{"id":16432,"date":"2026-04-07T07:46:34","date_gmt":"2026-04-07T05:46:34","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=16432"},"modified":"2026-03-30T21:52:04","modified_gmt":"2026-03-30T19:52:04","slug":"wittamer-accelere-sa-mutation","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/wittamer-accelere-sa-mutation\/","title":{"rendered":"Wittamer acc\u00e9l\u00e8re sa mutation"},"content":{"rendered":"

L’arriv\u00e9e de Laurent Baert (ex-Carrefour) en janvier dernier \u00e0 la t\u00eate de la plus que centenaire maison Wittamer, va acc\u00e9l\u00e9rer son renouveau. Ses cr\u00e9ations chocolat\u00e9es pour P\u00e2ques, initi\u00e9es par le chocolatier surdou\u00e9 Christophe Museur recrut\u00e9 en 2024, montrent une \u00e9volution vers des produits toujours excellents, mais plus modernes – ils sont d\u00e9j\u00e0 pl\u00e9biscit\u00e9s par les clients.<\/strong><\/p>\n

Mais Wittamer<\/strong> ne boude pas pour autant son pass\u00e9 prestigieux, bien au contraire. Pour preuve, la maison va ressortir le 18 juin un de ses g\u00e2teaux signature, le Samba, dans sa version originale, avec lequel Paul Wittamer<\/strong> avait gagn\u00e9, il y a exactement 40 ans, le concours Relais Desserts de Valrhona. \u00ab La recette de base a \u00e9volu\u00e9 avec les go\u00fbts des consommateurs, mais nous allons ressortir la recette d’origine avec ses trois couches de mousse au chocolat<\/em> \u00bb, explique Laurent Baert<\/strong>.<\/p>\n

\"\"
\u00a9 Pumpkin Agency<\/figcaption><\/figure>\n

Comment concilier la continuit\u00e9 pour une client\u00e8le traditionnelle vieillissante et l’innovation pour s\u00e9duire de nouveaux clients ? \u00ab Il ne faut jamais renier son histoire, mais au contraire b\u00e2tir dessus pour construire l\u2019avenir<\/em> \u00bb, d\u00e9clare Laurent Baert<\/strong>. Face \u00e0 la concurrence, le CEO ambitionne pour Wittamer<\/strong> d’\u00eatre \u00e0 nouveau reconnu comme \u00ab\u00a0la r\u00e9f\u00e9rence\u00a0\u00bb en mati\u00e8re de p\u00e2tisserie en Belgique pour conqu\u00e9rir de nouveaux march\u00e9s. \u00ab Et pour cela, il faut \u00eatre le \u2018<\/em>top of mind\u2019 \u00e0 la table des desserts<\/em> \u00bb, explique-t-il. Ainsi, comme aujourd’hui, \u00ab le luxe ne suffit plus<\/em> \u00bb, c’est \u00ab tout ce qui va avec<\/em> \u00bb qui participe de l’exp\u00e9rience client.<\/p>\n

Nouvelles boutiques<\/h2>\n

La boutique-salon de d\u00e9gustation de Cavell, \u00e0 l’angle des rues Edith Cavell et Marie Depage \u00e0 Uccle, est embl\u00e9matique \u00e0 ce titre. Ouverte en 2022, elle n’\u00e9tait visiblement plus adapt\u00e9e aux attentes de la client\u00e8le, car trop vaste, trop froide, voire vieillotte. Apr\u00e8s plus de six mois de fermeture pour travaux, relook\u00e9e par le Studio Zazie Maquet (designer des Brasseries Boemvol et Volle Gas, Kage Lab, Brasserie du Miroir, entre autres), la boutique de Cavell a rouvert en mars cette ann\u00e9e. Le ton du renouveau est visible : des mati\u00e8res naturelles (bois, travertin et zellig\u2026), une lumi\u00e8re travaill\u00e9e, un ton \u00ab\u00a0chocolat\u00a0\u00bb dominant, clin d’\u0153il \u00e0 l’ADN de Wittamer<\/strong>. Bref, du luxe, mais pas ostentatoire. \u00ab Nous voulons proposer des produits d’exception… qu’on peut s\u2019offrir<\/em> \u00bb, r\u00e9sume Laurent Baert<\/strong>, en insistant sur \u00ab un juste prix<\/em> \u00bb. \u00c0 133\u20ac\/kg, les pralines Wittamer<\/strong> sont, certes, dans le haut de la fourchette, mais depuis l’explosion des cours du cacao, les amateurs de chocolats ont int\u00e9gr\u00e9 le nouveau paradigme. La r\u00e9ouverture de Cavell est le pr\u00e9lude \u00e0 d’autres ouvertures de boutiques, notamment \u00e0 Waterloo en 2027, et \u00ab d’autres boutiques et points de ventes en Belgique<\/em> \u00bb. Mais aussi ailleurs dans le monde : pr\u00e9sente au Japon depuis 35 ans \u00e0 travers 23 boutiques franchis\u00e9es en partenariat avec le groupe Edelweiss, la maison bruxelloise ambitionne d’ouvrir de nouvelles boutiques franchis\u00e9es au Moyen-Orient et en Asie \u00e0 l’horizon 2028.<\/p>\n

\"\"
@ Estelle Parewyck<\/figcaption><\/figure>\n

C\u00f4t\u00e9 produits, le plan strat\u00e9gique sur trois ans de Laurent Baert<\/strong> inclut \u00e9galement un d\u00e9veloppement commercial B2B, en proposant, notamment, des paniers sandwiches aux entreprises pour des \u00e9v\u00e9nements, r\u00e9unions, en tant que fournisseur corporate, voire de salons, comme le BRAFA. Son catalogue sera pr\u00eat d’ici la mi-avril. En parall\u00e8le, la maison d\u00e9veloppe sa gamme de produits sal\u00e9s qui devrait se refl\u00e9ter dans la gamme des boutiques et du B2B.<\/p>\n

Wittamer<\/strong> compte \u00e9galement d\u00e9velopper son offre aupr\u00e8s de l’Horeca et proposer \u00e0 des restaurants la prise en charge de leurs desserts, comme c’est le cas \u00e0 la Villa Lorraine, par exemple. Pour faire face \u00e0 la demande, Wittamer<\/strong> va d\u00e9m\u00e9nager son atelier du Sablon dans de nouveaux locaux de 1.800 m2 \u00e0 Woluwe-Saint-Lambert pr\u00e8s de l’OTAN. \u00ab Je suis attach\u00e9 \u00e0 Bruxelles et compte maintenir l’ancrage bruxellois de la maison<\/em> \u00bb, pr\u00e9cise Laurent Baert<\/strong>.<\/p>\n

\"\"
@ Estelle Parewyck<\/figcaption><\/figure>\n

\u00ab En parall\u00e8le, nous allons proc\u00e9der \u00e0 une r\u00e9flexion de fond sur notre image<\/em> \u00bb, annonce \u00e9galement le CEO. Fournisseur de la Cour royale depuis 2000, Wittamer<\/strong> est \u00e0 la crois\u00e9e des chemins pour conqu\u00e9rir \u00e0 nouveau le c\u0153ur (ou plut\u00f4t les papilles) des Belges. \u00ab Le chocolat est intimement li\u00e9 \u00e0 la Belgique<\/em> \u00bb, r\u00e9sume Laurent Baert<\/strong>. Il promet que le r\u00e9sultat de son plan strat\u00e9gique se go\u00fbtera en fin de compte dans l’assiette.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’arriv\u00e9e de Laurent Baert (ex-Carrefour) en janvier dernier \u00e0 la t\u00eate de la plus que centenaire maison Wittamer, va acc\u00e9l\u00e9rer son renouveau. Ses cr\u00e9ations chocolat\u00e9es pour P\u00e2ques, initi\u00e9es par le chocolatier surdou\u00e9 Christophe Museur recrut\u00e9 en 2024, montrent une \u00e9volution vers des produits toujours excellents, mais plus modernes – ils sont d\u00e9j\u00e0 pl\u00e9biscit\u00e9s par les […]<\/p>\n","protected":false},"author":64,"featured_media":16435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[30,75,18],"tags":[],"class_list":{"0":"post-16432","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce","8":"category-entreprise","9":"category-luxe"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"La maison Wittamer acc\u00e9l\u00e8re sa transformation sous l\u2019impulsion de Laurent Baert, entre h\u00e9ritage p\u00e2tissier, modernisation et expansion internationale.","auteur_traducteur":"","yoast_head":"\nWittamer acc\u00e9l\u00e8re sa mutation | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"La maison Wittamer acc\u00e9l\u00e8re sa transformation sous l\u2019impulsion de Laurent Baert, entre h\u00e9ritage p\u00e2tissier, modernisation et expansion internationale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forbes.be\/fr\/wittamer-accelere-sa-mutation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wittamer acc\u00e9l\u00e8re sa mutation | Forbes Belgique\" \/>\n<meta property=\"og:description\" content=\"La maison Wittamer acc\u00e9l\u00e8re sa transformation sous l\u2019impulsion de Laurent Baert, entre h\u00e9ritage p\u00e2tissier, modernisation et expansion internationale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.forbes.be\/fr\/wittamer-accelere-sa-mutation\/\" \/>\n<meta property=\"og:site_name\" content=\"Forbes Belgique\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/forbesbelgique\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-07T05:46:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/03\/5k3a8774-scaled-e1774900218621.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hughes Belin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hughes Belin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wittamer-accelere-sa-mutation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wittamer-accelere-sa-mutation\\\/\"},\"author\":{\"name\":\"Hughes Belin\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#\\\/schema\\\/person\\\/01dce027f593dba8fa059aafc14e1d58\"},\"headline\":\"Wittamer acc\u00e9l\u00e8re sa mutation\",\"datePublished\":\"2026-04-07T05:46:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wittamer-accelere-sa-mutation\\\/\"},\"wordCount\":748,\"publisher\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wittamer-accelere-sa-mutation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/5k3a8774-scaled-e1774900218621.jpg\",\"articleSection\":[\"Commerce\",\"Entreprise\",\"Luxe\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wittamer-accelere-sa-mutation\\\/\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wittamer-accelere-sa-mutation\\\/\",\"name\":\"Wittamer acc\u00e9l\u00e8re sa mutation | Forbes Belgique\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wittamer-accelere-sa-mutation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wittamer-accelere-sa-mutation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/5k3a8774-scaled-e1774900218621.jpg\",\"datePublished\":\"2026-04-07T05:46:34+00:00\",\"description\":\"La maison Wittamer acc\u00e9l\u00e8re sa transformation sous l\u2019impulsion de Laurent Baert, entre h\u00e9ritage p\u00e2tissier, modernisation et expansion internationale.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wittamer-accelere-sa-mutation\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wittamer-accelere-sa-mutation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wittamer-accelere-sa-mutation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/5k3a8774-scaled-e1774900218621.jpg\",\"contentUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/5k3a8774-scaled-e1774900218621.jpg\",\"width\":2560,\"height\":1340,\"caption\":\"@ Estelle Parewyck\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wittamer-accelere-sa-mutation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wittamer acc\u00e9l\u00e8re sa mutation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/\",\"name\":\"Forbes Belgique\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#organization\",\"name\":\"Forbes Belgique\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/forbes.be_.png\",\"contentUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/forbes.be_.png\",\"width\":1200,\"height\":675,\"caption\":\"Forbes Belgique\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/forbesbelgique\\\/\",\"https:\\\/\\\/www.instagram.com\\\/Forbes_Belgium\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/forbes-belgium\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#\\\/schema\\\/person\\\/01dce027f593dba8fa059aafc14e1d58\",\"name\":\"Hughes Belin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/hb-pic-color-hd-100x100.jpg\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/hb-pic-color-hd-100x100.jpg\",\"contentUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/hb-pic-color-hd-100x100.jpg\",\"caption\":\"Hughes Belin\"},\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/author\\\/hb-thewordcompany\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wittamer acc\u00e9l\u00e8re sa mutation | Forbes Belgique","description":"La maison Wittamer acc\u00e9l\u00e8re sa transformation sous l\u2019impulsion de Laurent Baert, entre h\u00e9ritage p\u00e2tissier, modernisation et expansion internationale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.forbes.be\/fr\/wittamer-accelere-sa-mutation\/","og_locale":"fr_FR","og_type":"article","og_title":"Wittamer acc\u00e9l\u00e8re sa mutation | Forbes Belgique","og_description":"La maison Wittamer acc\u00e9l\u00e8re sa transformation sous l\u2019impulsion de Laurent Baert, entre h\u00e9ritage p\u00e2tissier, modernisation et expansion internationale.","og_url":"https:\/\/www.forbes.be\/fr\/wittamer-accelere-sa-mutation\/","og_site_name":"Forbes Belgique","article_publisher":"https:\/\/www.facebook.com\/forbesbelgique\/","article_published_time":"2026-04-07T05:46:34+00:00","og_image":[{"width":2560,"height":1340,"url":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/03\/5k3a8774-scaled-e1774900218621.jpg","type":"image\/jpeg"}],"author":"Hughes Belin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Hughes Belin","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.forbes.be\/fr\/wittamer-accelere-sa-mutation\/#article","isPartOf":{"@id":"https:\/\/www.forbes.be\/fr\/wittamer-accelere-sa-mutation\/"},"author":{"name":"Hughes Belin","@id":"https:\/\/www.forbes.be\/fr\/#\/schema\/person\/01dce027f593dba8fa059aafc14e1d58"},"headline":"Wittamer acc\u00e9l\u00e8re sa mutation","datePublished":"2026-04-07T05:46:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.forbes.be\/fr\/wittamer-accelere-sa-mutation\/"},"wordCount":748,"publisher":{"@id":"https:\/\/www.forbes.be\/fr\/#organization"},"image":{"@id":"https:\/\/www.forbes.be\/fr\/wittamer-accelere-sa-mutation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/03\/5k3a8774-scaled-e1774900218621.jpg","articleSection":["Commerce","Entreprise","Luxe"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.forbes.be\/fr\/wittamer-accelere-sa-mutation\/","url":"https:\/\/www.forbes.be\/fr\/wittamer-accelere-sa-mutation\/","name":"Wittamer acc\u00e9l\u00e8re sa mutation | Forbes Belgique","isPartOf":{"@id":"https:\/\/www.forbes.be\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.forbes.be\/fr\/wittamer-accelere-sa-mutation\/#primaryimage"},"image":{"@id":"https:\/\/www.forbes.be\/fr\/wittamer-accelere-sa-mutation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/03\/5k3a8774-scaled-e1774900218621.jpg","datePublished":"2026-04-07T05:46:34+00:00","description":"La maison Wittamer acc\u00e9l\u00e8re sa transformation sous l\u2019impulsion de Laurent Baert, entre h\u00e9ritage p\u00e2tissier, modernisation et expansion internationale.","breadcrumb":{"@id":"https:\/\/www.forbes.be\/fr\/wittamer-accelere-sa-mutation\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.forbes.be\/fr\/wittamer-accelere-sa-mutation\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.forbes.be\/fr\/wittamer-accelere-sa-mutation\/#primaryimage","url":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/03\/5k3a8774-scaled-e1774900218621.jpg","contentUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/03\/5k3a8774-scaled-e1774900218621.jpg","width":2560,"height":1340,"caption":"@ Estelle Parewyck"},{"@type":"BreadcrumbList","@id":"https:\/\/www.forbes.be\/fr\/wittamer-accelere-sa-mutation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.forbes.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Wittamer acc\u00e9l\u00e8re sa mutation"}]},{"@type":"WebSite","@id":"https:\/\/www.forbes.be\/fr\/#website","url":"https:\/\/www.forbes.be\/fr\/","name":"Forbes Belgique","description":"","publisher":{"@id":"https:\/\/www.forbes.be\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.forbes.be\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.forbes.be\/fr\/#organization","name":"Forbes Belgique","url":"https:\/\/www.forbes.be\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.forbes.be\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/02\/forbes.be_.png","contentUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/02\/forbes.be_.png","width":1200,"height":675,"caption":"Forbes Belgique"},"image":{"@id":"https:\/\/www.forbes.be\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/forbesbelgique\/","https:\/\/www.instagram.com\/Forbes_Belgium","https:\/\/www.linkedin.com\/company\/forbes-belgium\/"]},{"@type":"Person","@id":"https:\/\/www.forbes.be\/fr\/#\/schema\/person\/01dce027f593dba8fa059aafc14e1d58","name":"Hughes Belin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/02\/hb-pic-color-hd-100x100.jpg","url":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/02\/hb-pic-color-hd-100x100.jpg","contentUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/02\/hb-pic-color-hd-100x100.jpg","caption":"Hughes Belin"},"url":"https:\/\/www.forbes.be\/fr\/author\/hb-thewordcompany\/"}]}},"_links":{"self":[{"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/posts\/16432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/comments?post=16432"}],"version-history":[{"count":2,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/posts\/16432\/revisions"}],"predecessor-version":[{"id":16438,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/posts\/16432\/revisions\/16438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/media\/16435"}],"wp:attachment":[{"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/media?parent=16432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/categories?post=16432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/tags?post=16432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}