{"id":4795,"date":"2024-09-23T18:00:53","date_gmt":"2024-09-23T16:00:53","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=4795"},"modified":"2024-09-24T12:10:37","modified_gmt":"2024-09-24T10:10:37","slug":"cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\/","title":{"rendered":"Cowboy pr\u00eat \u00e0 profiter du quintuplement du march\u00e9 des v\u00e9los \u00e9lectriques d’ici 2035"},"content":{"rendered":"

Cowboy<\/a>, la marque bruxelloise de v\u00e9los \u00e9lectriques urbains connect\u00e9s, entend bien profiter pleinement du quintuplement attendu du march\u00e9 mondial des v\u00e9los \u00e9lectriques d’ici 2035. La jeune entreprise devrait en effet atteindre la rentabilit\u00e9 sur l’ensemble de l’ann\u00e9e 2025, notamment gr\u00e2ce \u00e0 une lev\u00e9e de fonds de 5 millions d’euros qu’elle vient d’effectuer en Asie.<\/strong><\/p>\n

Si la moiti\u00e9 des fournisseurs de Cowboy sont bas\u00e9s en Europe, l’autre partie est situ\u00e9e en Asie, dont certains \u00e0 Ta\u00efwan, le coeur de l’industrie des v\u00e9los \u00e9lectriques. Et c’est de l\u00e0 que provient le nouvel investisseur, Cypress Capital<\/a>, qui a men\u00e9 le tour de table et qui a lui-m\u00eame inject\u00e9 trois millions d’euros.<\/p>\n

\u00ab\u00a0Ce partenariat marque un point tr\u00e8s sp\u00e9cial dans notre parcours de croissance\u00a0\u00bb, souligne d’ailleurs Adrien Roose, cofondateur et CEO de Cowboy. Il va en effet permettre \u00e0 l’entreprise belge, cr\u00e9\u00e9e en 2017, de continuer \u00e0 renforcer son organisation, esp\u00e8re le jeune patron.\u00a0<\/span><\/p>\n

Rentable en 2025<\/h2>\n

L’investissement est de 5 millions d’euros, soit moins que la lev\u00e9e de fonds de 2023, qui \u00e9tait elle-m\u00eame moins importante que celle de 2022. Depuis 2017, l’entreprise a amass\u00e9 quelque 132 millions d’euros en lev\u00e9e de fonds. \u00ab\u00a0C’est la preuve que nous avons besoin de moins d’argent et que l’on avance bien vers la rentabilit\u00e9, qu’on devrait fr\u00f4ler au second semestre 2024 et atteindre sur l’ensemble de l’ann\u00e9e 2025\u00a0\u00bb, pr\u00e9dit Adrien Roose.<\/p>\n

Un timing parfait pour Cowboy dans un secteur qui a connu la crise du Covid, avec \u00e9norm\u00e9ment de commandes qu’il n’\u00e9tait pas possible de satisfaire en raison de la p\u00e9nurie de mati\u00e8res premi\u00e8res, puis celle post-pand\u00e9mique, avec beaucoup trop de stock par rapport \u00e0 la demande. Mais cette crise touche \u00e0 sa fin et les inventaires devraient se normaliser l’an prochain, entrevoit le patron de la start-up bruxelloise.<\/p>\n

A cela s’ajoute une campagne de financement participatif (crowdfunding) qui a permis de lever plus d’un million d’euros aupr\u00e8s de la \u00ab\u00a0communaut\u00e9 des riders\u00a0\u00bb, c’est-\u00e0-dire les propri\u00e9taires d’un v\u00e9lo de la marque. Les pr\u00e9c\u00e9dentes campagnes, organis\u00e9es depuis 2020 \u00e0 chaque lev\u00e9e de fonds, ont permis d’amasser 8 millions d’euros via 8.000 investisseurs, soit une moyenne de 1.000 euros par personne.<\/p>\n

March\u00e9 multipli\u00e9 par 5<\/h2>\n

Tout cela alors que Cowboy a lanc\u00e9 cette ann\u00e9e son dernier mod\u00e8le, le Cross<\/a> (au prix de 3.999 euros), qui lui a permis de doubler le march\u00e9 total adressable de l’entreprise, et a d\u00e9but\u00e9 la commercialisation de ses v\u00e9los dans des points de vente ind\u00e9pendants. Auparavant, l’entreprise ne les \u00e9coulait que via son site internet<\/a>. L’apport d’argent frais lui permettra notamment de financer un stock de v\u00e9los disponibles pour ces magasins.<\/p>\n

Ces tendances positives devraient aider Cowboy \u00e0 d\u00e9velopper sa croissance dans un secteur dont la valeur devrait \u00eatre multipli\u00e9e par cinq d’ici 2035, selon une \u00e9tude de McKinsey. Le march\u00e9 du v\u00e9lo \u00e9lectrique atteindra en effet d\u00e9j\u00e0 une valeur estim\u00e9e \u00e0 150 milliards d’euros d’ici 2032.<\/p>\n

Lire aussi: Le revirement de Cowboy: \u00ab Le nouveau mod\u00e8le de v\u00e9lo nous permettra de r\u00e9aliser des b\u00e9n\u00e9fices \u00e0 partir de 2025 \u00bb<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Cowboy, la marque bruxelloise de v\u00e9los \u00e9lectriques urbains connect\u00e9s, entend bien profiter pleinement du quintuplement attendu du march\u00e9 mondial des v\u00e9los \u00e9lectriques d’ici 2035. La jeune entreprise devrait en effet atteindre la rentabilit\u00e9 sur l’ensemble de l’ann\u00e9e 2025, notamment gr\u00e2ce \u00e0 une lev\u00e9e de fonds de 5 millions d’euros qu’elle vient d’effectuer en Asie. Si […]<\/p>\n","protected":false},"author":37,"featured_media":5208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-4795","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"Cowboy vise la rentabilit\u00e9 d'ici 2025, gr\u00e2ce \u00e0 l'essor des v\u00e9los \u00e9lectriques et une lev\u00e9e de fonds. D\u00e9couvrez comment la startup bruxelloise veut conqu\u00e9rir le march\u00e9 mondial.","auteur_traducteur":"","yoast_head":"\nCowboy pr\u00eat \u00e0 profiter du quintuplement du march\u00e9 des v\u00e9los \u00e9lectriques d'ici 2035 | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"Cowboy vise la rentabilit\u00e9 d'ici 2025, gr\u00e2ce \u00e0 l'essor des v\u00e9los \u00e9lectriques et une lev\u00e9e de fonds. D\u00e9couvrez comment la startup bruxelloise veut conqu\u00e9rir le march\u00e9 mondial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forbes.be\/fr\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cowboy pr\u00eat \u00e0 profiter du quintuplement du march\u00e9 des v\u00e9los \u00e9lectriques d'ici 2035 | Forbes Belgique\" \/>\n<meta property=\"og:description\" content=\"Cowboy vise la rentabilit\u00e9 d'ici 2025, gr\u00e2ce \u00e0 l'essor des v\u00e9los \u00e9lectriques et une lev\u00e9e de fonds. D\u00e9couvrez comment la startup bruxelloise veut conqu\u00e9rir le march\u00e9 mondial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.forbes.be\/fr\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\/\" \/>\n<meta property=\"og:site_name\" content=\"Forbes Belgique\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/forbesbelgique\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-23T16:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-24T10:10:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/09\/Forbes_Cross_BrusselsEvent_Screen_V.2-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Juan Godbille\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juan Godbille\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\\\/\"},\"author\":{\"name\":\"Juan Godbille\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#\\\/schema\\\/person\\\/0d449791ef6199da3d469eca714eb773\"},\"headline\":\"Cowboy pr\u00eat \u00e0 profiter du quintuplement du march\u00e9 des v\u00e9los \u00e9lectriques d’ici 2035\",\"datePublished\":\"2024-09-23T16:00:53+00:00\",\"dateModified\":\"2024-09-24T10:10:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\\\/\"},\"wordCount\":527,\"publisher\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Forbes_Cross_BrusselsEvent_Screen_V.2-scaled-1.jpg\",\"articleSection\":[\"Entrepreneurs\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\\\/\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\\\/\",\"name\":\"Cowboy pr\u00eat \u00e0 profiter du quintuplement du march\u00e9 des v\u00e9los \u00e9lectriques d'ici 2035 | Forbes Belgique\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Forbes_Cross_BrusselsEvent_Screen_V.2-scaled-1.jpg\",\"datePublished\":\"2024-09-23T16:00:53+00:00\",\"dateModified\":\"2024-09-24T10:10:37+00:00\",\"description\":\"Cowboy vise la rentabilit\u00e9 d'ici 2025, gr\u00e2ce \u00e0 l'essor des v\u00e9los \u00e9lectriques et une lev\u00e9e de fonds. D\u00e9couvrez comment la startup bruxelloise veut conqu\u00e9rir le march\u00e9 mondial.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.forbes.be\\\/fr\\\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Forbes_Cross_BrusselsEvent_Screen_V.2-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Forbes_Cross_BrusselsEvent_Screen_V.2-scaled-1.jpg\",\"width\":1200,\"height\":628,\"caption\":\"\u00a9 Cowboy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cowboy pr\u00eat \u00e0 profiter du quintuplement du march\u00e9 des v\u00e9los \u00e9lectriques d’ici 2035\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/\",\"name\":\"Forbes Belgique\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#organization\",\"name\":\"Forbes Belgique\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/forbes.be_.png\",\"contentUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/forbes.be_.png\",\"width\":1200,\"height\":675,\"caption\":\"Forbes Belgique\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/forbesbelgique\\\/\",\"https:\\\/\\\/www.instagram.com\\\/Forbes_Belgium\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/forbes-belgium\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#\\\/schema\\\/person\\\/0d449791ef6199da3d469eca714eb773\",\"name\":\"Juan Godbille\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/de6d740453251c69ae34e42cfef9688bc2a5c942d7cab09074e7064fbac13ac9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/de6d740453251c69ae34e42cfef9688bc2a5c942d7cab09074e7064fbac13ac9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/de6d740453251c69ae34e42cfef9688bc2a5c942d7cab09074e7064fbac13ac9?s=96&d=mm&r=g\",\"caption\":\"Juan Godbille\"},\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/author\\\/juan-godbille\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cowboy pr\u00eat \u00e0 profiter du quintuplement du march\u00e9 des v\u00e9los \u00e9lectriques d'ici 2035 | Forbes Belgique","description":"Cowboy vise la rentabilit\u00e9 d'ici 2025, gr\u00e2ce \u00e0 l'essor des v\u00e9los \u00e9lectriques et une lev\u00e9e de fonds. D\u00e9couvrez comment la startup bruxelloise veut conqu\u00e9rir le march\u00e9 mondial.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.forbes.be\/fr\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\/","og_locale":"fr_FR","og_type":"article","og_title":"Cowboy pr\u00eat \u00e0 profiter du quintuplement du march\u00e9 des v\u00e9los \u00e9lectriques d'ici 2035 | Forbes Belgique","og_description":"Cowboy vise la rentabilit\u00e9 d'ici 2025, gr\u00e2ce \u00e0 l'essor des v\u00e9los \u00e9lectriques et une lev\u00e9e de fonds. D\u00e9couvrez comment la startup bruxelloise veut conqu\u00e9rir le march\u00e9 mondial.","og_url":"https:\/\/www.forbes.be\/fr\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\/","og_site_name":"Forbes Belgique","article_publisher":"https:\/\/www.facebook.com\/forbesbelgique\/","article_published_time":"2024-09-23T16:00:53+00:00","article_modified_time":"2024-09-24T10:10:37+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/09\/Forbes_Cross_BrusselsEvent_Screen_V.2-scaled-1.jpg","type":"image\/jpeg"}],"author":"Juan Godbille","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Juan Godbille","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.forbes.be\/fr\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\/#article","isPartOf":{"@id":"https:\/\/www.forbes.be\/fr\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\/"},"author":{"name":"Juan Godbille","@id":"https:\/\/www.forbes.be\/fr\/#\/schema\/person\/0d449791ef6199da3d469eca714eb773"},"headline":"Cowboy pr\u00eat \u00e0 profiter du quintuplement du march\u00e9 des v\u00e9los \u00e9lectriques d’ici 2035","datePublished":"2024-09-23T16:00:53+00:00","dateModified":"2024-09-24T10:10:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.forbes.be\/fr\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\/"},"wordCount":527,"publisher":{"@id":"https:\/\/www.forbes.be\/fr\/#organization"},"image":{"@id":"https:\/\/www.forbes.be\/fr\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\/#primaryimage"},"thumbnailUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/09\/Forbes_Cross_BrusselsEvent_Screen_V.2-scaled-1.jpg","articleSection":["Entrepreneurs"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.forbes.be\/fr\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\/","url":"https:\/\/www.forbes.be\/fr\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\/","name":"Cowboy pr\u00eat \u00e0 profiter du quintuplement du march\u00e9 des v\u00e9los \u00e9lectriques d'ici 2035 | Forbes Belgique","isPartOf":{"@id":"https:\/\/www.forbes.be\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.forbes.be\/fr\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\/#primaryimage"},"image":{"@id":"https:\/\/www.forbes.be\/fr\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\/#primaryimage"},"thumbnailUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/09\/Forbes_Cross_BrusselsEvent_Screen_V.2-scaled-1.jpg","datePublished":"2024-09-23T16:00:53+00:00","dateModified":"2024-09-24T10:10:37+00:00","description":"Cowboy vise la rentabilit\u00e9 d'ici 2025, gr\u00e2ce \u00e0 l'essor des v\u00e9los \u00e9lectriques et une lev\u00e9e de fonds. D\u00e9couvrez comment la startup bruxelloise veut conqu\u00e9rir le march\u00e9 mondial.","breadcrumb":{"@id":"https:\/\/www.forbes.be\/fr\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.forbes.be\/fr\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.forbes.be\/fr\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\/#primaryimage","url":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/09\/Forbes_Cross_BrusselsEvent_Screen_V.2-scaled-1.jpg","contentUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/09\/Forbes_Cross_BrusselsEvent_Screen_V.2-scaled-1.jpg","width":1200,"height":628,"caption":"\u00a9 Cowboy"},{"@type":"BreadcrumbList","@id":"https:\/\/www.forbes.be\/fr\/cowboy-pret-a-profiter-du-quintuplement-du-marche-des-velos-electriques-dici-2035\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.forbes.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Cowboy pr\u00eat \u00e0 profiter du quintuplement du march\u00e9 des v\u00e9los \u00e9lectriques d’ici 2035"}]},{"@type":"WebSite","@id":"https:\/\/www.forbes.be\/fr\/#website","url":"https:\/\/www.forbes.be\/fr\/","name":"Forbes Belgique","description":"","publisher":{"@id":"https:\/\/www.forbes.be\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.forbes.be\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.forbes.be\/fr\/#organization","name":"Forbes Belgique","url":"https:\/\/www.forbes.be\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.forbes.be\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/02\/forbes.be_.png","contentUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/02\/forbes.be_.png","width":1200,"height":675,"caption":"Forbes Belgique"},"image":{"@id":"https:\/\/www.forbes.be\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/forbesbelgique\/","https:\/\/www.instagram.com\/Forbes_Belgium","https:\/\/www.linkedin.com\/company\/forbes-belgium\/"]},{"@type":"Person","@id":"https:\/\/www.forbes.be\/fr\/#\/schema\/person\/0d449791ef6199da3d469eca714eb773","name":"Juan Godbille","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/de6d740453251c69ae34e42cfef9688bc2a5c942d7cab09074e7064fbac13ac9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/de6d740453251c69ae34e42cfef9688bc2a5c942d7cab09074e7064fbac13ac9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/de6d740453251c69ae34e42cfef9688bc2a5c942d7cab09074e7064fbac13ac9?s=96&d=mm&r=g","caption":"Juan Godbille"},"url":"https:\/\/www.forbes.be\/fr\/author\/juan-godbille\/"}]}},"_links":{"self":[{"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/posts\/4795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/comments?post=4795"}],"version-history":[{"count":9,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/posts\/4795\/revisions"}],"predecessor-version":[{"id":5210,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/posts\/4795\/revisions\/5210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/media\/5208"}],"wp:attachment":[{"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/media?parent=4795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/categories?post=4795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/tags?post=4795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}