{"id":4625,"date":"2024-10-03T14:00:20","date_gmt":"2024-10-03T12:00:20","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=4625"},"modified":"2026-02-24T18:58:20","modified_gmt":"2026-02-24T17:58:20","slug":"la-brasserie-brunehaut-a-la-conquete-de-leurope","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/la-brasserie-brunehaut-a-la-conquete-de-leurope\/","title":{"rendered":"La brasserie Brunehaut \u00e0 la conqu\u00eate de l\u2019Europe"},"content":{"rendered":"

La brasserie Brunehaut,<\/a> sous la direction de Marc-Antoine de Mees, r\u00e9ussit \u00e0 se d\u00e9marquer sur un march\u00e9 de la bi\u00e8re satur\u00e9 gr\u00e2ce \u00e0 son engagement pour la bi\u00e8re biologique et sans gluten. Gr\u00e2ce au soutien de l’Awex, Brunehaut a su d\u00e9ployer ses ailes \u00e0 l’international, confirmant son statut de pionni\u00e8re innovante dans le secteur.<\/span><\/p>\n

Comment la brasserie Brunehaut se diff\u00e9rencie-t-elle dans un march\u00e9 de la bi\u00e8re de plus en plus concurrentiel et satur\u00e9 ?<\/b><\/h2>\n

Notre brasserie se distingue gr\u00e2ce \u00e0 nos valeurs fondamentales. Nous avons \u00e9t\u00e9 des pionniers dans la production de bi\u00e8res biologiques et sans gluten, ce qui nous a permis de nous d\u00e9marquer. En outre, nous avons largement d\u00e9velopp\u00e9 notre pr\u00e9sence \u00e0 l’exportation, en mariant tradition et innovation depuis notre fondation en 1890. Nous avons toujours cherch\u00e9 des solutions innovantes, tels que l’usage de f\u00fbts recyclables pour l’export.<\/span><\/p>\n

Comment voyez-vous l’\u00e9volution de la demande des consommateurs en mati\u00e8re de bi\u00e8res artisanales et de niche ?<\/b><\/h2>\n

Les cons\u00e9quences de la pand\u00e9mie de Covid et de la crise ukrainienne ont transform\u00e9 notre secteur. Nous avons remarqu\u00e9 un changement dans les habitudes de consommation, en partie d\u00fb \u00e0 une diminution du pouvoir d’achat. Toutefois, les consommateurs recherchent de plus en plus des produits authentiques et de qualit\u00e9, ce qui nous permet de maintenir notre engagement envers les bi\u00e8res biologiques et artisanales.<\/span><\/p>\n

Et comment voyez-vous l’\u00e9volution du march\u00e9 pour les bi\u00e8res sans gluten ? Et pour les bi\u00e8res sans alcool ?<\/b><\/h2>\n

Le march\u00e9 des bi\u00e8res sans gluten restera petit mais stable, car il y a une client\u00e8le fid\u00e8le. En revanche, nous pr\u00e9voyons que le march\u00e9 des bi\u00e8res sans alcool continuera de cro\u00eetre, r\u00e9pondant \u00e0 une tendance vers des modes de vie plus sains. Nos produits, enti\u00e8rement biologiques, s’inscrivent parfaitement dans cette dynamique croissante.<\/span><\/p>\n

Votre brasserie est certifi\u00e9e B Corp : quelles sont les initiatives les plus significatives que vous avez mises en place pour obtenir cette reconnaissance ?<\/b><\/h2>\n

Nous avons \u00e9t\u00e9 la premi\u00e8re brasserie europ\u00e9enne certifi\u00e9e B Corp, ce qui est une immense fiert\u00e9. Cela confirme que nos pratiques, que ce soit en termes de gestion, de relation avec nos fournisseurs ou de r\u00e9duction de notre empreinte \u00e9cologique, vont dans la bonne direction. Par exemple, 75 % de notre \u00e9lectricit\u00e9 est fournie par nos panneaux solaires, et nous soutenons nos agriculteurs locaux avec des r\u00e9mun\u00e9rations justes. Cette certification illustre notre engagement pour une entreprise \u00e9thique et durable.<\/span><\/p>\n

Vous exportez vos bi\u00e8res dans une petite vingtaine de pays europ\u00e9ens, ainsi qu\u2019en Am\u00e9rique et en Asie. Quelle part repr\u00e9sentent les exportations dans votre chiffre d\u2019affaires ?<\/b><\/h2>\n

Avant le Covid, les exportations constituaient 70 % de notre chiffre d’affaires. D\u00e9sormais, avec un focus sur l’Europe, elles repr\u00e9sentent environ 40 %, ce qui montre notre capacit\u00e9 \u00e0 nous adapter et \u00e0 rester comp\u00e9titifs sur les march\u00e9s internationaux malgr\u00e9 les d\u00e9fis.<\/span><\/p>\n

L\u2019Awex a-t-elle facilit\u00e9 ces exportations ?<\/b><\/h2>\n

Absolument, l’Awex a \u00e9t\u00e9 un partenaire majeur en nous soutenant lors de notre participation \u00e0 des foires internationales. Son assistance a \u00e9t\u00e9 pr\u00e9cieuse pour \u00e9tablir notre succ\u00e8s \u00e0 l’export et pour renforcer notre pr\u00e9sence mondiale.<\/span><\/p>\n

Cet article a \u00e9t\u00e9 r\u00e9dig\u00e9 en \u00e9troite collaboration avec AWEX.\u00a0<\/a><\/em><\/p>\n

\u00c0 LIRE AUSSI:<\/p>\n

Forbes Belgique lance sa premi\u00e8re \u00e9dition de 30 Under 30<\/a><\/p>\n

Naxhelet, un \u00e9co-resort visionnaire qui red\u00e9finit le tourisme durable<\/a><\/p>\n

Reprise de la BGLC apr\u00e8s la pause estivale : un retour en force \u00e0 Waterloo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La brasserie Brunehaut, sous la direction de Marc-Antoine de Mees, r\u00e9ussit \u00e0 se d\u00e9marquer sur un march\u00e9 de la bi\u00e8re satur\u00e9 gr\u00e2ce \u00e0 son engagement pour la bi\u00e8re biologique et sans gluten. Gr\u00e2ce au soutien de l’Awex, Brunehaut a su d\u00e9ployer ses ailes \u00e0 l’international, confirmant son statut de pionni\u00e8re innovante dans le secteur. Comment […]<\/p>\n","protected":false},"author":7,"featured_media":4692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[98],"tags":[],"class_list":["post-4625","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brandvoice"],"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"Sous la direction de Marc-Antoine de Mees, la brasserie Brunehaut se distingue internationalement par son engagement.","auteur_traducteur":"","yoast_head":"\nLa brasserie Brunehaut \u00e0 la conqu\u00eate de l\u2019Europe | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"Sous la direction de Marc-Antoine de Mees, la brasserie Brunehaut se distingue internationalement par son engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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