{"id":19028,"date":"2026-09-07T08:52:54","date_gmt":"2026-09-07T06:52:54","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=19028"},"modified":"2026-09-01T11:59:07","modified_gmt":"2026-09-01T09:59:07","slug":"le-biscoff-pousse-lotus-vers-des-sommets","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/le-biscoff-pousse-lotus-vers-des-sommets\/","title":{"rendered":"Le Biscoff pousse Lotus vers des sommets"},"content":{"rendered":"

<\/p>\n

13 140 euros pour une action Lotus Bakeries<\/a> ! Cela fait beaucoup, beaucoup de speculoos\u2026 enfin de Biscoff<\/strong><\/a>, puisque c\u2019est d\u00e9sormais l\u2019appellation officielle du c\u00e9l\u00e8bre biscuit du c\u00f4t\u00e9 de l\u2019entreprise belge. Les 25 et 26 ao\u00fbt derniers, son cours de Bourse a atteint ce sommet, ce qui l\u2019a un temps fait entrer dans le top 10 des actions les plus ch\u00e8res au monde<\/strong>. Pourtant, hors de question pour le CEO de scinder cette action afin de partager le g\u00e2teau avec plus d\u2019investisseurs.<\/strong><\/p>\n

D\u00e8s le lundi 24 ao\u00fbt, comme pour marquer la rentr\u00e9e des classes dans une partie du pays, le cours de Lotus Bakeries<\/strong><\/a> a d\u00e9pass\u00e9 pour la premi\u00e8re fois le seuil des 13 000 euros, avant de continuer \u00e0 l\u00e9g\u00e8rement grimper les deux jours suivants, pour ensuite quelque peu redescendre depuis lors.<\/p>\n

Mais comment expliquer cette courbe ascendante ? Par des r\u00e9sultats financiers extr\u00eamement solides<\/strong><\/a>, avec un chiffre d\u2019affaires de 749,1 millions d\u2019euros au premier semestre<\/strong> (+14 % par rapport aux six premiers mois de 2025). Le r\u00e9sultat net a atteint 98,08 millions d\u2019euros, en progression de 23,5 %.<\/p>\n

Et les investisseurs ne s\u2019y trompent pas. D\u00e8s la fin juillet, dans l\u2019attente de la publication de ces r\u00e9sultats, fix\u00e9e au 7 ao\u00fbt, le cours boursier progressait d\u00e9j\u00e0. Il a commenc\u00e9 ensuite \u00e0 grimper en fl\u00e8che la semaine pr\u00e9c\u00e9dant cette communication au march\u00e9, pour poursuivre sur cette voie ensuite. De 10 680 euros le 23 juillet, on a donc atteint puis d\u00e9pass\u00e9 les 13 000 euros un mois plus tard !<\/p>\n

\"Lotus
\u00a9 Lotus Bakeries<\/figcaption><\/figure>\n

Il faut dire que les ventes des produits de la gamme Biscoff<\/strong> sont excellentes, particuli\u00e8rement \u00e0 l\u2019\u00e9tranger, alors que l\u2019entreprise esp\u00e8re en faire la troisi\u00e8me plus grande marque de biscuits au monde. La plus forte hausse de revenus a ainsi eu lieu en Europe, mais la progression des ventes est toutefois plus soutenue aux \u00c9tats-Unis, tant pour les biscuits que pour les p\u00e2tes \u00e0 tartiner. La marque gagne aussi en popularit\u00e9 au Japon gr\u00e2ce \u00e0 la tendance virale du \u00ab cheesecake japonais \u00bb<\/em> sur les r\u00e9seaux sociaux, qui consiste \u00e0 associer du yaourt grec \u00e0 des speculoos pour cr\u00e9er un dessert inspir\u00e9 du cheesecake<\/em> \u00e0 la japonaise.<\/p>\n

Cette tendance a contribu\u00e9 \u00e0 une hausse de la demande pour les biscuits et s\u2019est r\u00e9pandue sur un large \u00e9ventail de march\u00e9s, relevait Lotus dans ses r\u00e9sultats semestriels. \u00ab Elle doit \u00eatre consid\u00e9r\u00e9e comme un acc\u00e9l\u00e9rateur suppl\u00e9mentaire de la notori\u00e9t\u00e9 de la marque plut\u00f4t que comme un moteur structurel de croissance \u00bb<\/em>, nuan\u00e7ait-elle cependant.<\/p>\n

Pour poursuivre le d\u00e9veloppement de la marque Biscoff, notamment en Am\u00e9rique latine, Lotus va investir 500 millions d\u2019euros, voire plus encore, dans trois sites de production<\/strong><\/a>, dont celui de Lembeke, en Flandre orientale. Cela repr\u00e9sente le plus grand plan d\u2019investissement de l\u2019histoire du groupe.<\/p>\n

En arrivant \u00e0 un tel niveau, le cours de l\u2019action Lotus Bakeries<\/strong>, aussi connue pour ses gaufres, madeleines ou frangipanes et pour les marques Dinosaurus, BEAR, TREK ou n\u0101kd.<\/strong>, est devenu pratiquement inaccessible pour l\u2019investisseur lambda. Selon les journaux De Tijd<\/em><\/a> et L\u2019Echo<\/em><\/a>, qui relaient des donn\u00e9es de l\u2019agence de presse Bloomberg, en d\u00e9passant le cap des 13 000 euros, l\u2019action avait m\u00eame int\u00e9gr\u00e9 le top 10 des actions les plus ch\u00e8res au monde<\/strong>.<\/p>\n

\"Jan
Jan Boone \u00a9 Lotus Bakeries<\/figcaption><\/figure>\n

Pas question pour autant de scinder l\u2019action Lotus Bakeries<\/strong> afin de la rendre plus facilement n\u00e9gociable, a pr\u00e9venu Jan Boone<\/strong><\/a>, le CEO et actionnaire familial de Lotus Bakeries. Pour lui, ce cours \u00e9lev\u00e9 symbolise le succ\u00e8s de l\u2019entreprise ces derni\u00e8res ann\u00e9es et envoie un signal de r\u00e9ussite qui compte davantage qu\u2019une accessibilit\u00e9 du titre, selon ses explications donn\u00e9es \u00e0 De Tijd<\/em> et \u00e0 L\u2019Echo<\/em>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

13 140 euros pour une action Lotus Bakeries ! Cela fait beaucoup, beaucoup de speculoos\u2026 enfin de Biscoff, puisque c\u2019est d\u00e9sormais l\u2019appellation officielle du c\u00e9l\u00e8bre biscuit du c\u00f4t\u00e9 de l\u2019entreprise belge. Les 25 et 26 ao\u00fbt derniers, son cours de Bourse a atteint ce sommet, ce qui l\u2019a un temps fait entrer dans le top 10 […]<\/p>\n","protected":false},"author":37,"featured_media":19033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"image_verticale":0,"gif":0,"url_video":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-19028","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualite"],"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"L\u2019action Lotus Bakeries a franchi les 13 000 euros gr\u00e2ce aux performances de Biscoff. 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