{"id":15390,"date":"2026-02-16T07:48:30","date_gmt":"2026-02-16T06:48:30","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=15390"},"modified":"2026-02-19T10:10:11","modified_gmt":"2026-02-19T09:10:11","slug":"rev-academy-quand-remco-evenepoel-transforme-la-performance-en-projet-de-societe","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/rev-academy-quand-remco-evenepoel-transforme-la-performance-en-projet-de-societe\/","title":{"rendered":"REV Academy : quand Remco Evenepoel transforme la performance en projet de soci\u00e9t\u00e9"},"content":{"rendered":"

Dans le centre de tri de Bpost \u00e0 Bruxelles, le d\u00e9cor avait valeur de symbole. Des v\u00e9los, des maillots, des jeunes talents, et une ambition qui d\u00e9passe largement le cadre du sport. La REV Academy, fond\u00e9e par Remco Evenepoel, a pr\u00e9sent\u00e9 sa saison 2026 et officialis\u00e9 l\u2019arriv\u00e9e de bpost comme co-sponsor principal. Une \u00e9tape strat\u00e9gique pour un projet qui, en quelques ann\u00e9es, est pass\u00e9 d\u2019initiative inspir\u00e9e par un champion \u00e0 v\u00e9ritable plateforme de d\u00e9veloppement humain.<\/strong><\/p>\n

Remco Evenepoel<\/strong> n\u2019\u00e9tait pas physiquement pr\u00e9sent \u2013 et pour cause, ses succ\u00e8s au Tour de Valence l\u2019ont retenu sur la route \u2013 mais il a adress\u00e9 un message vid\u00e9o aux jeunes, aux partenaires et aux familles. Un message \u00e0 son image : direct, reconnaissant, collectif.<\/p>\n

\u00ab Chaque ann\u00e9e, nous accueillons plus de coureurs et le niveau continue d\u2019augmenter. J\u2019esp\u00e8re que les r\u00e9sultats suivront, mais le plus important reste que ces jeunes prennent du plaisir et profitent de l\u2019encadrement qui leur est propos\u00e9.<\/em> \u00bb Le ton est donn\u00e9. La performance compte, mais elle n\u2019est pas la finalit\u00e9. La REV Academy<\/a> encadre en 2026 pas moins de 69 jeunes coureurs \u00e2g\u00e9s de 10 \u00e0 18 ans, auxquels s\u2019ajoute une \u00e9quipe U19 UCI de 10 talents engag\u00e9s sur des courses majeures comme Li\u00e8ge-Bastogne-Li\u00e8ge ou le Tour des Flandres juniors. L\u2019an dernier, l\u2019\u00e9quipe a sign\u00e9 20 victoires toutes cat\u00e9gories confondues, avec notamment deux titres nationaux.<\/p>\n

N’ayez jamais peur de parler<\/h2>\n

Mais derri\u00e8re les chiffres, il y a un projet \u00e9ducatif. \u00ab N\u2019ayez jamais peur de parler. Si vous avez un probl\u00e8me, si vous voulez partager quelque chose, communiquez. Aidez-vous, soutenez-vous. C\u2019est la seule mani\u00e8re d\u2019atteindre de beaux r\u00e9sultats et de cr\u00e9er des souvenirs durables<\/em> \u00bb, a insist\u00e9 Remco Evenepoel<\/strong> dans son message.<\/p>\n

\"\"
\u00a9 DR<\/figcaption><\/figure>\n

Dans un environnement sportif parfois obs\u00e9d\u00e9 par la s\u00e9lection et l\u2019\u00e9lite, cette culture de l\u2019ouverture et du dialogue tranche.<\/p>\n

Bpost : la coh\u00e9rence plut\u00f4t que l\u2019opportunisme<\/h2>\n

L\u2019arriv\u00e9e de Bpost<\/strong> n\u2019est pas un simple placement de logo sur un maillot. L\u2019entreprise publique parcourt 20.000 kilom\u00e8tres \u00e0 v\u00e9lo chaque jour \u00e0 travers le pays. La mobilit\u00e9 douce et la s\u00e9curit\u00e9 routi\u00e8re font partie int\u00e9grante de son activit\u00e9.<\/p>\n

Apr\u00e8s le lancement de la campagne \u00ab\u00a0Remco Reflex<\/strong>\u00a0\u00bb\u00a0(qui a permit de distribuer 100.000 dispositifs de s\u00e9curit\u00e9) le partenariat devient structurel.<\/p>\n

\"\"
\u00a9 DR<\/figcaption><\/figure>\n

Nicolas Baise<\/strong>, COO de Bpost<\/strong>, r\u00e9sume la philosophie : \u00ab Comme la REV Academy<\/strong>, Bpost<\/strong> veut faire une diff\u00e9rence positive dans la soci\u00e9t\u00e9. En soutenant l\u2019Academy sur le long terme, nous encourageons les jeunes \u00e0 d\u00e9velopper leurs talents dans un environnement s\u00fbr. Cette philosophie, nous l\u2019appliquons aussi \u00e0 nos 26.000 collaborateurs en Belgique<\/em>. \u00bb.<\/p>\n

Le parall\u00e8le est int\u00e9ressant. D\u2019un c\u00f4t\u00e9, des jeunes sportifs en formation. De l\u2019autre, des milliers de travailleurs accompagn\u00e9s dans leur \u00e9volution professionnelle. Dans les deux cas : d\u00e9veloppement du potentiel, responsabilit\u00e9 et engagement.<\/p>\n

Un ancrage bruxellois fort<\/strong><\/p>\n

La REV Academy<\/strong> collabore \u00e9troitement avec des centres de quartier et de jeunesse \u00e0 Bruxelles. L\u2019objectif est clair : abaisser les barri\u00e8res d\u2019acc\u00e8s au cyclisme, notamment pour des jeunes qui n\u2019auraient pas spontan\u00e9ment franchi le pas.<\/p>\n

\"\"
\u00a9 DR<\/figcaption><\/figure>\n

Le bourgmestre de la Ville de Bruxelles, Philippe Close<\/strong>, le souligne : \u00ab L\u2019Academy est solidement ancr\u00e9e dans nos quartiers bruxellois. Le parcours de Remco est une source d\u2019inspiration \u00e9vidente pour la jeunesse.<\/em> \u00bb M\u00eame tonalit\u00e9 du c\u00f4t\u00e9 de l\u2019\u00e9chevine des Sports, Florence Frelinx<\/strong> : \u00ab Un cyclisme accessible \u00e0 tous, dans un cadre structur\u00e9 et s\u00e9curis\u00e9 qui rend les r\u00eaves possibles : c\u2019est un v\u00e9ritable moteur d\u2019\u00e9mancipation.<\/em> \u00bb<\/p>\n

Le leadership au-del\u00e0 du palmar\u00e8s<\/h2>\n

\u00c0 26 ans, Remco Evenepoel<\/strong> cumule d\u00e9j\u00e0 un palmar\u00e8s impressionnant. Mais la REV Academy<\/strong> r\u00e9v\u00e8le une autre facette : celle d\u2019un leader qui investit dans la g\u00e9n\u00e9ration suivante.<\/p>\n

Dans son message, il a tenu \u00e0 remercier les sponsors mais aussi le staff et les parents : \u00ab Sans les sponsors, il serait impossible de travailler dur et de b\u00e2tir une \u00e9quipe performante. Et merci aux parents : vous avez une grande responsabilit\u00e9. Continuez \u00e0 soutenir les r\u00eaves de vos enfants.<\/em> \u00bb<\/p>\n

\"\"
\u00a9 DR<\/figcaption><\/figure>\n

L\u2019objectif de la REV Academy<\/strong> est clair : voir un de ses talents au d\u00e9part des Championnats du monde de cyclisme 2030 \u00e0 Bruxelles. Une ambition forte, mesurable, structurante. Mais m\u00eame si cet objectif n\u2019\u00e9tait pas atteint, l\u2019essentiel serait ailleurs : dans les trajectoires individuelles transform\u00e9es, dans les jeunes qui auront appris la discipline, la communication, la r\u00e9silience.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans le centre de tri de Bpost \u00e0 Bruxelles, le d\u00e9cor avait valeur de symbole. Des v\u00e9los, des maillots, des jeunes talents, et une ambition qui d\u00e9passe largement le cadre du sport. La REV Academy, fond\u00e9e par Remco Evenepoel, a pr\u00e9sent\u00e9 sa saison 2026 et officialis\u00e9 l\u2019arriv\u00e9e de bpost comme co-sponsor principal. Une \u00e9tape strat\u00e9gique […]<\/p>\n","protected":false},"author":46,"featured_media":15396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,19,27,28],"tags":[],"class_list":["post-15390","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualite","category-entrepreneurs","category-societe","category-sports"],"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"Avec la REV Academy, Remco Evenepoel place la transmission, l\u2019\u00e9ducation et l\u2019impact social au c\u0153ur de la performance sportive des jeunes cyclistes.","auteur_traducteur":"","yoast_head":"\nREV Academy : quand Remco Evenepoel transforme la performance en projet de soci\u00e9t\u00e9 | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"Avec la REV Academy, Remco Evenepoel place la transmission, l\u2019\u00e9ducation 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