{"id":14227,"date":"2025-12-23T07:08:56","date_gmt":"2025-12-23T06:08:56","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=14227"},"modified":"2025-12-15T23:10:32","modified_gmt":"2025-12-15T22:10:32","slug":"fcknye-comment-trois-carolos-ont-bati-le-plus-grand-festival-de-nouvel-an-au-monde","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/fcknye-comment-trois-carolos-ont-bati-le-plus-grand-festival-de-nouvel-an-au-monde\/","title":{"rendered":"FCKNYE : Comment trois Carolos ont b\u00e2ti le plus grand festival de Nouvel An au monde"},"content":{"rendered":"

D’initiative locale \u00e0 mastodonte international : le FCKNYE Festival<\/a> s’impose d\u00e9sormais comme un poids lourd de l’\u00e9v\u00e9nementiel hivernal. Pour son 15e anniversaire, l’\u00e9v\u00e9nement bruxellois change d’\u00e9chelle en passant \u00e0 trois jours et affiche complet avec 72 500 participants (sur 67 000 pr\u00e9vus)<\/b>, brisant d\u00e9finitivement le monopole de l’\u00e9t\u00e9 sur l’\u00e9conomie des festivals.<\/strong><\/p>\n

C\u2019est une success story \u00e0 la belge comme on les aime. Lanc\u00e9 il y a quinze ans par trois entrepreneurs de Charleroi comme une simple alternative festive en hiver, le FCKNYE<\/strong> est devenu le plus grand festival de Nouvel An au monde. Le mod\u00e8le de croissance est impressionnant : depuis 2022, le festival est en croissance continue, avec une hausse de fr\u00e9quentation comprise entre +15% et +25% par an.<\/p>\n

Un moteur touristique pour la capitale<\/h2>\n

Au-del\u00e0 de la programmation musicale pointue m\u00ealant rap (PLK, Josman, Vald) et hard techno (Nico Moreno, Indira Paganotto), le FCKNYE<\/strong> est devenu un v\u00e9ritable produit d’exportation. Avec 75% de participants venant de l’\u00e9tranger et plus de 50 nationalit\u00e9s repr\u00e9sent\u00e9es, le festival transforme Bruxelles en \u00e9picentre europ\u00e9en.<\/p>\n

Pour capter et retenir cette audience internationale, les organisateurs ont muscl\u00e9 leur offre servicielle. Face au d\u00e9fi du logement \u00e0 Bruxelles le 31 d\u00e9cembre, le festival r\u00e9it\u00e8re son concept de \u00ab\u00a0camping indoor\u00a0\u00bb chauff\u00e9 au sein des palais du Heysel, tout en montant en gamme avec une nouvelle zone Premium et un partenariat strat\u00e9gique avec Terminal 1 (hub immersif) pour offrir des activit\u00e9s annexes (karting \u00e9lectrique, VR,…).<\/p>\n

\"\"
\u00a9D.R.<\/figcaption><\/figure>\n

Une strat\u00e9gie d’expansion assum\u00e9e<\/h2>\n

L’autre levier de croissance cette ann\u00e9e est temporel. Pour r\u00e9pondre \u00e0 la demande et maximiser la rentabilit\u00e9 des 80 000 m\u00b2 d’infrastructures d\u00e9ploy\u00e9es, le festival s’\u00e9tend d\u00e9sormais sur trois jours, les 30 et 31 d\u00e9cembre ainsi que le 1er janvier.<\/p>\n

Le gros pic de fr\u00e9quentation cette ann\u00e9e est directement li\u00e9 \u00e0 cette offre commerciale et strat\u00e9gique : l’ouverture d’un troisi\u00e8me jour r\u00e9pond parfaitement \u00e0 une demande existante du public. Cette extension a un impact tr\u00e8s positif sur la sant\u00e9 financi\u00e8re de l’\u00e9v\u00e9nement, avec un EBITDA projet\u00e9 en hausse de +15%.<\/p>\n

Cependant, cette croissance a un co\u00fbt. C\u00f4t\u00e9 d\u00e9penses, le poste principal reste la programmation artistique, avec un budget total de 1,5 million d\u2019euros sur les trois jours. Il faut dire que pour attirer les grands noms, les cachets s’envolent : sans citer de nom, la plus grosse t\u00eate d\u2019affiche de cette \u00e9dition repr\u00e9sente un cachet d\u2019environ 100 000 \u20ac pour une heure de prestation.<\/p>\n

\u00ab Passer \u00e0 3 jours, c\u2019est une \u00e9volution naturelle (…) pour continuer \u00e0 repousser les limites de ce que peut \u00eatre un festival en hiver<\/em> \u00bb, analyse Damiano Fersini<\/strong>, co-organisateur. Une preuve suppl\u00e9mentaire que le march\u00e9 des festivals XXL n’est plus l’apanage de l’\u00e9t\u00e9.<\/p>\n

\"\"
\u00a9D.R.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

D’initiative locale \u00e0 mastodonte international : le FCKNYE Festival s’impose d\u00e9sormais comme un poids lourd de l’\u00e9v\u00e9nementiel hivernal. Pour son 15e anniversaire, l’\u00e9v\u00e9nement bruxellois change d’\u00e9chelle en passant \u00e0 trois jours et affiche complet avec 72 500 participants (sur 67 000 pr\u00e9vus), brisant d\u00e9finitivement le monopole de l’\u00e9t\u00e9 sur l’\u00e9conomie des festivals. C\u2019est une success […]<\/p>\n","protected":false},"author":29,"featured_media":14235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-14227","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs"},"acf":[],"_yoast_wpseo_title":"FCKNYE : trois Carolos ont b\u00e2ti le plus grand Nouvel An du monde","_yoast_wpseo_metadesc":"D'initiative locale \u00e0 mastodonte international : le FCKNYE Festival s'impose d\u00e9sormais comme un poids lourd de l'\u00e9v\u00e9nementiel hivernal.","auteur_traducteur":"","yoast_head":"\nFCKNYE : trois Carolos ont b\u00e2ti le plus grand Nouvel An du monde<\/title>\n<meta name=\"description\" content=\"D'initiative locale \u00e0 mastodonte international : le FCKNYE Festival s'impose d\u00e9sormais comme un poids 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