{"id":19426,"date":"2026-09-12T06:10:29","date_gmt":"2026-09-12T04:10:29","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=19426"},"modified":"2026-09-11T15:20:02","modified_gmt":"2026-09-11T13:20:02","slug":"fernando-alonso-devient-ambassadeur-mondial-de-sha","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/fernando-alonso-devient-ambassadeur-mondial-de-sha\/","title":{"rendered":"Fernando Alonso devient ambassadeur mondial de SHA"},"content":{"rendered":"

Le double champion du monde de Formule 1 Fernando Alonso<\/strong><\/a> a \u00e9t\u00e9 nomm\u00e9 ambassadeur mondial de SHA<\/strong><\/a>, groupe espagnol sp\u00e9cialis\u00e9 dans la long\u00e9vit\u00e9 m\u00e9dicale<\/strong> et l’optimisation de la sant\u00e9. L’accord a \u00e9t\u00e9 officialis\u00e9 le 10 septembre \u00e0 Madrid. Les modalit\u00e9s financi\u00e8res du partenariat n’ont pas \u00e9t\u00e9 communiqu\u00e9es.<\/strong><\/p>\n

SHA<\/strong> entend renforcer son positionnement sur le march\u00e9 de la long\u00e9vit\u00e9 et du bien-\u00eatre haut de gamme en s’associant au pilote espagnol. L’entreprise se pr\u00e9sente comme un leader mondial de la long\u00e9vit\u00e9 int\u00e9grative<\/strong> et articule son offre autour de la m\u00e9decine pr\u00e9ventive, des diagnostics avanc\u00e9s, de la nutrition anti-inflammatoire, des th\u00e9rapies naturelles et de la long\u00e9vit\u00e9. Le choix d’Alonso vise, selon le groupe, \u00e0 illustrer le lien entre performance sportive et gestion de la sant\u00e9 sur la dur\u00e9e.<\/p>\n

Un palmar\u00e8s mis en avant<\/h2>\n

Le communiqu\u00e9 appuie la nomination sur la long\u00e9vit\u00e9 sportive du pilote. Alonso<\/strong> compte deux titres de champion du monde de Formule 1, 32 victoires en Grand Prix, 106 podiums, 22 pole positions<\/strong> et plus de 2 300 points inscrits sur 438 Grands Prix disput\u00e9s. SHA insiste sur une carri\u00e8re maintenue au plus haut niveau pendant plus de deux d\u00e9cennies, alors que le pilote reste comp\u00e9titif au-del\u00e0 de 40 ans.<\/p>\n

\"\"
\u00a9 SHA<\/figcaption><\/figure>\n

Le groupe cite \u00e9galement une analyse publi\u00e9e en 2020<\/strong><\/a>, men\u00e9e conjointement par la Formule 1 et AWS \u00e0 partir des performances en qualifications depuis 1983. Fond\u00e9e sur le machine learning<\/em>, elle pla\u00e7ait Alonso au cinqui\u00e8me rang des pilotes les plus rapides de l’histoire de la discipline, en cherchant \u00e0 neutraliser l’effet des monoplaces et des \u00e9quipes pour isoler la vitesse propre des pilotes.<\/p>\n

Une marque qui vise les sportifs d’\u00e9lite<\/h2>\n

Pour SHA<\/strong>, l’op\u00e9ration sert un objectif de notori\u00e9t\u00e9 aupr\u00e8s des athl\u00e8tes de haut niveau et des personnes en qu\u00eate de performance. \u00ab Nous avons choisi Fernando Alonso parce que peu de personnes illustrent aussi clairement que lui le lien entre long\u00e9vit\u00e9 et performance \u00bb<\/em>, d\u00e9clare Alejandro Bataller<\/strong>, Managing Partner<\/em> de SHA et d’AB Living Group<\/strong><\/a>. Il rattache la carri\u00e8re du pilote \u00e0 la discipline, \u00e0 la r\u00e9cup\u00e9ration et \u00e0 un investissement continu dans la sant\u00e9, des notions que la marque place au centre de son discours commercial.<\/p>\n

\"\"
\u00a9 SHA<\/figcaption><\/figure>\n

\u00ab La performance commence par la sant\u00e9 \u00bb<\/h2>\n

Fernando Alonso<\/strong> relie de son c\u00f4t\u00e9 cette collaboration \u00e0 sa propre approche du m\u00e9tier. \u00ab Pour concourir au plus haut niveau aussi longtemps, j’ai appris que la performance commence par la sant\u00e9 \u00bb<\/em>, indique le pilote. \u00ab Il ne s’agit pas seulement de ce qui se passe sur la piste, mais aussi de la mani\u00e8re dont on se pr\u00e9pare, dont on r\u00e9cup\u00e8re et dont on prend soin de soi chaque jour. \u00bb<\/em><\/p>\n

SHA<\/strong> a \u00e9t\u00e9 fond\u00e9e il y a pr\u00e8s de vingt ans et revendique une m\u00e9thode propri\u00e9taire, la SHA Method\u00ae<\/strong><\/a>, qui associe science m\u00e9dicale, sant\u00e9 holistique et adaptation du mode de vie. L’entreprise n’a pas pr\u00e9cis\u00e9 la dur\u00e9e du contrat ni le d\u00e9tail des missions confi\u00e9es \u00e0 son nouvel ambassadeur.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le double champion du monde de Formule 1 Fernando Alonso a \u00e9t\u00e9 nomm\u00e9 ambassadeur mondial de SHA, groupe espagnol sp\u00e9cialis\u00e9 dans la long\u00e9vit\u00e9 m\u00e9dicale et l’optimisation de la sant\u00e9. L’accord a \u00e9t\u00e9 officialis\u00e9 le 10 septembre \u00e0 Madrid. Les modalit\u00e9s financi\u00e8res du partenariat n’ont pas \u00e9t\u00e9 communiqu\u00e9es. SHA entend renforcer son positionnement sur le march\u00e9 […]<\/p>\n","protected":false},"author":5,"featured_media":19428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"image_verticale":0,"gif":0,"url_video":"","footnotes":""},"categories":[1,20],"tags":[],"class_list":["post-19426","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualite","category-sante"],"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"Fernando Alonso devient ambassadeur mondial de SHA. Le double champion du monde de F1 incarnera la strat\u00e9gie du groupe autour de la long\u00e9vit\u00e9 et de la performance.","auteur_traducteur":"","yoast_head":"\nFernando Alonso devient ambassadeur mondial de SHA | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"Fernando Alonso devient ambassadeur mondial de SHA. 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