{"id":16743,"date":"2026-04-20T09:00:26","date_gmt":"2026-04-20T07:00:26","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=16743"},"modified":"2026-04-15T16:14:44","modified_gmt":"2026-04-15T14:14:44","slug":"options-belgique-lart-de-transformer-levenement-en-experience","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/options-belgique-lart-de-transformer-levenement-en-experience\/","title":{"rendered":"Options Belgique : l\u2019art de transformer l\u2019\u00e9v\u00e9nement en exp\u00e9rience"},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-16743 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.forbes.be\/fr\/options-belgique-lart-de-transformer-levenement-en-experience\/mr8a8616\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/mr8a8616-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/mr8a8616-150x150.jpg 150w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/mr8a8616-300x300.jpg 300w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/mr8a8616-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.forbes.be\/fr\/options-belgique-lart-de-transformer-levenement-en-experience\/mr8a8701\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/mr8a8701-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/mr8a8701-150x150.jpg 150w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/mr8a8701-300x300.jpg 300w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/mr8a8701-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.forbes.be\/fr\/options-belgique-lart-de-transformer-levenement-en-experience\/mr8a8736\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/mr8a8736-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/mr8a8736-150x150.jpg 150w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/mr8a8736-300x300.jpg 300w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/mr8a8736-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.forbes.be\/fr\/options-belgique-lart-de-transformer-levenement-en-experience\/ob\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/ob-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/ob-150x150.jpg 150w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/ob-300x300.jpg 300w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/ob-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.forbes.be\/fr\/options-belgique-lart-de-transformer-levenement-en-experience\/www-triptyque-be-0497-530-630-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/wd-210126-0915-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-16744\" srcset=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/wd-210126-0915-1-150x150.jpg 150w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/wd-210126-0915-1-300x300.jpg 300w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2026\/04\/wd-210126-0915-1-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-16744'>\n\t\t\t\tWWW.triptyque.be  0497 530 630\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h2><b>Un partenaire de confiance pour les organisateurs d\u2019\u00e9v\u00e9nements<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Dans l\u2019\u00e9cosyst\u00e8me \u00e9v\u00e9nementiel belge, <\/span><a href=\"https:\/\/www.options.be\/fr-be\/\"><span style=\"font-weight: 400\">Options Belgique<\/span><\/a><span style=\"font-weight: 400\"> occupe une place particuli\u00e8re. L\u2019entreprise accompagne chaque ann\u00e9e de nombreux organisateurs d\u2019\u00e9v\u00e9nements, qu\u2019il s\u2019agisse d\u2019agences, de traiteurs, de wedding planners ou de particuliers. Tous partagent un m\u00eame besoin : pouvoir s\u2019appuyer sur un partenaire capable de transformer une id\u00e9e en exp\u00e9rience concr\u00e8te.<\/span><\/p>\n<p><span style=\"font-weight: 400\">La soci\u00e9t\u00e9 s\u2019est construite autour d\u2019une conviction simple : un \u00e9v\u00e9nement ne se r\u00e9sume pas \u00e0 une liste d\u2019objets \u00e0 louer. Il s\u2019agit d\u2019un ensemble coh\u00e9rent o\u00f9 l\u2019esth\u00e9tique, la logistique et la fluidit\u00e9 de l\u2019organisation jouent un r\u00f4le d\u00e9terminant.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00ab Notre mission, c\u2019est vraiment d\u2019accompagner l\u2019organisateur de l\u2019\u00e9v\u00e9nement, que ce soit en B2B ou en B2C, dans la cr\u00e9ation de son exp\u00e9rience en mettant \u00e0 disposition des solutions esth\u00e9tiques mais aussi fonctionnelles et logistiques \u00bb, explique Jannes Jacobs, Managing director de Options Belgique.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Avec plus de 4 000 r\u00e9f\u00e9rences en catalogue, l\u2019entreprise propose une grande diversit\u00e9 de mobilier, de vaisselle et d\u2019accessoires. Derri\u00e8re cette vari\u00e9t\u00e9 se cache un travail de s\u00e9lection minutieux : chaque produit est int\u00e9gr\u00e9 dans un univers esth\u00e9tique pr\u00e9cis afin de permettre des combinaisons harmonieuses.<\/span><\/p>\n<p><span style=\"font-weight: 400\">L\u2019appartenance \u00e0 Maison Options, groupe international pr\u00e9sent dans plusieurs pays europ\u00e9ens, constitue \u00e9galement un atout pr\u00e9cieux. Les \u00e9quipes \u00e9changent r\u00e9guli\u00e8rement autour des tendances et des besoins du march\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h2><b>R\u00e9inventer les formats de r\u00e9ception<\/b><\/h2>\n<p><span style=\"font-weight: 400\">L\u2019\u00e9v\u00e9nementiel \u00e9volue rapidement et les attentes des clients changent. Les formats deviennent plus flexibles, plus interactifs et souvent moins formels que les grandes r\u00e9ceptions traditionnelles.<\/span><\/p>\n<p><span style=\"font-weight: 400\">C\u2019est dans ce contexte qu\u2019Options Belgique a d\u00e9velopp\u00e9 sa nouvelle gamme d\u00e9di\u00e9e au walking dinner. Ce format de r\u00e9ception, de plus en plus populaire, favorise les \u00e9changes et la circulation des invit\u00e9s tout en proposant une exp\u00e9rience gastronomique conviviale.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00ab La gamme Walking Dinner a \u00e9t\u00e9 d\u00e9velopp\u00e9e pour r\u00e9pondre \u00e0 cette \u00e9volution en proposant des formats de vaisselle et de pr\u00e9sentation adapt\u00e9s \u00e0 des d\u00e9gustations, tout en conservant une forme esth\u00e9tique \u00bb, pr\u00e9cise Jannes Jacobs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Les pi\u00e8ces ont \u00e9t\u00e9 pens\u00e9es pour r\u00e9pondre aux contraintes tr\u00e8s concr\u00e8tes du service \u00e9v\u00e9nementiel. Elles doivent \u00eatre faciles \u00e0 manipuler pour les \u00e9quipes de traiteurs, simples \u00e0 transporter sur un plateau et pratiques pour les invit\u00e9s, tout en mettant en valeur les cr\u00e9ations culinaires.<\/span><\/p>\n<p><span style=\"font-weight: 400\">En parall\u00e8le, l\u2019entreprise pr\u00e9pare \u00e9galement le lancement d\u2019un configurateur 3D. Cet outil permettra de visualiser une table ou une sc\u00e9nographie compl\u00e8te avant l\u2019\u00e9v\u00e9nement. Les clients pourront tester diff\u00e9rentes combinaisons de mobilier et de vaisselle, projeter certains \u00e9l\u00e9ments dans un lieu et affiner leur projet \u00e0 distance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h2><b>Expansion et dialogue avec la culture<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Si Options Belgique est historiquement tr\u00e8s pr\u00e9sente \u00e0 Bruxelles et en Wallonie, l\u2019entreprise souhaite d\u00e9sormais renforcer sa pr\u00e9sence en Flandre. Ce march\u00e9 se distingue par une activit\u00e9 \u00e9v\u00e9nementielle particuli\u00e8rement dynamique et un grand nombre d\u2019acteurs sp\u00e9cialis\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400\">L\u2019objectif n\u2019est pas de bouleverser l\u2019\u00e9quilibre existant, mais de r\u00e9pondre \u00e0 une demande croissante. Pour accompagner ce d\u00e9veloppement, l\u2019entreprise a notamment renforc\u00e9 ses \u00e9quipes avec des profils multilingues afin de s\u2019adapter aux sp\u00e9cificit\u00e9s du march\u00e9 n\u00e9erlandophone.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Au-del\u00e0 de son d\u00e9veloppement commercial, Options Belgique s\u2019investit \u00e9galement dans des initiatives culturelles. L\u2019entreprise a ainsi collabor\u00e9 avec le MAD Brussels autour d\u2019un projet artistique in\u00e9dit.<\/span><\/p>\n<p><span style=\"font-weight: 400\">L\u2019id\u00e9e est n\u00e9e d\u2019une r\u00e9flexion sur la durabilit\u00e9. Certaines chaises Ghost du catalogue, con\u00e7ues par Philippe Starck pour Kartell, restaient parfaitement fonctionnelles mais pr\u00e9sentaient des marques d\u2019usage. Plut\u00f4t que de les remplacer, Options Belgique a lanc\u00e9 un appel \u00e0 projets aupr\u00e8s d\u2019artistes belges afin de leur offrir une seconde vie.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00ab La location, en soi, est d\u00e9j\u00e0 un mod\u00e8le circulaire \u00bb, Crystal Smets, responsable du d\u00e9veloppement produit et du marketing chez Options Belgique. \u00ab Le m\u00eame produit peut \u00eatre utilis\u00e9 de nombreuses fois, ce qui limite la production et la consommation de ressources. \u00bb<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00c0 travers ces initiatives, Options Belgique affirme une vision de l\u2019\u00e9v\u00e9nementiel o\u00f9 l\u2019innovation, la cr\u00e9ativit\u00e9 et la durabilit\u00e9 avancent de concert.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">CONTACT<\/span><\/p>\n<p><span style=\"font-weight: 400\">Options Belgique<\/span><\/p>\n<p><span style=\"font-weight: 400\">T\u00e9l\u00e9phone : +32 484 31 43 20<\/span><\/p>\n<p><span style=\"font-weight: 400\">Email : <\/span><span style=\"font-weight: 400\">crystal.smets@options.net<\/span><\/p>\n<p><span style=\"font-weight: 400\">Site web : <\/span><a href=\"https:\/\/www.options.be\/fr-be\/\"><span style=\"font-weight: 400\">https:\/\/www.options.be\/fr-be<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">LinkedIn : https:\/\/www.linkedin.com\/company\/options-sa<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sp\u00e9cialiste de la location de mat\u00e9riel \u00e9v\u00e9nementiel, Options Belgique accompagne professionnels et particuliers avec une approche globale m\u00ealant cr\u00e9ativit\u00e9, logistique et innovation.<\/p>\n","protected":false},"author":40,"featured_media":16746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-16743","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs"},"acf":[],"_yoast_wpseo_title":"Options Belgique, l\u2019expertise \u00e9v\u00e9nementielle au service des marques","_yoast_wpseo_metadesc":"Options Belgique s\u2019impose dans l\u2019\u00e9v\u00e9nementiel avec une offre haut de gamme, une nouvelle gamme Walking Dinner et une expansion strat\u00e9gique en Flandre.","auteur_traducteur":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Options Belgique, l\u2019expertise \u00e9v\u00e9nementielle au service des 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