{"id":1840,"date":"2024-04-04T13:00:53","date_gmt":"2024-04-04T11:00:53","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=1840"},"modified":"2024-04-04T12:25:59","modified_gmt":"2024-04-04T10:25:59","slug":"lenseigne-russe-de-hard-discount-myprice-se-repand-sur-le-marche-belge","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/lenseigne-russe-de-hard-discount-myprice-se-repand-sur-le-marche-belge\/","title":{"rendered":"L’enseigne russe de hard-discount MyPrice se r\u00e9pand sur le march\u00e9 belge"},"content":{"rendered":"

Apr\u00e8s Boom<\/strong>, la cha\u00eene de magasins discount MyPrice<\/strong>, dont l’antenne belge se trouve \u00e0 Brasschaat, ouvrira d\u00e8s la semaine prochaine son deuxi\u00e8me magasin en r\u00e9gion anversoise \u00e0 Deurne<\/strong>. L’enseigne russe y prendra la place laiss\u00e9e vide par un MyFood Market dans un b\u00e2timent o\u00f9 se trouvait pr\u00e9c\u00e9demment un Carrefour. Le magasin sera pr\u00eat \u00e0 ouvrir d\u00e8s le 12 avril, a confirm\u00e9 le g\u00e9rant \u00e0 nos coll\u00e8gues du magazine sp\u00e9cialis\u00e9 RetailDetail. Et le nouvel emplacement b\u00e9n\u00e9ficiera d\u00e8s l’ouverture de la c\u00e9l\u00e8bre formule ultra low-cost \u00absib\u00e9rienne\u00bb, avec de gros colis de sur-stock expos\u00e9s sur palettes dans le magasin. Pour l’instant, seul le papier toilette a d\u00e9j\u00e0 trouv\u00e9 place dans les rayons sommaires; mais le g\u00e9rant assure qu’il y aura \u00e9galement un beau stock de produits frais d\u00e8s l’ouverture.<\/p>\n

Ouverture imminente \u00e0 Bertrix \u00e9galement<\/h3>\n
\"\"
Dans les magasins belges, am\u00e9nagements et co\u00fbts de pr\u00e9sentation minimaux visent \u00e0 vendre au moindre prix<\/figcaption><\/figure>\n

D\u00e9j\u00e0 pr\u00e9sente depuis 2020 en Belgique \u00e0 Boussu<\/strong>, Opwijk<\/strong>, Boom<\/strong>, la cha\u00eene de magasins \u00e0 prix r\u00e9duits pilot\u00e9e par deux fr\u00e8res d’origine sib\u00e9rienne (Svetofor<\/strong><\/a>) ouvrira bient\u00f4t \u00e9galement en province de Luxembourg, \u00e0 Bertrix. <\/strong>Et une deuxi\u00e8me succursale anversoise est \u00e9galement planifi\u00e9e avant la fin de l’ann\u00e9e. Le hard-discounter veut \u00e9galement \u00e9tendre sa toile sur les march\u00e9 fran\u00e7ais et allemand.<\/p>\n

Sanctions contre la Russie en filigrane<\/h3>\n

Selon RetailDetail, la soci\u00e9t\u00e9 belge derri\u00e8re MyPrice (pr\u00e9c\u00e9demment Mere)<\/a> a \u00e9t\u00e9 fond\u00e9e en octobre 2020 par un certain Dmitrii Nesterov,<\/strong> un Russe domicili\u00e9 \u00e0 Moscou mais qui poss\u00e9derait \u00e9galement une adresse \u00e0 Anvers, selon des publications au Moniteur Belge.<\/p>\n

Pr\u00e9sente dans 10 pays europ\u00e9ens<\/strong>, la cha\u00eene semble toutefois ne pas craindre pour l’instant les sanctions europ\u00e9ennes pr\u00e9vues contre les entreprises russes. Pour contourner tout risque d’embargo, elle assure d’ailleurs s’approvisionner sur les march\u00e9s d’Europe de l’Est: la brochure pr\u00e9vue pour les nouvelles ouvertures belges ne mentionne pas de produits russes, mais liste du saumon letton, des saucisses lituaniennes et de l’huile de tournesol polonaise…<\/p>\n

(avec RetailDetail<\/strong><\/em>)<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s Boom, la cha\u00eene de magasins discount MyPrice, dont l’antenne belge se trouve \u00e0 Brasschaat, ouvrira d\u00e8s la semaine prochaine son deuxi\u00e8me magasin en r\u00e9gion anversoise \u00e0 Deurne. L’enseigne russe y prendra la place laiss\u00e9e vide par un MyFood Market dans un b\u00e2timent o\u00f9 se trouvait pr\u00e9c\u00e9demment un Carrefour. Le magasin sera pr\u00eat \u00e0 ouvrir […]<\/p>\n","protected":false},"author":15,"featured_media":1841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,30],"tags":[],"class_list":["post-1840","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualite","category-commerce"],"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"Le hard-discounter russe MyPrice poursuit sa perc\u00e9e sur le march\u00e9 belge, Apr\u00e8s Deurne (Anvers), la semaine prochaine, Bertrix devrait suivre rapidement. Et d'autres implantations sont d\u00e9j\u00e0 dans les radars russes.","auteur_traducteur":null,"yoast_head":"\nL'enseigne russe de hard-discount MyPrice se r\u00e9pand sur le march\u00e9 belge | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"Le hard-discounter russe MyPrice poursuit sa perc\u00e9e sur le march\u00e9 belge, Apr\u00e8s Deurne (Anvers), la semaine prochaine, Bertrix devrait suivre rapidement. 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