{"id":3899,"date":"2024-07-18T07:00:10","date_gmt":"2024-07-18T05:00:10","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=3899"},"modified":"2024-07-24T10:24:28","modified_gmt":"2024-07-24T08:24:28","slug":"entrepreneurs-brussels-beer-marche-biere-belge","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/entrepreneurs-brussels-beer-marche-biere-belge\/","title":{"rendered":"\u00ab La Belgique n’est pas un mus\u00e9e de bi\u00e8re poussi\u00e9reux \u00bb"},"content":{"rendered":"

Bien plus qu’une brasserie, Brussels Beer Project se veut une vision alternative de la Belgique, loin de l’image d’un mus\u00e9e de bi\u00e8re poussi\u00e9reux. Malgr\u00e9 sa d\u00e9cision de cesser d’exporter hors Europe, la jeune entreprise continue \u00e0 avoir le vent en\u00a0poupe.\u00a0<\/strong><\/u><\/u><\/p>\n

En 2013, S\u00e9bastien Morvan quitte sa Bretagne natale pour lancer Brussels Beer Project<\/a> avec son ami Olivier de Brauwere, rencontr\u00e9 lors d’un \u00e9change universitaire au Canada. Inspir\u00e9s par la culture de la bi\u00e8re internationale, les deux amis d\u00e9cident de \u00ab\u00a0rafra\u00eechir la sc\u00e8ne brassicole belge\u00a0\u00bb en y int\u00e9grant de nouveaux go\u00fbts et de nouvelles m\u00e9thodes \u00e9cologiques.\u00a0<\/u><\/u><\/p>\n

\"\u00a9
\u00a9 Brussels Beer Project<\/figcaption><\/figure>\n

Le respect de l’environnement et un impact positif sur la plan\u00e8te sont au c\u0153ur de la philosophie de Brussels Beer Project. \u00ab\u00a0Nous accordons beaucoup d\u2019importance \u00e0 l’environnement et \u00e0 l’impact en g\u00e9n\u00e9ral \u00bb, souligne S\u00e9bastien. Certifi\u00e9 B Corp<\/a> depuis 2022, Brussels Beer Project s’engage \u00e0 respecter des normes rigoureuses en mati\u00e8re de performance sociale et environnementale, de transparence et de responsabilit\u00e9 l\u00e9gale. \u00ab\u00a0Nous parlons de People and Planet, c’est-\u00e0-dire des gens et de la plan\u00e8te\u00a0\u00bb.<\/u><\/u><\/p>\n

Une bi\u00e8re brass\u00e9e \u00e0 partir de pain invendu<\/u><\/u><\/h2>\n

L’une des initiatives les plus marquantes est la cr\u00e9ation de la bi\u00e8re\u00a0Babylone<\/i>\u00a0en 2015, la premi\u00e8re bi\u00e8re au monde \u00e0 \u00eatre brass\u00e9e \u00e0 partir de pain invendu. \u00ab\u00a0L’\u00e9conomie circulaire est au c\u0153ur de notre activit\u00e9. Nous ne brassons d\u2019ailleurs pas seulement avec du pain\u00a0: nous avons lanc\u00e9 des bi\u00e8res comme la Tough Cookie brass\u00e9e \u00e0 partir de sp\u00e9culoos bris\u00e9s Dandoy et la Slow Mo avec des betteraves et poires locales. Nous sommes toujours pr\u00eats \u00e0 essayer quelque chose de nouveau\u00a0\u00bb.<\/u><\/u><\/p>\n

L\u2019engagement de Brussels Beer Project envers l\u2019environnement ne s\u2019arr\u00eate pas \u00e0 l\u2019\u00e9conomie circulaire. \u00a0\u00ab\u00a0Nous travaillons avec des agriculteurs pour avoir de l’orge locale saine, r\u00e9g\u00e9n\u00e9rative… respectant le sol vivant et s\u00e9questrant du carbone.\u00a0\u00bb Cette d\u00e9marche a pour objectif non seulement de produire des ingr\u00e9dients de qualit\u00e9, mais aussi de prot\u00e9ger les terres agricoles pour les g\u00e9n\u00e9rations futures.<\/u><\/u><\/p>\n

\"\u00a9
\u00a9 Brussels Beer Project<\/figcaption><\/figure>\n

En novembre 2022, Brussels Beer Project d\u00e9cide de supprimer ses exportations hors d’Europe. \u00ab\u00a0Il nous semblait contradictoire de parler d’impact environnemental et de continuer \u00e0 exporter nos bi\u00e8res \u00e0 l’autre bout du monde. Nous avons donc choisi de nous concentrer sur le march\u00e9 europ\u00e9en, m\u00eame si nous avons vendu nos bi\u00e8res dans plus de 35 pays, dont les \u00c9tats-Unis et plusieurs pays d’Asie \u00bb, explique S\u00e9bastien.<\/u><\/u><\/p>\n

Sans alcool<\/u><\/u><\/h2>\n

Brussels Beer Project ne propose pas que des boissons alcoolis\u00e9es\u00a0: sa gamme sans alcool, compos\u00e9e de produits comme la bi\u00e8re\u00a0Pico Bello<\/i>, conna\u00eet un grand succ\u00e8s. \u00ab\u00a0Nous avons une r\u00e9elle volont\u00e9 de r\u00e9duire notre taux moyen d’alcool g\u00e9n\u00e9ral et de nous sp\u00e9cialiser en bi\u00e8res sans alcool. Les consommateurs cherchent de plus en plus des options de boissons de qualit\u00e9 qui n\u2019entra\u00eenent pas les effets de l’alcool \u00bb, rappelle S\u00e9bastien.<\/u><\/u><\/p>\n

Fort de deux brasseries urbaines \u00e0 Bruxelles, Brussels Beer Project reste ancr\u00e9 dans sa communaut\u00e9. \u00ab\u00a0Nous avons voulu des brasseries pour notre communaut\u00e9, urbaines et accessibles, en transport en commun et \u00e0 v\u00e9lo \u00bb, d\u00e9clare S\u00e9bastien. Ces lieux de production sont \u00e9galement des espaces de rencontre et de partage, contribuant ainsi \u00e0 une \u00e9conomie locale dynamique.<\/u><\/u><\/p>\n

\"\u00a9
\u00a9 Brussels Beer Project<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Bien plus qu’une brasserie, Brussels Beer Project se veut une vision alternative de la Belgique, loin de l’image d’un mus\u00e9e de bi\u00e8re poussi\u00e9reux. Malgr\u00e9 sa d\u00e9cision de cesser d’exporter hors Europe, la jeune entreprise continue \u00e0 avoir le vent en\u00a0poupe.\u00a0 En 2013, S\u00e9bastien Morvan quitte sa Bretagne natale pour lancer Brussels Beer Project avec son […]<\/p>\n","protected":false},"author":14,"featured_media":3900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-3899","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurs"],"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"Bien plus qu'une brasserie, Brussels Beer Project se veut une vision alternative de la Belgique, loin de l'image d'un mus\u00e9e de bi\u00e8re poussi\u00e9reux.","auteur_traducteur":"","yoast_head":"\n\u00ab La Belgique n'est pas un mus\u00e9e de bi\u00e8re poussi\u00e9reux \u00bb | Forbes 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