{"id":6665,"date":"2024-12-19T11:00:58","date_gmt":"2024-12-19T10:00:58","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=6665"},"modified":"2026-02-24T18:58:29","modified_gmt":"2026-02-24T17:58:29","slug":"un-developpement-a-petits-pas-de-geants","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/un-developpement-a-petits-pas-de-geants\/","title":{"rendered":"Un d\u00e9veloppement \u00e0 petits pas de g\u00e9ants"},"content":{"rendered":"

Le groupe SCABAL, international avec un si\u00e8ge \u00e0 Bruxelles, un autre au Portugal et un troisi\u00e8me au Royaume-Uni, \u00e9volue gr\u00e2ce \u00e0 une strat\u00e9gie d\u2019expansion rationnelle qui lui a permis de progresser ces 10 derni\u00e8res ann\u00e9es, dans un secteur pourtant challeng\u00e9.<\/strong><\/p>\n

R\u00e9put\u00e9e pour ses collections de tailoring masculin, SCABAL<\/a> d\u00e9veloppe en r\u00e9alit\u00e9 diff\u00e9rentes activit\u00e9s dans le domaine du textile haut de gamme. Acronyme de Soci\u00e9t\u00e9 Commerciale Anglo Belgo Allemande Luxembourgeoise, l\u2019entreprise s\u2019illustre aussi dans la fabrication de tissus de luxe pour des maisons prestigieuses, et d\u00e9veloppe depuis 2019 une nouvelle ligne d\u2019\u00e9toffes destin\u00e9es \u00e0 des collections f\u00e9minines, tout en \u00e9tendant son march\u00e9 aux Etats-Unis et en Asie.\u00a0 Stefano Rivera, CEO du groupe depuis juin 2013, a \u00e9t\u00e9 attir\u00e9 \u00e0 la fois par la nature des produits fabriqu\u00e9s, et par l\u2019opportunit\u00e9 d’exp\u00e9rimenter un poste dans une PME internationale, entour\u00e9 de 450 collaborateurs r\u00e9partis sur les diff\u00e9rents sites d\u2019activit\u00e9s.<\/span><\/p>\n

\"\"
Stefano Rivera<\/figcaption><\/figure>\n

\u00ab\u00a0Quand je suis arriv\u00e9 chez SCABAL, la soci\u00e9t\u00e9 pr\u00e9sentait d\u00e9j\u00e0 un certain nombre de points forts, notamment un bilan robuste, un positionnement reconnu sur le march\u00e9 et une \u00e9quipe stable\u00a0\u00bb. Dans les ann\u00e9es 70, le groupe a acquis l\u2019usine Bower-Roebuck dans le Nord de l\u2019Angleterre (70 employ\u00e9s), qui fabrique depuis 125 ans des tissus de tr\u00e8s haute qualit\u00e9 et qui fournit de grandes maisons de luxe fran\u00e7aise appartenant \u00e0 Kering et LVMH pour \u00be de la production, qui repr\u00e9sentent 25 % du chiffre d’affaires. \u00ab\u00a0SCABAL propose 5000 r\u00e9f\u00e9rences de tissus distribu\u00e9s dans le monde entier, rassembl\u00e9s en une centaine de collections. Nous vendons aussi \u00e0 des d\u00e9taillant de luxe dans toutes les grandes capitales, pour un public de \u00ab\u00a0high net worth individuals\u00a0\u00bb\u00a0\u00bb.\u00a0<\/span><\/p>\n

\"\"
Brussels shop<\/figcaption><\/figure>\n

Un d\u00e9veloppement ma\u00eetris\u00e9<\/b><\/h2>\n

Depuis quatre ans, la marque a ouvert 80 points de ventes aux \u00c9tats-Unis, en plus de 300 d\u00e9j\u00e0 existants en Europe et de ses 6 boutiques propres \u00e0 Bruxelles, Gen\u00e8ve, Londres, Paris, Shanghai et Shenzhen. Parce que c’est incontournable, le groupe a aussi lanc\u00e9 la plate-forme scabal.com<\/a> en mars 2024. Les collections sont fabriqu\u00e9es au Portugal dans les usines de la maison, la maille en Italie.<\/span><\/p>\n

\"\"
Fabric Mill<\/figcaption><\/figure>\n

Alors que le secteur conna\u00eet une crise g\u00e9n\u00e9ralis\u00e9e depuis une quinzaine d’ann\u00e9es, entre 2013 et 2023, la soci\u00e9t\u00e9 a fait bondir son chiffre d’affaires de 39 millions \u00e0 44.5 millions d’euros. Face \u00e0 la baisse des achats en Asie et aux taxes am\u00e9ricaines protectionnistes qui ont affect\u00e9 de nombreuses marques, celle-ci s’en est sortie indemne, avec un positionnent \u00ab hyper\u00a0luxe \u00bb. Le CEO analyse les raisons de ce succ\u00e8s : \u00ab de toute fa\u00e7on, on ne peut pas tout contr\u00f4ler. Notre client\u00e8le est attach\u00e9e \u00e0 l’exp\u00e9rience \u00e9motionnelle et \u00e0 la qualit\u00e9 des produits. Notre processus industriel fonctionne \u00e0 \u00e9chelle humaine. Nous avons tr\u00e8s peu de stock, et une d\u00e9marche durable\u00a0\u00bb.\u00a0<\/span>La vision du futur de Stefano Rivera s\u2019appuie sur \u00ab\u00a0une croissance tenable, responsable des gens qui travaillent pour la soci\u00e9t\u00e9, de la qualit\u00e9 de la production, et des 3 actionnaires\u00a0\u00bb, dont il fait partie. \u00ab\u00a0Le d\u00e9veloppement des tissus femmes sera l’un des vecteurs de d\u00e9veloppement de la marque, parall\u00e8lement \u00e0 l\u2019\u00e9volution du soft tayloring\u00a0\u00bb. Une d\u00e9marche d\u2019ouverture vers un luxe d\u00e9contract\u00e9, pour une croissance tout en souplesse.\u00a0<\/span><\/p>\n

Cet article a \u00e9t\u00e9 \u00e9crit en \u00e9troite collaboration avec Scabal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe SCABAL, international avec un si\u00e8ge \u00e0 Bruxelles, un autre au Portugal et un troisi\u00e8me au Royaume-Uni, \u00e9volue gr\u00e2ce \u00e0 une strat\u00e9gie d\u2019expansion rationnelle qui lui a permis de progresser ces 10 derni\u00e8res ann\u00e9es, dans un secteur pourtant challeng\u00e9. R\u00e9put\u00e9e pour ses collections de tailoring masculin, SCABAL d\u00e9veloppe en r\u00e9alit\u00e9 diff\u00e9rentes activit\u00e9s dans le […]<\/p>\n","protected":false},"author":7,"featured_media":6666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[98],"tags":[],"class_list":{"0":"post-6665","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brandvoice"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"R\u00e9put\u00e9e pour ses collections de tailoring masculin, SCABAL d\u00e9veloppe en r\u00e9alit\u00e9 diff\u00e9rentes activit\u00e9s dans le domaine du textile haut de gamme.","auteur_traducteur":"","yoast_head":"\nUn d\u00e9veloppement \u00e0 petits pas de g\u00e9ants | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"R\u00e9put\u00e9e pour ses collections 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