{"id":6368,"date":"2025-01-24T11:00:15","date_gmt":"2025-01-24T10:00:15","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=6368"},"modified":"2025-01-24T11:57:46","modified_gmt":"2025-01-24T10:57:46","slug":"importance-artisanat-petites-entreprises-ere-scalabilite-numerique","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/importance-artisanat-petites-entreprises-ere-scalabilite-numerique\/","title":{"rendered":"Pourquoi valoriser les petits entrepreneurs et l&rsquo;artisanat \u00e0 l\u2019\u00e8re de la scalabilit\u00e9 num\u00e9rique ?"},"content":{"rendered":"<p class=\"p1\"><strong>L\u2019esprit d\u2019entreprise est sans conteste un facteur de prosp\u00e9rit\u00e9 et de bien-\u00eatre. Pourtant, dans un monde de plus en plus tourn\u00e9 vers les chiffres et les statistiques, nous risquons de perdre de vue la v\u00e9ritable essence de l\u2019entrepreneuriat.<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">Les \u00e9conomistes et les d\u00e9cideurs politiques ch\u00e9rissent les entreprises qui investissent dans la recherche et le d\u00e9veloppement pour produire ce que l\u2019on appelle une \u00ab <i>forte valeur ajout\u00e9e<\/i> \u00bb. Dans ce paradigme, les efforts des petits entrepreneurs, tels que les ind\u00e9pendants et les artisans, qui forment l\u2019\u00e9pine dorsale de notre soci\u00e9t\u00e9, sont souvent sous-estim\u00e9s.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">\u00c0 l\u2019\u00e8re num\u00e9rique, la \u00ab <i>scalabilit\u00e9<\/i> \u00bb est la nouvelle religion, tout comme l\u2019industrialisation l\u2019\u00e9tait au si\u00e8cle dernier. La capacit\u00e9 \u00e0 cro\u00eetre rapidement sans augmentation proportionnelle des co\u00fbts est le r\u00eave de tout investisseur, et la technologie est per\u00e7ue comme la solution magique \u00e0 cet \u00e9gard.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">Je suis moi-m\u00eame en partie responsable de cette situation, ma sp\u00e9cialit\u00e9 \u00e9tant d\u2019aider les entreprises technologiques \u00e0 se d\u00e9velopper. Mais la scalabilit\u00e9 n\u2019est pas une fin en soi. Le dimanche matin, j\u2019aime me rendre chez l\u2019artisan boulanger, loin des applications de livraison et des fournisseurs industriels. Ce genre d\u2019entreprise d\u00e9cide d\u00e9lib\u00e9r\u00e9ment d\u2019opter pour la qualit\u00e9 et le service personnalis\u00e9 plut\u00f4t que de poursuivre aveugl\u00e9ment la croissance.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">Devenir grand tout en restant petit\u202f: ce n\u2019est pas ainsi qu\u2019on devient millionnaire, certes, mais c\u2019est une mani\u00e8re de cr\u00e9er un environnement o\u00f9 les clients se sentent en confiance, o\u00f9 ils savent qu\u2019ils peuvent s\u2019attendre \u00e0 une qualit\u00e9 constante et \u00e0 un service sur mesure, et pas \u00e0 une transaction sans \u00e2me.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">Il est temps, parall\u00e8lement aux entreprises fond\u00e9es sur la connaissance, de reconna\u00eetre la valeur de ces entrepreneurs, m\u00eame si elle n\u2019est pas toujours facile \u00e0 mesurer en termes de chiffre d\u2019affaires ou de marge b\u00e9n\u00e9ficiaire. Ils contribuent \u00e0 un paysage entrepreneurial plus riche et plus diversifi\u00e9, nous rappelant que le succ\u00e8s ne r\u00e9side pas seulement dans les chiffres, mais aussi dans l\u2019impact positif sur l\u2019environnement imm\u00e9diat. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<blockquote>\n<p class=\"p2\"><i>\u00ab Comme la <\/i><span class=\"s1\"><i>Belgique<\/i><\/span><i>, une <\/i><span class=\"s1\"><i>entreprise <\/i><\/span><i>ne doit <\/i><span class=\"s1\"><i>pas<\/i><\/span><i> \u00eatre <\/i><span class=\"s1\"><i>grande<\/i><\/span><i> pour avoir de la <\/i><span class=\"s1\"><i>grandeur<\/i><\/span><i> \u00bb<span class=\"Apple-converted-space\">\u00a0<\/span><\/i><\/p>\n<\/blockquote>\n<p class=\"p1\">Ne nous concentrons donc pas seulement sur les entreprises en forte croissance, mais pensons aussi \u00e0 ces entrepreneurs qui font la diff\u00e9rence et prennent leur temps pour le faire, aussi petits soient-ils. En fin de compte, ce sont eux qui, collectivement, font progresser notre soci\u00e9t\u00e9 de mani\u00e8re durable, plut\u00f4t qu\u2019une poign\u00e9e de machines \u00e9volutives et sans \u00e2me de la Silicon Valley qui cherchent \u00e0 extraire le maximum de valeur de la soci\u00e9t\u00e9. Et \u00e0 l\u2019instar de la Belgique, une entreprise ne doit pas \u00eatre grande pour avoir de la grandeur.<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019esprit d\u2019entreprise est sans conteste un facteur de prosp\u00e9rit\u00e9 et de bien-\u00eatre. Pourtant, dans un monde de plus en plus tourn\u00e9 vers les chiffres et les statistiques, nous risquons de perdre de vue la v\u00e9ritable essence de l\u2019entrepreneuriat.\u00a0 Les \u00e9conomistes et les d\u00e9cideurs politiques ch\u00e9rissent les entreprises qui investissent dans la recherche et le d\u00e9veloppement [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":8214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,19],"tags":[],"class_list":{"0":"post-6368","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualite","8":"category-entrepreneurs"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"\u00c0 l\u2019\u00e8re de la croissance rapide, l'artisanat et les petites entreprises restent essentiels et m\u00e9ritent plus de reconnaissance.","auteur_traducteur":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi valoriser les petits entrepreneurs et l&#039;artisanat \u00e0 l\u2019\u00e8re de la scalabilit\u00e9 num\u00e9rique ? | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"\u00c0 l\u2019\u00e8re de la croissance rapide, l&#039;artisanat et les petites entreprises restent essentiels et m\u00e9ritent plus de reconnaissance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forbes.be\/fr\/importance-artisanat-petites-entreprises-ere-scalabilite-numerique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi valoriser les petits entrepreneurs et l&#039;artisanat \u00e0 l\u2019\u00e8re de la scalabilit\u00e9 num\u00e9rique ? | Forbes Belgique\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l\u2019\u00e8re de la croissance rapide, l&#039;artisanat et les petites entreprises restent essentiels et m\u00e9ritent plus de reconnaissance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.forbes.be\/fr\/importance-artisanat-petites-entreprises-ere-scalabilite-numerique\/\" \/>\n<meta property=\"og:site_name\" content=\"Forbes Belgique\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/forbesbelgique\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-24T10:00:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-24T10:57:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/11\/adobestock-679785566.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Omar Mohout\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Omar Mohout\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/importance-artisanat-petites-entreprises-ere-scalabilite-numerique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/importance-artisanat-petites-entreprises-ere-scalabilite-numerique\\\/\"},\"author\":{\"name\":\"Omar Mohout\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#\\\/schema\\\/person\\\/5e7443251508b520442cb57efe87cc5f\"},\"headline\":\"Pourquoi valoriser les petits entrepreneurs et l&rsquo;artisanat \u00e0 l\u2019\u00e8re de la scalabilit\u00e9 num\u00e9rique ?\",\"datePublished\":\"2025-01-24T10:00:15+00:00\",\"dateModified\":\"2025-01-24T10:57:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/importance-artisanat-petites-entreprises-ere-scalabilite-numerique\\\/\"},\"wordCount\":492,\"publisher\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/importance-artisanat-petites-entreprises-ere-scalabilite-numerique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/adobestock-679785566.jpg\",\"articleSection\":[\"Actualit\u00e9s\",\"Entrepreneurs\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/importance-artisanat-petites-entreprises-ere-scalabilite-numerique\\\/\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/importance-artisanat-petites-entreprises-ere-scalabilite-numerique\\\/\",\"name\":\"Pourquoi valoriser les petits entrepreneurs et l'artisanat \u00e0 l\u2019\u00e8re de la scalabilit\u00e9 num\u00e9rique ? 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