{"id":19978,"date":"2026-10-12T08:59:44","date_gmt":"2026-10-12T06:59:44","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=19978"},"modified":"2026-10-02T12:06:09","modified_gmt":"2026-10-02T10:06:09","slug":"delvaux-va-prendre-un-petit-accent-russe","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/delvaux-va-prendre-un-petit-accent-russe\/","title":{"rendered":"Delvaux va prendre un petit accent russe"},"content":{"rendered":"

Depuis 2021, la marque de luxe belge Delvaux<\/strong><\/a> avait d\u00e9j\u00e0 un l\u00e9ger accent suisse avec son rachat par le groupe de luxe Richemont<\/strong><\/a>. D’ici quelques semaines, ce m\u00e9lange sera plus international encore avec l’arriv\u00e9e, \u00e0 partir du 1er<\/sup> d\u00e9cembre, de Yanina Novitskaya comme CEO<\/em><\/strong> de l’entreprise bas\u00e9e \u00e0 Bruxelles. Sa mission : stimuler l\u2019attrait des produits de la marque ainsi que sa croissance internationale.<\/strong><\/p>\n

En tant que CEO<\/em> de Delvaux, elle sera plac\u00e9e sous la responsabilit\u00e9 de Philippe Fortunato, le directeur g\u00e9n\u00e9ral des Maisons de mode et d\u2019accessoires au sein du groupe Richemont. Richemont qui ne donne pas plus d’explications sur les raisons de son arriv\u00e9e \u00e0 la t\u00eate de la marque de maroquinerie belge.<\/p>\n

Yanina Novitskaya<\/strong>, qui succ\u00e9dera \u00e0 Jean-Marc Loubier, a d\u00e9velopp\u00e9 son expertise dans le secteur du luxe durant pr\u00e8s de deux d\u00e9cennies. Dipl\u00f4m\u00e9e de l’Universit\u00e9 d’\u00c9tat de design et technologie de Moscou, elle est ainsi rest\u00e9e durant 19 ans chez Cartier<\/a><\/strong> (qui fait aussi partie du groupe Richemont), o\u00f9 elle a occup\u00e9 le poste de directrice g\u00e9n\u00e9rale pour l\u2019Asie du Sud-Est et l\u2019Oc\u00e9anie.<\/p>\n

\u00ab Je suis vraiment ravie d\u2019assumer les fonctions de directrice g\u00e9n\u00e9rale chez Delvaux, une maison dot\u00e9e d\u2019un h\u00e9ritage remarquable, d\u2019un savoir-faire unique et d\u2019une identit\u00e9 cr\u00e9ative singuli\u00e8re \u00bb<\/em>, a-t-elle comment\u00e9.<\/p>\n

Du c\u00f4t\u00e9 de Richemont, on pointe cette \u00ab solide connaissance \u00bb<\/em> du secteur du luxe dont dispose Yanina Novitskaya et qui devra jouer \u00ab un r\u00f4le d\u00e9terminant pour mener Delvaux vers un nouveau chapitre \u00bb<\/em>. L’objectif, comme l’explique Philippe Fortunato, sera de renforcer encore davantage le positionnement distinctif de la marque belge<\/strong> et de continuer \u00e0 stimuler l\u2019attrait de ses produits ainsi que sa croissance internationale<\/strong>.<\/p>\n

Delvaux a \u00e9t\u00e9 fond\u00e9e \u00e0 Bruxelles en 1829<\/strong> et est la plus ancienne maison de maroquinerie de luxe au monde. Son savoir-faire artisanal se transmet depuis pr\u00e8s de deux si\u00e8cles dans ses ateliers, aujourd\u2019hui \u00e9tablis notamment \u00e0 l\u2019Arsenal \u00e0 Bruxelles.<\/p>\n

L’enseigne compte plus de 50 boutiques \u00e0 travers le monde<\/strong>, dont Bruxelles, Paris, Londres, New York, Milan, Tokyo, S\u00e9oul ou P\u00e9kin.<\/p>\n

Delvaux est cependant confront\u00e9e \u00e0 un ralentissement mondial de la maroquinerie de luxe<\/strong>. La maison bruxelloise, tout comme d’autres, n’\u00e9chappe pas aux difficult\u00e9s actuelles, particuli\u00e8rement sur les march\u00e9s asiatiques, o\u00f9 elle est fort expos\u00e9e.<\/p>\n

\u00c0 cela s’ajoutent des pertes financi\u00e8res<\/strong> qui s’accumulent depuis l’arriv\u00e9e de Richemont en 2021, \u00e0 l’exception d’un seul exercice fiscal (2022-2023). La situation est telle que le groupe suisse a converti en avril dernier 100,6 millions d’euros de dettes de Delvaux en capital afin de renforcer son bilan<\/strong>. Avant cela, il avait d\u00e9j\u00e0 accord\u00e9 un pr\u00eat de 90 millions d’euros en 2022<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Depuis 2021, la marque de luxe belge Delvaux avait d\u00e9j\u00e0 un l\u00e9ger accent suisse avec son rachat par le groupe de luxe Richemont. D’ici quelques semaines, ce m\u00e9lange sera plus international encore avec l’arriv\u00e9e, \u00e0 partir du 1er d\u00e9cembre, de Yanina Novitskaya comme CEO de l’entreprise bas\u00e9e \u00e0 Bruxelles. Sa mission : stimuler l\u2019attrait des […]<\/p>\n","protected":false},"author":37,"featured_media":19980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"image_verticale":0,"gif":0,"url_video":"","footnotes":""},"categories":[15,60,18],"tags":[],"class_list":["post-19978","post","type-post","status-publish","format-standard","has-post-thumbnail","category-leadership","category-lifestyle","category-luxe"],"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"Yanina Novitskaya prendra la direction de la marque de luxe Delvaux \u00e0 partir du 1er d\u00e9cembre 2026, qu'elle devra faire croitre \u00e0 l'\u00e9tranger.","auteur_traducteur":"","yoast_head":"\nDelvaux va prendre un petit accent russe | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"Yanina Novitskaya prendra la direction de la marque de luxe Delvaux \u00e0 partir du 1er d\u00e9cembre 2026, 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