{"id":15733,"date":"2026-03-10T07:42:41","date_gmt":"2026-03-10T06:42:41","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=15733"},"modified":"2026-03-05T14:54:07","modified_gmt":"2026-03-05T13:54:07","slug":"herve-reul-du-rabot-au-robot","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/herve-reul-du-rabot-au-robot\/","title":{"rendered":"Herv\u00e9 Reul, quand le travail manuel tient t\u00eate \u00e0 l\u2019IA"},"content":{"rendered":"

Entre l\u2019odeur du bois fra\u00eechement sci\u00e9 et le murmure de l\u2019eau d\u2019un vieux moulin, Herv\u00e9 Reul transforme la tradition s\u00e9culaire en laboratoire vivant. \u00c0 37 ans, le chef d\u2019entreprise de Reul Fr\u00e8res allie curiosit\u00e9, transmission et pragmatisme pour faire vibrer la Wallonie autrement.<\/strong><\/p>\n

Dyslexique \u00e0 l\u2019\u00e9cole primaire, Herv\u00e9 Reul apprivoise tr\u00e8s t\u00f4t la pers\u00e9v\u00e9rance avant de se former en \u00e9b\u00e9nisterie \u00e0 Verviers, une option aujourd\u2019hui disparue. Il rejoint ensuite Reul Fr\u00e8res<\/a>, la menuiserie familiale fond\u00e9e par son p\u00e8re \u00c9ric et son oncle Marc il y a 41 ans, sp\u00e9cialis\u00e9e dans le mobilier sur mesure et install\u00e9e \u00e0 Baelen, en province de Li\u00e8ge. \u00c9tudiant-ouvrier, il gravit les \u00e9chelons un \u00e0 un, s\u2019immergeant dans chaque geste et chaque chantier. \u00c0 27 ans, il s’associe \u00e0 son p\u00e8re et reprend les r\u00eanes de la soci\u00e9t\u00e9, forte aujourd\u2019hui de 26 collaborateurs.<\/p>\n

\"\"
Cuisine r\u00e9alis\u00e9e en placage ch\u00eane, avec une teinte blanchie, le tout d\u00e9velopp\u00e9 dans les ateliers de Reul Fr\u00e8res.<\/figcaption><\/figure>\n

Entreprendre en Wallonie ? \u00ab C\u2019est un m\u00e9lange d\u2019attachement territorial et de pari audacieux. La Wallonie n\u2019est plus le moteur \u00e9conomique de la Belgique, mais \u00e0 Baelen, au carrefour de la rigueur allemande et de la chaleur li\u00e9geoise, nos id\u00e9es prennent vie<\/em> \u00bb, confie Herv\u00e9. Chacune de ses initiatives \u00e9quilibre passion et rationalit\u00e9. \u00ab Ce n\u2019est pas l\u2019argent qui lance un projet : c\u2019est un projet qui me passionne qui g\u00e9n\u00e9rera de l’argent. Mais je garde bien s\u00fbr la t\u00eate froide face \u00e0 une id\u00e9e extravagante sans sens ni viabilit\u00e9.<\/em> \u00bb Reul Fr\u00e8res reste la fondation solide. \u00ab Qu\u2019il s\u2019agisse d\u2019une entreprise ou de relations humaines, les bases sont primordiales : elles se construisent puis s\u2019entretiennent pour pouvoir supporter toutes les r\u00e9alisations suivantes.<\/em> \u00bb<\/p>\n

Patrimoine et gastronomie<\/strong><\/p>\n

Avec L\u2019Eauget<\/a>, Herv\u00e9 \u00e9largit son horizon entrepreneurial. Dans un ancien moulin \u00e0 eau, ce concept de d\u00eener insolite conjugue patrimoine et gastronomie. Deux \u00e0 six personnes y savourent un menu, pr\u00e9par\u00e9 par un restaurant gastronomique et r\u00e9chauff\u00e9 par leurs soins, avec la possibilit\u00e9 de dormir sur place. La roue hydraulique, qu’il a restaur\u00e9e avec l’IND Malmedy, une \u00e9cole d’enseignement qualifiant et de transition, alimente tout le moulin en \u00e9lectricit\u00e9. \u00ab Les jeunes g\u00e9n\u00e9rations boudent les m\u00e9tiers manuels, je voulais leur montrer qu\u2019ils ont du poids et de l\u2019int\u00e9r\u00eat. Les \u00e9coles, quant \u00e0 elles, doivent \u00e9voluer et collaborer avec les entreprises, comme en Allemagne<\/em> \u00bb, pr\u00e9cise-t-il. Cette philosophie se retrouve dans son rapport \u00e0 la technologie. \u00ab Les robots ex\u00e9cutent des t\u00e2ches r\u00e9p\u00e9titives, tandis que l\u2019humain compose, imagine, d\u00e9vie. Mais l\u2019IA est bien s\u00fbr devenue incontournable : elle permet de concentrer l\u2019\u00e9nergie humaine l\u00e0 o\u00f9 elle a le plus de valeur.<\/em> \u00bb Dans son portefeuille de projets, MyDimm<\/a> illustre cette fusion entre manuel et num\u00e9rique. Cet atelier enti\u00e8rement num\u00e9ris\u00e9, d\u00e9velopp\u00e9 par Reul Fr\u00e8res, con\u00e7oit et fabrique du mobilier sur mesure, 100% belge, en un temps record.<\/p>\n

\"\"
L’Eauget, un concept de d\u00eener insolite imagin\u00e9 par Herv\u00e9 Reul dans un ancien moulin \u00e0 eau o\u00f9 tout (frigo, four, lumi\u00e8re) fonctionne gr\u00e2ce \u00e0 la roue hydraulique restaur\u00e9e. \u00a9 Cvisuels<\/figcaption><\/figure>\n

 <\/p>\n

Celui qui attend que tout danger soit \u00e9cart\u00e9 ne prendra jamais la mer<\/p><\/blockquote>\n

Pour Herv\u00e9, la r\u00e9ussite ne se lit pas dans les bilans, mais dans l\u2019humilit\u00e9 et l\u2019empreinte laiss\u00e9e. Ce qui alimente son \u00e9nergie au quotidien ? \u00ab Continuer \u00e0 fournir davantage d\u2019efforts pour inscrire une trace locale, tout en assumant des risques mesur\u00e9s. Celui qui attend que tout danger soit \u00e9cart\u00e9 ne prendra jamais la mer<\/em> \u00bb, rappelle-t-il avec conviction.<\/p>\n

Reul.be<\/a>
\nEauget.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Entre l\u2019odeur du bois fra\u00eechement sci\u00e9 et le murmure de l\u2019eau d\u2019un vieux moulin, Herv\u00e9 Reul transforme la tradition s\u00e9culaire en laboratoire vivant. \u00c0 37 ans, le chef d\u2019entreprise de Reul Fr\u00e8res allie curiosit\u00e9, transmission et pragmatisme pour faire vibrer la Wallonie autrement. Dyslexique \u00e0 l\u2019\u00e9cole primaire, Herv\u00e9 Reul apprivoise tr\u00e8s t\u00f4t la pers\u00e9v\u00e9rance avant […]<\/p>\n","protected":false},"author":52,"featured_media":15736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[91,88,100,99],"class_list":{"0":"post-15733","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs","8":"tag-entrepreneur","9":"tag-gastronomie","10":"tag-menuiserie","11":"tag-wallonie"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"Entre bois et eau, Herv\u00e9 Reul transforme la tradition wallonne en projets vivants, m\u00ealant artisanat et innovation. \u00c0 Baelen, il allie passion et pragmatisme pour r\u00e9inventer le patrimoine et la gastronomie.","auteur_traducteur":"","yoast_head":"\nHerv\u00e9 Reul, quand le 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