{"id":18900,"date":"2026-08-31T09:07:20","date_gmt":"2026-08-31T07:07:20","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=18900"},"modified":"2026-08-28T12:17:04","modified_gmt":"2026-08-28T10:17:04","slug":"marc-coucke-et-alychlo-devorent-amadeus-licone-belge-des-ribs","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/marc-coucke-et-alychlo-devorent-amadeus-licone-belge-des-ribs\/","title":{"rendered":"Marc Coucke et Alychlo d\u00e9vorent Amadeus, l’ic\u00f4ne belge des ribs"},"content":{"rendered":"

Marc Coucke a faim ! Apr\u00e8s avoir aval\u00e9 la moiti\u00e9 du Glacier de la Poste du Glacier de la Poste \u00e0 Knokke en 2025, il vient en effet, via sa soci\u00e9t\u00e9 d’investissement Alychlo<\/a>, de prendre une participation majoritaire dans Amadeus<\/a>, la c\u00e9l\u00e8bre enseigne de restaurants proposant des ribs<\/em> \u00e0 volont\u00e9. La direction actuelle, incarn\u00e9e par les actionnaires Marie Thevelin et son mari Peter Dobbelaere, restera aux commandes. Objectif commun : ouvrir un \u00e9tablissement suppl\u00e9mentaire chaque ann\u00e9e.<\/strong><\/p>\n

Amadeus<\/strong> f\u00eatera ses quarante ans en 2027 et la formule n’a presque pas chang\u00e9 depuis les d\u00e9buts dans le Patershol, \u00e0 Gand : des ribs<\/em> \u00e0 volont\u00e9, la fameuse pomme de terre au four et sa sauce secr\u00e8te et un Irish coffee<\/em> pour finir, le tout sur des nappes \u00e0 carreaux blancs et rouges et dans un d\u00e9cor th\u00e9\u00e2tral tout droit sorti d\u2019une autre \u00e9poque.<\/p>\n

Il existe aujourd’hui cinq restaurants, r\u00e9partis entre Bruxelles, Anvers, Gand et Lozer (entre Gand et Courtrai). Selon Alychlo<\/strong><\/a>, chaque ann\u00e9e, pr\u00e8s de 400 000 clients s\u2019y attablent \u00ab sans chichis \u00bb<\/em>, qu’il s’agisse de familles, d’\u00e9tudiants, de grandes tabl\u00e9es ou de touristes, et ce de g\u00e9n\u00e9ration en g\u00e9n\u00e9ration. Les r\u00e9sultats financiers de 2025 montrent qu’on est plut\u00f4t \u00e0 plus de 300 000 visiteurs, pour un chiffre d’affaires de 10 millions d’euros.<\/p>\n

Marie Thevelin<\/strong><\/a> et son mari Peter Dobbelaere<\/strong><\/a> sont arriv\u00e9s \u00e0 la t\u00eate du groupe fin 2023, \u00e0 la faveur d’une op\u00e9ration immobili\u00e8re, et n’ont pas cherch\u00e9 \u00e0 s’\u00e9tendre dans un premier temps. Ils ont d’abord r\u00e9nov\u00e9 toutes les cuisines sur un mod\u00e8le identique et un manuel op\u00e9rationnel de plus de cent pages a \u00e9t\u00e9 d\u00e9ploy\u00e9 dans l\u2019ensemble du r\u00e9seau. Des contr\u00f4les de qualit\u00e9 et de s\u00e9curit\u00e9 alimentaire sont d\u00e9sormais suivis chaque jour, par voie num\u00e9rique. Apr\u00e8s avoir \u00e9t\u00e9 confront\u00e9 \u00e0 des probl\u00e8mes d’hygi\u00e8ne r\u00e9currents et \u00e0 des fermetures forc\u00e9es d’\u00e9tablissements il y a pr\u00e8s de dix ans, Amadeus fait aujourd\u2019hui figure de tr\u00e8s bon \u00e9l\u00e8ve du secteur, pointe d’ailleurs Alychlo.<\/p>\n

Avec l’arriv\u00e9e de Marc Coucke<\/strong><\/a> comme actionnaire majoritaire, place maintenant \u00e0 l’expansion. Une sixi\u00e8me adresse<\/strong> verra d\u00e9j\u00e0 le jour cet automne, dans le c\u0153ur historique de Bruges. L’objectif est ensuite d\u2019en ouvrir une par an en moyenne, partout en Belgique.<\/p>\n

Alychlo et la direction actuelle, qui restera en place et assurera la gestion quotidienne, le promettent : \u00ab les ribs, l\u2019ambiance, l\u2019accueil et un rapport qualit\u00e9-prix imbattable font l\u2019ADN d\u2019Amadeus et resteront intacts \u00bb<\/em>. Et chaque nouvelle adresse reprendra la formule telle quelle, avec des \u00e9quipes recrut\u00e9es localement.<\/p>\n

\u00ab Tout le monde, dans ce pays, est d\u00e9j\u00e0 all\u00e9 chez Amadeus. Une marque pareille, \u00e7a ne se construit pas : \u00e7a se gagne en quarante ans. Marie et Peter ont fait ce que peu de gens r\u00e9ussissent : ils ont tout professionnalis\u00e9 en coulisses sans que la maison y perde son \u00e2me. La qualit\u00e9 et le service n\u2019ont jamais \u00e9t\u00e9 aussi bons, et cela se voit dans l\u2019enthousiasme des clients \u00bb<\/em>, a soulign\u00e9 Marc Coucke. Sans oublier que l’entreprise est financi\u00e8rement saine \u00e0 pr\u00e9sent et a d\u00e8s lors les reins assez solides pour grandir seule.<\/p>\n

\u00ab Avec Marc Coucke, l\u2019un des entrepreneurs les plus performants du pays, et Alychlo \u00e0 nos c\u00f4t\u00e9s, Amadeus aborde ses quarante ans dans les meilleures conditions pour continuer \u00e0 grandir. C\u2019est pour moi tout le sens d\u2019un entrepreneuriat r\u00e9fl\u00e9chi et durable : savoir s\u2019entourer du meilleur partenaire possible \u00bb<\/em>, abonde Marie Thevelin.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marc Coucke a faim ! Apr\u00e8s avoir aval\u00e9 la moiti\u00e9 du Glacier de la Poste du Glacier de la Poste \u00e0 Knokke en 2025, il vient en effet, via sa soci\u00e9t\u00e9 d’investissement Alychlo, de prendre une participation majoritaire dans Amadeus, la c\u00e9l\u00e8bre enseigne de restaurants proposant des ribs \u00e0 volont\u00e9. La direction actuelle, incarn\u00e9e par […]<\/p>\n","protected":false},"author":37,"featured_media":18942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,75],"tags":[],"class_list":["post-18900","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualite","category-entreprise"],"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"Marc Coucke et Alychlo prennent une participation majoritaire dans Amadeus. 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