{"id":19167,"date":"2026-09-27T18:48:47","date_gmt":"2026-09-27T16:48:47","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=19167"},"modified":"2026-09-25T18:55:57","modified_gmt":"2026-09-25T16:55:57","slug":"cosmeticorexie-le-nouveau-visage-controverse-de-lindustrie-de-la-beaute","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/cosmeticorexie-le-nouveau-visage-controverse-de-lindustrie-de-la-beaute\/","title":{"rendered":"Cosm\u00e9ticorexie : le nouveau visage controvers\u00e9 de l\u2019industrie de la beaut\u00e9"},"content":{"rendered":"

L\u2019industrie mondiale de la beaut\u00e9 conna\u00eet une croissance paradoxale. Alors que les soins de la peau sont de plus en plus associ\u00e9s \u00e0 la science et au bien-\u00eatre, un ph\u00e9nom\u00e8ne parall\u00e8le inqui\u00e8te : la \u00ab cosm\u00e9ticorexie \u00bb<\/strong><\/a>. Une obsession des soins de beaut\u00e9 qui gagne d\u00e9sormais les enfants et les jeunes adolescents<\/strong>, et soul\u00e8ve des interrogations sur la sant\u00e9, la construction de l\u2019identit\u00e9 et la r\u00e9glementation.<\/strong><\/p>\n

La cosm\u00e9ticorexie<\/strong> \u2014 contraction des termes \u00ab cosm\u00e9tique \u00bb et \u00ab anorexie \u00bb (ou, plus largement, une forme d\u2019obsession ou de d\u00e9pendance) \u2014 d\u00e9signe une qu\u00eate renforc\u00e9e par des influences culturelles visant \u00e0 atteindre une peau dite \u00ab parfaite \u00bb. Cette fixation se traduit par une utilisation excessive, parfois compulsive, de produits et de soins pour la peau<\/strong>, souvent sans tenir compte de l\u2019\u00e2ge ou du type de peau.<\/p>\n

\"\"
Selon la professeure Laura Vandenbosch (KU Leuven), l\u2019attention \u00e9tait autrefois port\u00e9e sur le corps, mais les selfies<\/em> et les gros plans l\u2019ont d\u00e9plac\u00e9e vers le visage. \u00a9 Shutterstock<\/figcaption><\/figure>\n

Selon la professeure Laura Vandenbosch<\/strong><\/a> (KU Leuven), cette \u00e9volution s\u2019inscrit dans une longue histoire de normes de beaut\u00e9 assimil\u00e9es d\u00e8s le plus jeune \u00e2ge : \u00ab D\u00e8s l\u2019\u00e2ge de cinq ou six ans, les enfants sont d\u00e9j\u00e0 capables d\u2019identifier ce qui est consid\u00e9r\u00e9 comme beau par la soci\u00e9t\u00e9, m\u00eame s\u2019ils ne l\u2019expriment pas encore de cette mani\u00e8re. En grandissant \u2014 vers sept ans, lorsqu\u2019ils d\u00e9veloppent une pens\u00e9e plus abstraite \u2014, ils commencent \u00e9galement \u00e0 comprendre s\u2019ils correspondent ou non \u00e0 ces id\u00e9aux. Les gar\u00e7ons, par exemple, commencent \u00e0 valoriser davantage la musculature, tandis que les filles apprennent que la minceur est per\u00e7ue comme un id\u00e9al. \u00bb<\/em><\/p>\n

Cette int\u00e9riorisation pr\u00e9coce cr\u00e9e un terrain propice \u00e0 l\u2019apparition, plus tard, de comportements plus extr\u00eames. Ce ph\u00e9nom\u00e8ne, parfois \u00e9galement d\u00e9sign\u00e9 sous le terme de \u00ab dermorexie \u00bb<\/strong> \u2014 d\u00e9riv\u00e9 des mots grecs derma<\/em> (\u00ab peau \u00bb) et orexis<\/em> (\u00ab d\u00e9sir \u00bb ou \u00ab app\u00e9tit \u00bb) \u2014 s\u2019inscrit dans une tendance plus large de m\u00e9dicalisation de l\u2019esth\u00e9tique. \u00c0 l\u2019image de l\u2019alimentation ou du fitness<\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019industrie mondiale de la beaut\u00e9 conna\u00eet une croissance paradoxale. Alors que les soins de la peau sont de plus en plus associ\u00e9s \u00e0 la science et au bien-\u00eatre, un ph\u00e9nom\u00e8ne parall\u00e8le inqui\u00e8te : la \u00ab cosm\u00e9ticorexie \u00bb. Une obsession des soins de beaut\u00e9 qui gagne d\u00e9sormais les enfants et les jeunes adolescents, et soul\u00e8ve des […]<\/p>\n","protected":false},"author":12,"featured_media":19169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"image_verticale":0,"gif":0,"url_video":"","footnotes":""},"categories":[20,27],"tags":[],"class_list":["post-19167","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sante","category-societe"],"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"R\u00e9seaux sociaux, Sephora Kids et soins anti-\u00e2ge : la cosm\u00e9ticorexie gagne les enfants et interroge dermatologues, chercheurs et r\u00e9gulateurs.","auteur_traducteur":"","yoast_head":"\nCosm\u00e9ticorexie : le nouveau visage controvers\u00e9 de l\u2019industrie de la beaut\u00e9 | Forbes Belgique<\/title>\n<meta name=\"description\" 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