{"id":20004,"date":"2026-10-26T08:54:03","date_gmt":"2026-10-26T07:54:03","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=20004"},"modified":"2026-10-15T14:23:19","modified_gmt":"2026-10-15T12:23:19","slug":"de-lintention-a-laction-la-mission-de-sociisgroup","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/de-lintention-a-laction-la-mission-de-sociisgroup\/","title":{"rendered":"De l\u2019intention \u00e0 l\u2019action : la mission de SociisGroup"},"content":{"rendered":"<p><strong><em>\u00ab Nous savons ce que nous devons faire, mais nous n\u2019agissons pas en cons\u00e9quence. \u00bb<\/em> Pour <strong>Jeremie Landweer<\/strong>, fondateur et CEO de <a href=\"https:\/\/www.sociisgroup.com\/\" target=\"_blank\" rel=\"noopener\"><strong>SociisGroup<\/strong><\/a>, c\u2019est l\u2019un des principaux d\u00e9fis de la <strong>transition vers la durabilit\u00e9<\/strong>. Non pas le manque de solutions, de technologies ou de capitaux, mais le foss\u00e9 entre ce que les gens savent, ce qu\u2019ils jugent important et leur comportement r\u00e9el.<\/strong><\/p>\n<p>C\u2019est \u00e0 partir de ce constat que Landweer d\u00e9veloppe SociisGroup, un <strong>institut du comportement<\/strong> international et ind\u00e9pendant, \u00e0 la crois\u00e9e de la durabilit\u00e9, de l\u2019<em>hospitality<\/em> et du comportement humain. Son objectif : acc\u00e9l\u00e9rer la transition vers une soci\u00e9t\u00e9 plus durable en influen\u00e7ant les comportements. L\u2019organisation entend <strong>inciter un milliard de personnes \u00e0 adopter des comportements plus durables<\/strong>.<\/p>\n<h2>Le comportement comme levier<\/h2>\n<p>Le mod\u00e8le repose sur un raisonnement \u00e9conomique simple. Une personne peut modifier une d\u00e9cision. Un milliard de personnes peuvent faire \u00e9voluer la demande. Et lorsque la demande change, les entreprises, l\u2019innovation et les capitaux suivent.<\/p>\n<p>Pour encourager ce changement, SociisGroup mise largement sur la culture. Selon Landweer, celle-ci \u00e9volue plus vite que la gouvernance et la r\u00e9glementation. Gr\u00e2ce \u00e0 des exp\u00e9riences d\u2019<em>hospitality<\/em>, des <em>communities<\/em> soigneusement constitu\u00e9es, des \u00e9v\u00e9nements et des collaborations autour du cin\u00e9ma, de la musique et de l\u2019art, SociisGroup entend <strong>influencer positivement les comportements \u00e0 grande \u00e9chelle<\/strong>. <em>\u00ab La culture diffuse les id\u00e9es et les comportements dans la soci\u00e9t\u00e9. \u00bb<\/em><\/p>\n<figure id=\"attachment_17239-2\" class=\"wp-caption alignnone\" style=\"width: 1600px;\" aria-describedby=\"caption-attachment-17239-2\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17239\" src=\"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/10\/sociisgroup-corinthia-325-july-2026.jpg\" alt=\"\" width=\"1600\" height=\"1067\" \/><figcaption id=\"caption-attachment-17239-2\" class=\"wp-caption-text\">\u00a9 SociisGroup20<\/figcaption><\/figure>\n<p>Parall\u00e8lement, SociisGroup d\u00e9veloppe une <strong>interface comportementale pilot\u00e9e par l\u2019IA<\/strong>, destin\u00e9e \u00e0 aider chacun \u00e0 identifier et \u00e0 combler le foss\u00e9 entre ses intentions et ses actes. L\u2019objectif final est un <em>changement d\u2019\u00e9tat d\u2019esprit<\/em> : encourager les personnes \u00e0 choisir l\u2019option la plus durable adapt\u00e9e \u00e0 leur situation et \u00e0 leurs valeurs.<\/p>\n<h2>De l\u2019ambition aux preuves<\/h2>\n<p>La strat\u00e9gie est ambitieuse, mais l\u2019entreprise se trouve encore en phase de lancement. L\u2019<strong>interface d\u2019IA<\/strong> est en plein d\u00e9veloppement et l\u2019\u00e9quipe garde pour l\u2019instant son <em>business model<\/em> et ses KPI en grande partie confidentiels, affirmant jouer un r\u00f4le de pionnier dans ce domaine.<\/p>\n<p>La prochaine \u00e9tape sera donc cruciale : prouver que le <strong>changement de comportement<\/strong> s\u2019inscrit dans la dur\u00e9e. Landweer en tire une le\u00e7on entrepreneuriale essentielle. <em>\u00ab Sans preuve, l\u2019ambition ne vaut pas grand-chose. \u00bb<\/em><\/p>\n<p>Son propre r\u00f4le de fondateur a, lui aussi, \u00e9volu\u00e9. Il ne veut pas \u00eatre celui qui d\u00e9tient toutes les r\u00e9ponses, mais veiller au cap et confier des responsabilit\u00e9s \u00e0 des personnes plus expertes. <em>\u00ab Le fondateur peut incarner une conviction, mais la mission doit le d\u00e9passer. Si SociisGroup reste d\u00e9pendant de moi, alors nous n\u2019aurons pas b\u00e2ti un institut. \u00bb<\/em><\/p>\n<p>Il r\u00e9sume lui-m\u00eame le c\u0153ur de cette mission : <em>\u00ab SociisGroup sert l\u2019humanit\u00e9 en changeant la mani\u00e8re dont le monde se comporte. \u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab Nous savons ce que nous devons faire, mais nous n\u2019agissons pas en cons\u00e9quence. \u00bb Pour Jeremie Landweer, fondateur et CEO de SociisGroup, c\u2019est l\u2019un des principaux d\u00e9fis de la transition vers la durabilit\u00e9 : non pas le manque de solutions, de technologies ou de capitaux, mais le foss\u00e9 entre ce que les gens savent, ce qu\u2019ils jugent important et leur comportement r\u00e9el.<\/p>\n","protected":false},"author":70,"featured_media":20353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"image_verticale":0,"gif":0,"url_video":"","footnotes":""},"categories":[1,19,15],"tags":[],"class_list":["post-20004","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualite","category-entrepreneurs","category-leadership"],"acf":[],"_yoast_wpseo_title":"De l\u2019intention \u00e0 l\u2019action : la mission de SociisGroup | Forbes Belgique","_yoast_wpseo_metadesc":"Fond\u00e9 par Jeremie Landweer, SociisGroup veut acc\u00e9l\u00e9rer la transition vers la durabilit\u00e9 en faisant \u00e9voluer les comportements humains, avec la culture et la technologie comme leviers.","auteur_traducteur":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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