{"id":15706,"date":"2026-03-02T11:36:55","date_gmt":"2026-03-02T10:36:55","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=15706"},"modified":"2026-03-03T14:21:57","modified_gmt":"2026-03-03T13:21:57","slug":"david-lloyd-avale-son-concurrent-aspria","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/david-lloyd-avale-son-concurrent-aspria\/","title":{"rendered":"David Lloyd avale son concurrent Aspria"},"content":{"rendered":"

David Lloyd Leisure est sur le point de boucler l’acquisition du groupe de sant\u00e9 et de bien-\u00eatre Aspria Holdings et d’\u00e9tendre significativement son offre europ\u00e9enne.<\/strong><\/p>\n

Les deux entreprises concurrentes, leaders sur le segment haut de gamme ciblant le march\u00e9 familial europ\u00e9en, pr\u00e9sentent une compl\u00e9mentarit\u00e9 g\u00e9ographique et de services id\u00e9ale. Il \u00e9tait donc logique que David Lloyd ait lorgn\u00e9 le r\u00e9seau d\u2019Aspria, qui compte actuellement un portefeuille fort de 51.000 membres, dont 7.000 enfants, et dont l’\u00e2ge moyen des membres est de 50 ans.<\/p>\n

Mariage de raison<\/h3>\n

Aspria Holdings BV<\/a> (Londres) exploite actuellement deux marques et compte au total 10 sites: huit centres Aspria haut de gamme \u00e0 service complet log\u00e9s en Belgique, en Italie et en Allemagne, dont le plus grand club de sant\u00e9 d’Europe, un \u00e9tablissement de 17.000 m\u00e8tres carr\u00e9s \u00e0 Berlin. A Bruxelles, une quatri\u00e8me adresse ouvrira finalement ses portes -au terme d’un parcours politico-administratif interminable dont Bruxelles a le pompon – courant 2027 sous le nom d’Aspria Roosevelt (ex-complexe sportif Solvay).<\/p>\n

\"\"
Esquisse du nouveau club Aspria Roosevelt dessin\u00e9 par le bureau d’architectes Altiplan. Au terme d’une proc\u00e9dure longue de plus de 10 ans, le Conseil d’Etat a enfin d\u00e9livr\u00e9 les indispensables permis pour lancer les travaux. Altiplan Architects<\/figcaption><\/figure>\n

Soutenu par des partenaires financiers comme Fortress Investment Group LLC (New York)<\/a>, Aspria poss\u00e8de \u00e9galement deux \u00e9tablissements sous enseigne Aspresso<\/a> proposant un volume de consommation plus important et des prix plus abordables. Ceux-ci sont situ\u00e9s \u00e0 Rome et \u00e0 Valence et un troisi\u00e8me club est sur le point d\u2019ouvrir ses portes.<\/p>\n

Fond\u00e9 en 1982 par l\u2019ancien tennisman \u00e9ponyme et aujourd\u2019hui valoris\u00e9 \u00e0 2,3 milliards d\u2019euros, le groupe David Lloyd Leisure<\/a> poss\u00e8de pour sa part 139 clubs au Royaume-Uni et en Europe<\/strong>, notamment en Belgique, aux Pays-Bas, en Allemagne, en France, en Espagne, en Italie et en Suisse. Son r\u00e9seau a presque doubl\u00e9 depuis 2013, apr\u00e8s son passage sous l’\u00e9gide du groupe de private equity TDR Capital<\/a>, dont le si\u00e8ge est log\u00e9 \u00e0 Londres. En septembre dernier, TDR Capital a cr\u00e9\u00e9 le fonds TDR Capital Titan avec cinq investisseurs principaux (TCI, Coller Capital, Apollo S3, CVC et Hollyport) r\u00e9unissant un montant de plus de 100 millions de livres sterling destin\u00e9 \u00e0 \u00e9tendre rapidement la croissance du groupe.<\/p>\n

Bouclage imminent<\/h3>\n

L’op\u00e9ration en cours actuellement, dont la valorisation est estim\u00e9e \u00e0 plus de 200 millions d\u2019euros<\/strong> selon certaines sources, est soumise \u00e0 l’examen de l’autorit\u00e9 allemande de la concurrence, notamment \u00e0 Hambourg o\u00f9 David Lloyd poss\u00e8de cinq centres et Aspria deux clubs. On ignore \u00e0 ce stade si David Lloyd conservera la marque Aspria et pour combien de temps.<\/p>\n

Si elle est valid\u00e9e par les autorit\u00e9s de la concurrence, la transaction en cours devrait \u00eatre finalis\u00e9e tr\u00e8s rapidement et permettre \u00e0 David Lloyd de renforcer \u00e9galement sa pr\u00e9sence dans le secteur h\u00f4telier, Aspria exploitant quatre h\u00f4tels dont les tarifs peuvent atteindre 350 euros la nuit.<\/p>\n

\"\"
Brian Morris, le fondateur et actionnaire principal du groupe Aspria.<\/figcaption><\/figure>\n

Pour rappel, la marque Aspria a \u00e9t\u00e9 cr\u00e9\u00e9e par Brian Morris<\/a>, un v\u00e9t\u00e9ran du secteur qui a notamment d\u00e9velopp\u00e9 les marques Riverside Racquet Centres, Espree Health et Harbour Clubs avant de les revendre dans les ann\u00e9es 90. Il a ensuite lorgn\u00e9 le march\u00e9 europ\u00e9en en raison d’une clause de non-concurrence et y a lanc\u00e9 le d\u00e9veloppement de la marque Aspria. Apr\u00e8s avoir empoch\u00e9 le montant de la revente de son portfolio, Morris ne dispara\u00eetra pas totalement des radars puisqu\u2019il devrait conserver un poste de conseiller au sein du groupe consolid\u00e9, tandis que Shiv Patel, l\u2019actuel PDG d’Aspria pass\u00e9 pr\u00e9c\u00e9demment chez David Lloyd, rejoindra le comit\u00e9 ex\u00e9cutif de David Lloyd Clubs.<\/p>\n

\"\"<\/p>\n

D\u2019apr\u00e8s le communiqu\u00e9 Aspria du 26\/02\/2026 et worldleisurejobs.com<\/em><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

David Lloyd Leisure est sur le point de boucler l’acquisition du groupe de sant\u00e9 et de bien-\u00eatre Aspria Holdings et d’\u00e9tendre significativement son offre europ\u00e9enne. Les deux entreprises concurrentes, leaders sur le segment haut de gamme ciblant le march\u00e9 familial europ\u00e9en, pr\u00e9sentent une compl\u00e9mentarit\u00e9 g\u00e9ographique et de services id\u00e9ale. Il \u00e9tait donc logique que David […]<\/p>\n","protected":false},"author":15,"featured_media":15709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19,75,24,60,20,28],"tags":[],"class_list":{"0":"post-15706","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs","8":"category-entreprise","9":"category-immobilier","10":"category-lifestyle","11":"category-sante","12":"category-sports"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"David Lloyd Leisure est sur le point de boucler l'acquisition du groupe Aspria Holdings et d'\u00e9tendre significativement son offre europ\u00e9enne.","auteur_traducteur":"","yoast_head":"\nDavid Lloyd avale son concurrent Aspria | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"David Lloyd Leisure est sur le point de boucler 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