{"id":15554,"date":"2026-02-19T06:42:58","date_gmt":"2026-02-19T05:42:58","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=15554"},"modified":"2026-02-18T16:19:59","modified_gmt":"2026-02-18T15:19:59","slug":"hall-of-time-reinvente-sa-boutique-bruxelloise-et-lance-le-rolex-certified-pre-owned-en-belgique","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/hall-of-time-reinvente-sa-boutique-bruxelloise-et-lance-le-rolex-certified-pre-owned-en-belgique\/","title":{"rendered":"Hall of Time r\u00e9invente sa boutique bruxelloise et lance le Rolex Certified Pre-Owned en Belgique"},"content":{"rendered":"

Fond\u00e9e en 2009 avenue Louise, la r\u00e9f\u00e9rence bruxelloise de l’horlogerie de prestige a enti\u00e8rement repens\u00e9 son espace apr\u00e8s seize ans d’existence. Une transformation sign\u00e9e Erpicum, qui inaugure aussi un corner in\u00e9dit d\u00e9di\u00e9 aux montres Rolex de seconde main certifi\u00e9es.<\/strong><\/p>\n

C’est un chantier de presque quatre mois qui a m\u00e9tamorphos\u00e9 l’un des lieux de r\u00e9f\u00e9rence de l’horlogerie belge. Hall of Time<\/strong>, la boutique fond\u00e9e en novembre 2009 par Fran\u00e7oise Lanoizelet<\/strong> et Emmanuel Hankard<\/strong> avenue Louise \u00e0 Bruxelles, a rouvert ses portes d\u00e9but 2026 dans une configuration enti\u00e8rement repens\u00e9e. La r\u00e9novation a \u00e9t\u00e9 confi\u00e9e au bureau d’architecture bruxellois Erpicum<\/strong>, et plus pr\u00e9cis\u00e9ment \u00e0 Martin d’Alayer<\/strong>, architecte en charge du projet pour l’entit\u00e9 Erpicum Home<\/strong>. Le r\u00e9sultat : une sc\u00e9nographie \u00e9pur\u00e9e, min\u00e9rale et lumineuse, qui prolonge la philosophie de la maison tout en lui offrant un cadre r\u00e9solument contemporain.<\/p>\n

Un \u00e9crin minimaliste sign\u00e9 Erpicum<\/h2>\n

La direction artistique du projet s’inscrit dans la continuit\u00e9 de l’ADN d’Erpicum, bureau dont le fondateur Bruno Erpicum<\/strong> a forg\u00e9 sa r\u00e9putation internationale sur un modernisme d\u00e9pouill\u00e9, h\u00e9rit\u00e9 de Mies van der Rohe<\/strong> et des grandes figures de l’architecture belge du XXe si\u00e8cle. Pour Hall of Time<\/strong>, Martin d’Alayer<\/strong> a traduit cette philosophie en espace commercial : \u00ab Nous avons envisag\u00e9 cet espace comme l’\u00e9crin d’un bijou, tant dans le choix des mat\u00e9riaux que dans l’agencement des modules, afin de cr\u00e9er des atmosph\u00e8res qui permettent cette sensation singuli\u00e8re<\/em>. \u00bb<\/p>\n

\"\"
\u00a9 Alexandre Van Battel<\/figcaption><\/figure>\n

Le dialogue avec l’environnement ext\u00e9rieur a \u00e9t\u00e9 au c\u0153ur des choix conceptuels. La Place Wiltcher’s, dalle de pierre bleue qui borde la boutique, s’invite \u00e0 l’int\u00e9rieur : la pr\u00e9sence min\u00e9rale de l’espace public se prolonge dans le magasin, cr\u00e9ant une continuit\u00e9 entre dedans et dehors. Les claustras en bois, signature visuelle historique de Hall of Time<\/strong>, ont \u00e9t\u00e9 conserv\u00e9s et r\u00e9interpr\u00e9t\u00e9s, associ\u00e9s \u00e0 des \u00ab cocons de bois, de tissu et de cuir<\/em> \u00bb destin\u00e9s \u00e0 offrir chaleur et intimit\u00e9 dans les espaces de vente priv\u00e9s. La lumi\u00e8re, trait\u00e9 comme \u00ab un projet dans le proje<\/em>t \u00bb selon les mots de l’architecte, joue un r\u00f4le structurant : dans les vitrines, le travail sur l’\u00e9clairage et la projection des ombres vise \u00e0 d\u00e9multiplier l’impact visuel des garde-temps expos\u00e9s.<\/p>\n

Fran\u00e7oise Lanoizelet<\/strong> r\u00e9sume l’intention : \u00ab Nous voulions raviver l’exp\u00e9rience immersive pour nos clients, donner \u00e0 notre espace une nouvelle expression. Bruno Erpicum<\/strong> et Martin d’Alayer<\/strong> ont bien compris la philosophie du lieu, ils ont su recr\u00e9er une ambiance \u00e0 la fois \u00e9l\u00e9gante, mais surtout formellement pure et minimaliste, car pour nous le r\u00f4le premier de l’architecture int\u00e9rieure est de mettre les montres en valeur.<\/em> \u00bb<\/p>\n

\"\"
\u00a9 Alexandre Van Battel<\/figcaption><\/figure>\n

L’offre de marques, elle, demeure inchang\u00e9e dans ses grandes lignes : Chanel, Herm\u00e8s, Hublot, Baume et Mercier et Jaeger-LeCoultre sont toujours pr\u00e9sentes, aux c\u00f4t\u00e9s d’accessoires s\u00e9lectifs comme les horloges Qlocktwo, les \u00e9tuis Scatola del Tempo ou les remontoirs SwissKubik.<\/p>\n

Le Rolex Certified Pre-Owned fait son entr\u00e9e en Belgique<\/h2>\n

La r\u00e9novation s’accompagne d’une nouveaut\u00e9 commerciale de premier ordre : Hall of Time<\/strong> int\u00e8gre \u00e0 sa boutique r\u00e9nov\u00e9e un espace enti\u00e8rement d\u00e9di\u00e9 au programme Rolex Certified Pre-Owned <\/strong>(RCPO<\/strong>), une premi\u00e8re en Belgique \u00e0 ce niveau d’exigence. En effet, le corner RCPO de Hall of Time est le premier con\u00e7u dans le respect int\u00e9gral des codes, du mobilier, de la PLV et des standards d\u00e9finis par Rolex. S\u00e9par\u00e9 du reste de la boutique mais int\u00e9gr\u00e9 harmonieusement \u00e0 l’ensemble, cet espace constitue une r\u00e9f\u00e9rence in\u00e9dite sur le march\u00e9 belge.<\/p>\n

\"\"
\u00a9 Alexandre Van Battel<\/figcaption><\/figure>\n

Lanc\u00e9 progressivement dans plusieurs pays, le programme Rolex Certified Pre-Owned<\/strong> permet l’achat de montres de seconde main (d’au moins deux ans d’\u00e2ge) certifi\u00e9es et garanties directement par Rolex<\/strong>. Chaque pi\u00e8ce est accompagn\u00e9e d’un sceau d’authenticit\u00e9 et d’une nouvelle garantie internationale de deux ans valant certificat d’authentification officiel. L’ensemble de la collection est \u00e9galement disponible en ligne sur halloftime.be<\/a>.<\/p>\n

\"\"
\u00a9 Alexandre Van Battel<\/figcaption><\/figure>\n

Emmanuel Hankard<\/strong>, co-fondateur de Hall of Time<\/strong>, commente : \u00ab Nous sommes fiers de poursuivre notre \u00e9troite collaboration avec Rolex et de proposer des montres Rolex Certified Pre-Owned en Belgique<\/strong>. Ce lancement repr\u00e9sente une nouvelle \u00e9tape dans notre partenariat de longue date avec cette marque renomm\u00e9e.<\/em> \u00bb<\/p>\n

Une maison qui se projette dans la dur\u00e9e<\/h2>\n

Seize ans apr\u00e8s son ouverture, Hall of Time<\/strong> confirme ainsi son positionnement de r\u00e9f\u00e9rence horlog\u00e8re \u00e0 Bruxelles, avec quatre adresses dans la capitale (avenue Louise, boulevard de Waterloo et place du Grand Sablon) et une ambition affich\u00e9e d’\u00e9largir l’exp\u00e9rience client, tant en boutique qu’en ligne. La r\u00e9novation marque moins une rupture qu’une mont\u00e9e en gamme assum\u00e9e : celle d’une maison qui, fid\u00e8le \u00e0 ses valeurs fondatrices d’excellence et d’intemporalit\u00e9, choisit de se r\u00e9inventer sans se renier.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fond\u00e9e en 2009 avenue Louise, la r\u00e9f\u00e9rence bruxelloise de l’horlogerie de prestige a enti\u00e8rement repens\u00e9 son espace apr\u00e8s seize ans d’existence. Une transformation sign\u00e9e Erpicum, qui inaugure aussi un corner in\u00e9dit d\u00e9di\u00e9 aux montres Rolex de seconde main certifi\u00e9es. C’est un chantier de presque quatre mois qui a m\u00e9tamorphos\u00e9 l’un des lieux de r\u00e9f\u00e9rence de […]<\/p>\n","protected":false},"author":63,"featured_media":15557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[30,18],"tags":[],"class_list":{"0":"post-15554","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce","8":"category-luxe"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"Hall of Time rouvre avenue Louise dans un \u00e9crin sign\u00e9 Erpicum et inaugure le premier espace Rolex Certified Pre-Owned en Belgique.","auteur_traducteur":"","yoast_head":"\nHall of Time r\u00e9invente sa boutique bruxelloise et lance le Rolex Certified Pre-Owned en Belgique | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"Hall of Time rouvre avenue Louise dans 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