{"id":15763,"date":"2026-03-10T11:09:42","date_gmt":"2026-03-10T10:09:42","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=15763"},"modified":"2026-03-10T11:09:42","modified_gmt":"2026-03-10T10:09:42","slug":"muriel-bernard-est-la-nouvelle-patronne-de-becentral","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/muriel-bernard-est-la-nouvelle-patronne-de-becentral\/","title":{"rendered":"Muriel Bernard est la nouvelle patronne de BeCentral"},"content":{"rendered":"

Le campus num\u00e9rique bruxellois BeCentral<\/a>, install\u00e9 dans les \u00e9tages sup\u00e9rieurs de la gare Centrale de Bruxelles, se dote d’une nouvelle patronne. Le conseil d’administration de l’organisation vient en effet de d\u00e9signer Muriel Bernard<\/a>, la fondatrice et ancienne CEO d’eFarmz, pour acc\u00e9l\u00e9rer l’impact et renforcer le r\u00f4le de BeCentral au sein de l’\u00e9cosyst\u00e8me belge et europ\u00e9en.<\/strong><\/p>\n

Cette nomination marque une nouvelle \u00e9tape dans le d\u00e9veloppement du campus, qui a \u00e9t\u00e9 fond\u00e9 en 2017 par Laurent Hublet<\/a>, devenu r\u00e9cemment ministre bruxellois de l’Economie. Il a, depuis, connu plusieurs phases de croissance et de structuration, et s’\u00e9tend d\u00e9sormais sur 10.000 m2 et rassemble 60 organisations (start-ups, scale-ups, ONG, universit\u00e9s et grandes entreprises). Plus de 15 programmes de formation y ont eu un impact sur la vie de 600.000 individus depuis sa cr\u00e9ation.<\/p>\n

Situ\u00e9 au c\u0153ur de Bruxelles, BeCentral soutient, via ses nombreux programmes, les start-ups et scale-ups et renforce les connexions entre entrepreneurs, entreprises et institutions. Sa mission est de pr\u00e9parer les professionnels, les entrepreneurs et les enfants aux d\u00e9fis technologiques d\u2019aujourd\u2019hui et de demain. \u00ab\u00a0Dans un contexte o\u00f9 l\u2019Europe s\u2019interroge sur sa comp\u00e9titivit\u00e9 technologique, le campus affirme son r\u00f4le de facilitateur : un lieu o\u00f9 innovation, formation et dialogue <\/span>strat\u00e9gique peuvent se rencontrer\u00a0\u00bb, souligne l’organisation.<\/p>\n

La priorit\u00e9 de Muriel Bernard sera \u00e0 pr\u00e9sent d’en renforcer l\u2019attractivit\u00e9 aupr\u00e8s de nouveaux venus (il reste de la place et il existe m\u00eame une possibilit\u00e9 de s’\u00e9tendre au-del\u00e0 des 10.000 m2) et d\u2019en activer pleinement le potentiel d\u2019\u00e9cosyst\u00e8me. L’ambition de la nouvelle CEO n\u2019est toutefois pas de transformer l\u2019ADN de BeCentral mais bien de lui donner une dynamique adapt\u00e9e aux enjeux actuels du num\u00e9rique, de l\u2019intelligence artificielle et des comp\u00e9tences du futur. L’objectif est simple, dans un contexte technologique et g\u00e9opolitique qui l’est beaucoup moins: faire de chacun un acteur de la r\u00e9volution num\u00e9rique.<\/p>\n

Le conseil d’administration dit avoir choisi Muriel Bernard pour son exp\u00e9rience entrepreneuriale, sa vision strat\u00e9gique et sa capacit\u00e9 d\u2019ex\u00e9cution. Cette entrepreneure et administratrice a fond\u00e9 <\/span>et dirig\u00e9 eFarmz<\/a>, une plateforme belge d\u2019e-commerce sp\u00e9cialis\u00e9e dans les produits bio, durables et locaux, de 2013 \u00e0 2024. Elle y a atteint jusqu\u2019\u00e0 50 collaborateurs et 10 millions\u00a0<\/span>d\u2019euros de chiffre d\u2019affaires.<\/p>\n

La CEO est impliqu\u00e9e dans l\u2019\u00e9cosyst\u00e8me entrepreneurial belge, puisqu’elle si\u00e8ge aujourd\u2019hui dans plusieurs conseils d\u2019administration, notamment deminor NXT – Dups et The Shift, et intervient comme coach aupr\u00e8s d\u2019entrepreneurs au VentureLab. Dipl\u00f4m\u00e9e ing\u00e9nieur de gestion \u00e0 la Louvain School of Management, elle d\u00e9fend une approche entrepreneuriale alliant performance et impact durable.<\/p>\n

Muriel Bernard succ\u00e8de \u00e0 Stephan Salberter<\/a>, qui \u00e9tait le CEO int\u00e9rimaire de BeCentral depuis le mois d’ao\u00fbt dernier.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le campus num\u00e9rique bruxellois BeCentral, install\u00e9 dans les \u00e9tages sup\u00e9rieurs de la gare Centrale de Bruxelles, se dote d’une nouvelle patronne. Le conseil d’administration de l’organisation vient en effet de d\u00e9signer Muriel Bernard, la fondatrice et ancienne CEO d’eFarmz, pour acc\u00e9l\u00e9rer l’impact et renforcer le r\u00f4le de BeCentral au sein de l’\u00e9cosyst\u00e8me belge et europ\u00e9en. […]<\/p>\n","protected":false},"author":37,"featured_media":15765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,19,87],"tags":[],"class_list":{"0":"post-15763","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualite","8":"category-entrepreneurs","9":"category-tech"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"BeCentral vient de d\u00e9signer sa nouvelle CEO. Muriel Bernard, ancienne patronne d'eFarmz, devra poursuivre le d\u00e9veloppement du campus num\u00e9rique","auteur_traducteur":"","yoast_head":"\nMuriel Bernard est la nouvelle patronne de BeCentral | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"BeCentral vient de d\u00e9signer sa nouvelle CEO. 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