la location \u00e0 la demande<\/span>, pour un usage ponctuel, sans contrainte de long terme.<\/li>\n<\/ul>\n

    \u00ab Ces solutions red\u00e9finissent le rapport \u00e0 l\u2019automobile en all\u00e9geant la contrainte financi\u00e8re li\u00e9e \u00e0 l\u2019achat et en diversifiant les possibilit\u00e9s d\u2019acc\u00e8s<\/em> \u00bb, ajoute-t-on chez JATO<\/strong>.<\/p>\n

    Un cycle de vie repens\u00e9<\/h2>\n

    Traditionnellement, une voiture<\/strong> appartenait \u00e0 un seul propri\u00e9taire avant d\u2019\u00eatre revendue apr\u00e8s quelques ann\u00e9es. Avec le VaaS<\/strong>, l\u2019usage se partage entre plusieurs conducteurs successifs, ce qui optimise son taux d\u2019utilisation et sa rentabilit\u00e9. Les analystes de JATO<\/strong> le soulignent : \u00ab Cela oblige les constructeurs \u00e0 revoir leur approche, en privil\u00e9giant : une conception plus robuste pour r\u00e9sister \u00e0 des usages intensifs, la standardisation des pi\u00e8ces pour en faciliter le remplacement, l\u2019int\u00e9gration de mat\u00e9riaux recycl\u00e9s afin de r\u00e9duire l\u2019empreinte carbone. Le reconditionnement devient ainsi un levier majeur<\/em> \u00bb.<\/p>\n

    Renault, avec son programme Renew, illustre cette tendance qui consiste \u00e0 prolonger la dur\u00e9e de vie des v\u00e9hicules<\/strong> par plusieurs cycles d\u2019utilisation. \u00ab Le d\u00e9veloppement des voitures \u00e9lectriques<\/strong> renforce encore cette logique, avec le besoin de recycler ou r\u00e9parer les batteries et d\u2019imaginer des solutions d\u2019\u00e9change pour am\u00e9liorer la rentabilit\u00e9<\/em> \u00bb.<\/p>\n

    Une demande qui \u00e9volue<\/h2>\n

    Les comportements des automobilistes traduisent cette transition. Selon une \u00e9tude men\u00e9e par JATO en 2023 :<\/p>\n

      \n
    • un tiers des 18-34 ans et un quart des 35-54 ans envisagent un abonnement automobile<\/strong> plut\u00f4t qu\u2019un achat<\/li>\n
    • chez les plus de 55 ans, l\u2019attachement \u00e0 la propri\u00e9t\u00e9 reste fort, mais un int\u00e9r\u00eat pour les alternatives \u00e9merge.<\/li>\n<\/ul>\n

      \"\"<\/p>\n

      \u00ab Cette dynamique t\u00e9moigne d\u2019une recherche accrue de flexibilit\u00e9 et de simplicit\u00e9, loin des contraintes d\u2019entretien, de financement ou de d\u00e9pr\u00e9ciation li\u00e9es \u00e0 l\u2019achat<\/em> \u00bb, ajoute-t-on encore chez JATO<\/strong>.<\/p>\n

      Vers un mod\u00e8le compl\u00e9mentaire \u00e0 la possession<\/h2>\n

      Les analystes rassurent : \u00ab Le VaaS<\/strong> ne signe pas pour autant la fin de la propri\u00e9t\u00e9 automobile. Beaucoup de conducteurs continuent \u00e0 privil\u00e9gier l\u2019achat pour des raisons de libert\u00e9 et de s\u00e9curit\u00e9. Mais il s\u2019impose comme une solution compl\u00e9mentaire, adapt\u00e9e aux besoins de mobilit\u00e9 flexible et aux enjeux de durabilit\u00e9<\/em> \u00bb.<\/p>\n

      Pour les constructeurs<\/strong>, l\u2019enjeu est clair : int\u00e9grer ces nouveaux mod\u00e8les d\u2019usage, fid\u00e9liser les clients gr\u00e2ce \u00e0 des services innovants et b\u00e2tir une offre qui conjugue possession et acc\u00e8s \u00e0 la demande. \u00c0 terme, l\u2019\u00e9quilibre entre ces deux approches pourrait dessiner le futur de l\u2019automobile : une mobilit\u00e9 plus responsable, plus connect\u00e9e et davantage centr\u00e9e sur l\u2019utilisateur.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Le \u00ab\u00a0Vehicle as a Service\u00a0\u00bb (V\u00e9hicule en tant que Service – VaaS) s\u2019invite progressivement dans le paysage automobile. Loin de remplacer d\u00e9j\u00e0 l\u2019achat ou le leasing classique, ce mod\u00e8le repose sur l\u2019id\u00e9e que l\u2019usage de la voiture pourrait \u00e0 terme primer sur sa propri\u00e9t\u00e9. Abonnements flexibles, formules tout compris, autopartage ou int\u00e9gration dans des offres […]<\/p>\n","protected":false},"author":54,"featured_media":12397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[74,14,27],"tags":[],"class_list":{"0":"post-12394","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-automobile","8":"category-innovation","9":"category-societe"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"Le Vehicle as a Service transforme l\u2019automobile : abonnements, autopartage et durabilit\u00e9 red\u00e9finissent l\u2019usage face \u00e0 la propri\u00e9t\u00e9. D\u00e9cryptage.","auteur_traducteur":"","yoast_head":"\nVehicle as a Service (VaaS) : l\u2019industrie automobile en pleine mutation | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"Le Vehicle as a Service transforme l\u2019automobile : abonnements, autopartage et durabilit\u00e9 red\u00e9finissent l\u2019usage face \u00e0 la propri\u00e9t\u00e9. 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