{"id":16239,"date":"2026-03-27T07:42:00","date_gmt":"2026-03-27T06:42:00","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=16239"},"modified":"2026-03-25T12:16:17","modified_gmt":"2026-03-25T11:16:17","slug":"les-belges-aiment-les-petits-bordeaux","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/les-belges-aiment-les-petits-bordeaux\/","title":{"rendered":"Les Belges aiment les petits Bordeaux"},"content":{"rendered":"

En tourn\u00e9e europ\u00e9enne pour pr\u00e9senter le mill\u00e9sime 2023 des membres de l’Union des Grands Crus de Bordeaux (UGCB), son pr\u00e9sident Fran\u00e7ois-Xavier Maroteaux a not\u00e9 des \u00ab\u00a0\u00e9l\u00e9ments positifs\u00a0\u00bb concernant le march\u00e9 belge, pourtant en baisse en volume. La Belgique repr\u00e9sente 10% des ventes mondiales de Bordeaux hors de France. C’est le 2e march\u00e9 \u00e0 l’exportation des vins de Bordeaux. Mais en valeur, elle ne rapporte \u00ab\u00a0que\u00a0\u00bb 107 millions d’euros sur un total d’exportations de 2 milliards d’euros, la pla\u00e7ant \u00e0 la 6e place. <\/strong><\/p>\n

La Belgique est en effet un paradoxe car le prix moyen des bouteilles de vin de Bordeaux<\/strong> export\u00e9es vers le royaume est le moins cher du monde, \u00e0 5,70\u20ac\/bouteille en moyenne alors que la r\u00e9gion bordelaise<\/strong> peine \u00e0 vendre ses vins \u00e0 petits prix ailleurs. \u00ab\u00a0Nous avons plus de mal \u00e0 exporter les vins moins chers, m\u00eame si Bordeaux a beaucoup de vins tr\u00e8s comp\u00e9titifs avec un excellent niveau de qualit\u00e9. Mais ses petits producteurs ne font pas le poids face \u00e0 la concurrence des grands groupes mondiaux<\/em>\u00ab\u00a0, note Fran\u00e7ois-Xavier Maroteaux<\/strong>, le pr\u00e9sident de l’UGCB.<\/p>\n

… et de plus en plus les grands crus bordelais<\/h2>\n
\"\"
\u00a9 Alice Bown Agency<\/figcaption><\/figure>\n

Le copropri\u00e9taire du Ch\u00e2teau Branaire-Ducru<\/strong>, \u00e0 Saint-Julien dans le M\u00e9doc, a toutefois not\u00e9 que ce prix moyen augmente d’ann\u00e9e en ann\u00e9e en Belgique<\/strong>, ce qui fait les affaires des grands crus de Bordeaux<\/strong> : les volumes de vins \u00e0 plus de 22,50\u20ac la bouteille export\u00e9s vers la Belgique ont augment\u00e9 de 9% en 2024, ce qui est notable mais moins que le bond de 60% constat\u00e9 au niveau mondial. La Belgique repr\u00e9sente ainsi 4% du volume des exportations de grands crus bordelais, ce qui la place au niveau du Japon. Pour ce qui est de la concurrence, 54% des vins fran\u00e7ais de plus de 22,50 euros export\u00e9s vers la Belgique<\/strong> sont des Bordeaux<\/strong> (59% en valeur). \u00ab\u00a0Notre concurrence sur les vins premium vient surtout d’Italie, d’Espagne et des Etats-Unis<\/em>\u00ab\u00a0, ajoute-t-il.<\/p>\n

Moins de volume et des prix en baisse<\/h2>\n

Selon Fran\u00e7ois-Xavier Maroteaux<\/strong>, \u00ab\u00a0on ne peut plus dire que le Bordeaux est cher<\/em>\u00ab\u00a0. Les prix ont nettement baiss\u00e9, et les vignerons et n\u00e9gociants bordelais comptent sur un mill\u00e9sime 2025 qualifi\u00e9 de \u00ab\u00a0grand mill\u00e9sime, une petite r\u00e9colte avec un prix comp\u00e9titif<\/em>\u00ab\u00a0. La saison-cl\u00e9 des ventes en primeur, entre fin avril et mi-juin, sera d\u00e9terminante, mais Fran\u00e7ois-Xavier Maroteaux<\/strong> se veut optimiste, car la demande des Am\u00e9ricains pour les tr\u00e8s bons mill\u00e9simes<\/strong> devrait soutenir les ventes en primeur. Il reste toutefois prudent, car \u00ab\u00a0Bordeaux<\/strong> a toujours \u00e9t\u00e9 d\u00e9pendant du contexte<\/em>\u00ab\u00a0, et les mauvaises surprises n’ont pas manqu\u00e9 ces derni\u00e8res ann\u00e9es, entre la guerre en Ukraine et la hausse des taux bancaires et des prix \u00e9nerg\u00e9tiques qui ont frein\u00e9 les ventes, parfois drastiquement.<\/p>\n

\"\"
Fran\u00e7ois-Xavier Maroteau \u00a9 Branaire-Ducru\/Brice Braastad<\/figcaption><\/figure>\n

Pour l’heure, \u00ab\u00a0Bordeaux reprend des couleurs un peu partout<\/em>\u00ab\u00a0, se r\u00e9jouit le pr\u00e9sident de l’UGCB. C’est notamment d\u00fb \u00e0 la baisse des volumes : \u00ab\u00a0on retire les exc\u00e9dents, l\u00e0 o\u00f9 on n’aurait pas d\u00fb planter et lorsqu’il n’y a pas assez de rendement<\/em>\u00ab\u00a0. La crise de surproduction des vins bordelais est pass\u00e9e par l\u00e0. \u00ab\u00a0On a fait dans la douleur, \u00e0 marche forc\u00e9e, ce qu’on aurait d\u00fb faire depuis 20 ans<\/em>\u00ab\u00a0, avoue-t-il. Ainsi, en quelques ann\u00e9es, les volumes de production ont chut\u00e9 d’un tiers et les prix ont \u00e9t\u00e9 revus \u00e0 la baisse, parfois de moiti\u00e9 pour certains crus, par rapport aux sommets atteints en 2005 ou 2009-10. Le mill\u00e9sime 2025 aura ainsi un excellent rapport qualit\u00e9\/prix, \u00ab\u00a0en-dessous de son prix r\u00e9el<\/em> \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

En tourn\u00e9e europ\u00e9enne pour pr\u00e9senter le mill\u00e9sime 2023 des membres de l’Union des Grands Crus de Bordeaux (UGCB), son pr\u00e9sident Fran\u00e7ois-Xavier Maroteaux a not\u00e9 des \u00ab\u00a0\u00e9l\u00e9ments positifs\u00a0\u00bb concernant le march\u00e9 belge, pourtant en baisse en volume. La Belgique repr\u00e9sente 10% des ventes mondiales de Bordeaux hors de France. C’est le 2e march\u00e9 \u00e0 l’exportation des […]<\/p>\n","protected":false},"author":64,"featured_media":16244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,30],"tags":[],"class_list":{"0":"post-16239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualite","8":"category-commerce"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"En Belgique, les vins de Bordeaux restent tr\u00e8s pris\u00e9s malgr\u00e9 des prix bas. Les grands crus progressent, dans un march\u00e9 en mutation.","auteur_traducteur":"","yoast_head":"\nLes Belges aiment les petits Bordeaux | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"En Belgique, les vins de Bordeaux restent tr\u00e8s pris\u00e9s malgr\u00e9 des prix bas. 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