{"id":18141,"date":"2026-06-30T10:21:29","date_gmt":"2026-06-30T08:21:29","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=18141"},"modified":"2026-06-30T10:21:29","modified_gmt":"2026-06-30T08:21:29","slug":"digital-trust-summit-brussels-2026-a-themerode-dirigeants-tech-eurodeputes-et-figures-dhollywood-plaident-pour-une-ia-de-confiance","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/digital-trust-summit-brussels-2026-a-themerode-dirigeants-tech-eurodeputes-et-figures-dhollywood-plaident-pour-une-ia-de-confiance\/","title":{"rendered":"Digital Trust Summit Brussels 2026 : \u00e0 TheMerode, dirigeants tech, eurod\u00e9put\u00e9s et figures d\u2019Hollywood plaident pour une IA de confiance"},"content":{"rendered":"

TheMerode<\/a> a accueilli le 24 juin la premi\u00e8re \u00e9dition bruxelloise du Digital Trust Summit<\/a>, organis\u00e9e par Global Data Innovation<\/a> avec NewFrames<\/a> et l\u2019Association of Civic Tech Europe<\/a> (ACTE). Tenue quelques jours apr\u00e8s le sommet du G7, la rencontre a r\u00e9uni dirigeants am\u00e9ricains de la tech<\/em>, cr\u00e9ateurs hollywoodiens, eurod\u00e9put\u00e9s et hauts responsables de la Commission europ\u00e9enne autour d\u2019une m\u00eame question : comment b\u00e2tir une intelligence artificielle digne de confiance<\/strong>.<\/strong><\/p>\n

La s\u00e9quence n\u2019est pas anodine. Le G7<\/a> venait de placer l\u2019intelligence artificielle<\/strong>, la cybers\u00e9curit\u00e9<\/strong> et les donn\u00e9es de confiance au c\u0153ur de son agenda. Le rendez-vous bruxellois s\u2019est positionn\u00e9 comme l\u2019un des premiers grands \u00e9v\u00e9nements europ\u00e9ens consacr\u00e9s aux conditions d\u2019une IA responsable<\/strong>, dans un contexte marqu\u00e9 par les d\u00e9bats sur la souverainet\u00e9 num\u00e9rique, l\u2019acc\u00e8s aux mod\u00e8les de pointe et les tensions g\u00e9opolitiques.<\/p>\n

\u00ab La confiance n\u2019est pas seulement ce qui fait fonctionner l\u2019IA au sein des organisations. C\u2019est ce qui rend la coop\u00e9ration possible par-del\u00e0 les fronti\u00e8res. L\u2019innovation ne passe pas \u00e0 l\u2019\u00e9chelle \u00e0 la vitesse de la technologie. Elle passe \u00e0 l\u2019\u00e9chelle \u00e0 la vitesse de la confiance \u00bb<\/em>, a d\u00e9clar\u00e9 Dominique Shelton Leipzig<\/strong>, fondatrice du Digital Trust Summit<\/strong> et CEO<\/em> de Global Data Innovation<\/strong>.<\/p>\n

Hollywood s\u2019invite dans le d\u00e9bat sur la gouvernance de l\u2019IA<\/h2>\n

L\u2019\u00e9v\u00e9nement a fait dialoguer un casting<\/em> inhabituel pour un sommet bruxellois consacr\u00e9 \u00e0 la r\u00e9gulation technologique. L\u2019actrice oscaris\u00e9e Cate Blanchett<\/strong>, le r\u00e9alisateur Steven Soderbergh<\/strong> (Traffic<\/em>, Ocean\u2019s Eleven<\/em>) et Darren Aronofsky<\/strong> (Black Swan<\/em>, The Whale<\/em>) figuraient parmi les intervenants, aux c\u00f4t\u00e9s des eurod\u00e9put\u00e9s Eva Maydell<\/strong>, Brando Benifei<\/strong>, Sergey Lagodinsky<\/strong> et Veronika Cifrov\u00e1 Ostriho\u0148ov\u00e1<\/strong>, ainsi que de Despina Spanou<\/strong> et Renate Nikolay<\/strong>, hautes responsables de la Commission europ\u00e9enne. Des dirigeants de Microsoft<\/strong><\/a>, Rubrik<\/strong><\/a>, Diligent<\/strong><\/a>, Collibra<\/strong><\/a>, Go Vocal<\/strong><\/a>, Dembrane<\/strong><\/a>, VIB<\/strong><\/a> et Fragomen<\/strong><\/a> compl\u00e9taient le panel.<\/p>\n

\"\"
Cate Blanchett \u00a9 DR<\/figcaption><\/figure>\n

En ouverture, Cate Blanchett<\/strong> a pr\u00e9sent\u00e9 RSL Media<\/strong><\/a>, l\u2019organisation \u00e0 but non lucratif qu\u2019elle a cofond\u00e9e. Celle-ci d\u00e9veloppe un standard de consentement lisible par les machines, con\u00e7u pour permettre aux cr\u00e9ateurs et aux individus de garder la main sur l\u2019utilisation de leurs \u0153uvres, de leur identit\u00e9 et de leurs contenus par les syst\u00e8mes d\u2019intelligence artificielle<\/strong>. Une discussion a suivi avec Steven Soderbergh<\/strong> et Scott Mann<\/strong>, cofondateur de Flawless AI<\/strong><\/a>, sur l\u2019avenir de la cr\u00e9ation \u00e0 l\u2019\u00e8re de l\u2019IA g\u00e9n\u00e9rative<\/strong>.<\/p>\n

Un manifeste transatlantique aux contours non contraignants<\/h2>\n

Les organisations participantes ont d\u00e9voil\u00e9 \u00e0 cette occasion le Digital Trust Manifesto<\/em>, pr\u00e9sent\u00e9 comme un engagement transatlantique en faveur d\u2019une intelligence artificielle<\/strong> centr\u00e9e sur l\u2019humain, fond\u00e9e sur le consentement, la transparence, la responsabilit\u00e9 et la protection de la cr\u00e9ativit\u00e9. Parmi les premiers signataires figurent Global Data Innovation<\/strong>, Diligent<\/strong>, Go Vocal<\/strong>, Dembrane<\/strong>, Tectonica AI<\/strong> et l\u2019Association of Civic Tech Europe<\/strong>.<\/p>\n

\"\"
\u00a9DR<\/figcaption><\/figure>\n

Le texte demeure toutefois un document d\u00e9claratif, sans m\u00e9canisme de contr\u00f4le ni dispositif contraignant. Aucun des principaux laboratoires d\u2019IA am\u00e9ricains (OpenAI<\/strong>, Anthropic<\/strong>, Google DeepMind<\/strong>, Meta<\/strong>) ne figure parmi les premiers signataires, ce qui pose la question de la port\u00e9e op\u00e9rationnelle de l\u2019engagement face aux acteurs qui d\u00e9veloppent les mod\u00e8les fondamentaux. Les \u00e9changes ont par ailleurs port\u00e9 sur la gouvernance, la cybers\u00e9curit\u00e9, la protection des donn\u00e9es, le droit d\u2019auteur, le consentement des cr\u00e9ateurs et la supervision des syst\u00e8mes d\u2019IA par les conseils d\u2019administration.<\/p>\n

NewFrames, le cin\u00e9ma comme outil de plaidoyer<\/h2>\n

L\u2019\u00e9dition bruxelloise du sommet a \u00e9t\u00e9 port\u00e9e par NewFrames<\/strong>, plateforme \u00e0 vocation internationale qui r\u00e9unit responsables politiques, dirigeants d\u2019entreprise et acteurs des industries cr\u00e9atives, avec l\u2019ambition d\u2019utiliser le cin\u00e9ma comme support de dialogue sur les liens entre technologie, d\u00e9mocratie et soci\u00e9t\u00e9.<\/p>\n

La rencontre a \u00e9galement servi de pr\u00e9lude au lancement du NewFrames International Film Festival of Advocacy<\/em><\/a>, annonc\u00e9 comme le premier festival international enti\u00e8rement consacr\u00e9 au cin\u00e9ma comme outil de plaidoyer et de transformation soci\u00e9tale. Sa premi\u00e8re \u00e9dition compl\u00e8te est attendue en 2027, en partenariat avec TheMerode<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

TheMerode a accueilli le 24 juin la premi\u00e8re \u00e9dition bruxelloise du Digital Trust Summit, organis\u00e9e par Global Data Innovation avec NewFrames et l\u2019Association of Civic Tech Europe (ACTE). Tenue quelques jours apr\u00e8s le sommet du G7, la rencontre a r\u00e9uni dirigeants am\u00e9ricains de la tech, cr\u00e9ateurs hollywoodiens, eurod\u00e9put\u00e9s et hauts responsables de la Commission europ\u00e9enne […]<\/p>\n","protected":false},"author":47,"featured_media":18144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,87],"tags":[],"class_list":["post-18141","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualite","category-tech"],"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"\u00c0 TheMerode, le Digital Trust Summit Brussels 2026 a r\u00e9uni dirigeants tech, eurod\u00e9put\u00e9s, Commission europ\u00e9enne et figures d\u2019Hollywood autour d\u2019une IA de confiance.","auteur_traducteur":"","yoast_head":"\nDigital Trust Summit Brussels 2026 : \u00e0 TheMerode, dirigeants tech, 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