{"id":1874,"date":"2024-04-15T11:28:42","date_gmt":"2024-04-15T09:28:42","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=1874"},"modified":"2026-02-24T18:58:54","modified_gmt":"2026-02-24T17:58:54","slug":"lia-generative-permettrait-daugmenter-le-pib-belge-de-45-a-50-milliards-deuros","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/lia-generative-permettrait-daugmenter-le-pib-belge-de-45-a-50-milliards-deuros\/","title":{"rendered":"L\u2019IA g\u00e9n\u00e9rative permettrait d\u2019augmenter le PIB belge de 45 \u00e0 50 milliards d\u2019euros"},"content":{"rendered":"

L’utilisation de l’Intelligence Artificielle g\u00e9n\u00e9rative pourrait apporter une croissance \u00e9conomique significative \u00e0 la Belgique, avec une augmentation potentielle de son PIB de 45 \u00e0 50 milliards d’euros au cours de la prochaine d\u00e9cennie.<\/p>\n

Une \u00e9tude r\u00e9alis\u00e9e par Implement Consulting Group pour Google<\/a> r\u00e9v\u00e8le que pour 64 % des emplois en Belgique, soit 3,2 millions de postes, l’IA g\u00e9n\u00e9rative pourrait \u00eatre utile. De plus, 76 % des travailleurs belges estiment que l’IA g\u00e9n\u00e9rative augmentera leur productivit\u00e9 professionnelle.<\/p>\n

\u00ab Beaucoup de Belges ont d\u00e9j\u00e0 adopt\u00e9 la technologie pour en tirer profit. C\u2019est notamment d\u00fb \u00e0 sa facilit\u00e9 d’utilisation par le biais de prompts en langage normal. Mais notre main-d’\u0153uvre a besoin de plus qu’une simple mise \u00e0 niveau num\u00e9rique et il existe un besoin g\u00e9n\u00e9ralis\u00e9 de requalification. Parmi les travailleurs belges qui indiquent que l’IA changera compl\u00e8tement ou l\u00e9g\u00e8rement leur travail, 30 % s’attendent \u00e0 devoir se remettre \u00e0 niveau ou suivre un certain type de formation au cours des cinq prochaines ann\u00e9es en raison de l’IA. Cela repr\u00e9sente environ 700 000 employ\u00e9s en Belgique \u00bb, explique Thierry Geerts, Country Director Google Belgique et Luxembourg.<\/p>\n

Ecart entre les PME et les grandes entreprises <\/strong><\/h2>\n

Malgr\u00e9 les avantages \u00e9conomiques potentiels de l’IA g\u00e9n\u00e9rative, il reste un \u00e9cart entre les grandes entreprises et les petites et moyennes entreprises (PME). Les chiffres montrent que seulement 13 % des PME belges ont adopt\u00e9 l’IA en 2023, par rapport \u00e0 48 % des grandes entreprises, soulignant un besoin de progression dans ce domaine.<\/p>\n

\u00ab Alors que les PME ont \u00e9t\u00e9 plus lentes \u00e0 adopter l’IA, l’IA g\u00e9n\u00e9rative pourrait acc\u00e9l\u00e9rer ce processus. Elle ne n\u00e9cessite que peu ou pas de donn\u00e9es, ce qui permet aux PME de l’utiliser sans effort \u00bb, observe Thierry Geerts.<\/p>\n

L’IA g\u00e9n\u00e9rative devrait impacter jusqu’\u00e0 3,6 millions d’emplois en Belgique, en automatisant certaines t\u00e2ches et en am\u00e9liorant la productivit\u00e9 dans divers secteurs, notamment les services. Un sondage indique que 76 % des travailleurs belges envisagent une am\u00e9lioration de leur productivit\u00e9 gr\u00e2ce \u00e0 l’IA g\u00e9n\u00e9rative, tandis que 40 % per\u00e7oivent un impact positif plus large de l’IA sur leur travail. Il est essentiel de noter que l’IA g\u00e9n\u00e9rative exigera \u00e9galement un processus de requalification des travailleurs pour s’adapter \u00e0 ce nouveau paysage num\u00e9rique en constante \u00e9volution.<\/p>\n

Elle peut aussi aider l\u2019humain \u00e0 relever des d\u00e9fis soci\u00e9taux tels que le changement climatique. Par exemple, l’IA, coupl\u00e9e \u00e0 d’autres solutions num\u00e9riques, devrait permettre de r\u00e9duire les \u00e9missions de CO2 de la Belgique de 25 \u00e0 30 % d’ici 2050. De plus, elle offre des solutions \u00e0 l’augmentation des d\u00e9penses de sant\u00e9 et \u00e0 la p\u00e9nurie de main-d’\u0153uvre en optimisant les ressources critiques telles que l’automatisation des t\u00e2ches administratives et l’am\u00e9lioration des soins aux patients, y compris une meilleure d\u00e9tection des maladies complexes et rares.<\/p>\n

En fin de compte, l’IA g\u00e9n\u00e9rative offre une multitude d’opportunit\u00e9s pour l’innovation, la productivit\u00e9 et le d\u00e9veloppement \u00e9conomique en Belgique. Le pays peut renforcer sa comp\u00e9titivit\u00e9 en mettant en place des politiques favorables, en am\u00e9liorant les comp\u00e9tences des travailleurs et en encourageant l’innovation dans ce domaine en pleine expansion. Les autorit\u00e9s belges reconnaissent le potentiel de l’IA g\u00e9n\u00e9rative pour r\u00e9soudre des d\u00e9fis soci\u00e9taux majeurs, tels que le changement climatique et la p\u00e9nurie de main-d’\u0153uvre, tout en stimulant la croissance \u00e9conomique et la prosp\u00e9rit\u00e9 \u00e0 long terme.<\/p>\n

\u00ab\u00a0Pas de p\u00e9trole, mais des cerveaux\u00a0\u00bb <\/strong><\/h2>\n

\u00ab En Belgique, nous n\u2019avons pas de p\u00e9trole, mais nous avons des cerveaux. Notre meilleure mati\u00e8re premi\u00e8re se trouve \u00e0 1,70 m\u00e8tre du sol, dans la t\u00eate de nos talents. En partant de ce constat, nous pouvons voir l\u2019IA comme une menace directe. Ou comme une intelligence augment\u00e9e qui nous aidera \u00e0 nous d\u00e9tacher des t\u00e2ches r\u00e9p\u00e9titives pour nous concentrer sur la vraie valeur humaine ajout\u00e9e : la cr\u00e9ativit\u00e9, l\u2019analyse, l\u2019esprit critique. Selon moi, l\u2019IA peut compl\u00e8tement d\u00e9bloquer les capacit\u00e9s de nos entreprises et de nos PME dans les ann\u00e9es \u00e0 venir \u00bb, estime le Premier ministre Alexander De Croo (Open VLD).<\/p>\n","protected":false},"excerpt":{"rendered":"

L’utilisation de l’Intelligence Artificielle g\u00e9n\u00e9rative pourrait apporter une croissance \u00e9conomique significative \u00e0 la Belgique, avec une augmentation potentielle de son PIB de 45 \u00e0 50 milliards d’euros au cours de la prochaine d\u00e9cennie. Une \u00e9tude r\u00e9alis\u00e9e par Implement Consulting Group pour Google r\u00e9v\u00e8le que pour 64 % des emplois en Belgique, soit 3,2 millions de […]<\/p>\n","protected":false},"author":7,"featured_media":1875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[98],"tags":[],"class_list":{"0":"post-1874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brandvoice"},"acf":[],"_yoast_wpseo_title":"L\u2019IA g\u00e9n\u00e9rative permettrait d\u2019augmenter le PIB belge de 45 \u00e0 50 milliards d\u2019euros","_yoast_wpseo_metadesc":"L'IA g\u00e9n\u00e9rative pourrait booster l'\u00e9conomie belge, avec une hausse potentielle de 45 \u00e0 50 milliards d'euros du PIB dans les dix prochaines ann\u00e9es.","auteur_traducteur":null,"yoast_head":"\nL\u2019IA g\u00e9n\u00e9rative permettrait 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