{"id":8058,"date":"2025-01-11T08:00:24","date_gmt":"2025-01-11T07:00:24","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=8058"},"modified":"2026-02-24T18:58:21","modified_gmt":"2026-02-24T17:58:21","slug":"diversifier-ses-ventes-en-se-developpant-a-linternational-le-role-cle-de-lawex","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/diversifier-ses-ventes-en-se-developpant-a-linternational-le-role-cle-de-lawex\/","title":{"rendered":"Diversifier ses ventes en se d\u00e9veloppant \u00e0 l\u2019international : le r\u00f4le-cl\u00e9 de l\u2019AWEX"},"content":{"rendered":"

Dans un contexte \u00e9conomique mondialis\u00e9, l’Agence wallonne \u00e0 l’Exportation et aux Investissements \u00e9trangers (AWEX) se positionne comme un acteur essentiel pour soutenir les entreprises wallonnes dans leur d\u00e9marche d’internationalisation. \u00c0 travers un accompagnement personnalis\u00e9, des aides financi\u00e8res et un programme d\u2019actions, l’AWEX<\/a> aide ces entreprises \u00e0 naviguer parmi les d\u00e9fis des march\u00e9s internationaux et \u00e0 saisir de nouvelles opportunit\u00e9s de croissance.<\/span> Comment \u00e7a marche\u00a0? Rencontre avec St\u00e9phane Romans, responsable du Centre R\u00e9gional de Charleroi de l\u2019AWEX.\u00a0<\/span><\/p>\n

\"\"
St\u00e9phane Romans, responsable du Centre R\u00e9gional de Charleroi de l\u2019AWEX<\/figcaption><\/figure>\n

Bonjour St\u00e9phane, comment l’AWEX peut-elle aider concr\u00e8tement les entreprises qui souhaitent s’exporter? Quelles solutions propose-t-elle?<\/b><\/p>\n

St\u00e9phane Romans\u00a0: <\/span>Qu’elles soient primo-exportatrices ou d\u00e9j\u00e0 impl\u00e9ment\u00e9es sur plusieurs march\u00e9s \u00e9trangers, l’AWEX met \u00e0 disposition des entreprises wallonnes un large \u00e9ventail de services. Pour cro\u00eetre \u00e0 l’international, les exportateurs wallons peuvent b\u00e9n\u00e9ficier gratuitement des conseils d’experts sectoriels, en innovation et en e-commerce ainsi que du r\u00e9seau des Conseillers \u00e9conomiques et commerciaux pr\u00e9sents partout dans le monde. Par ailleurs, l’Agence \u00e9tablit chaque ann\u00e9e un programme d’actions strat\u00e9giques \u00e0 l’\u00e9tranger. Elle propose \u00e9galement des aides financi\u00e8res \u00e0 la prospection de nouveaux march\u00e9s ou au lancement de nouveaux produits ou services. Au travers d’Enterprise Europe Network (EEN), elle donne acc\u00e8s \u00e0 un large r\u00e9seau europ\u00e9en de partenaires commerciaux et d’innovation. Avec le programme Export, les entreprises wallonnes peuvent collaborer avec de jeunes talents pour des missions de prospection de march\u00e9s \u00e9trangers.<\/span><\/p>\n

Comment l’AWEX personnalise-t-elle l’accompagnement qu’elle offre aux entreprises wallonnes qui souhaitent exporter?<\/b><\/p>\n

Les Centres r\u00e9gionaux de l’AWEX<\/a> ont pour mission d’assurer un accompagnement rapproch\u00e9 des export managers de leur r\u00e9gion. Sur base du r\u00e9sultat du diagnostic de maturit\u00e9 \u00e0 l’international, chacun d’eux re\u00e7oit un programme d’accompagnement personnalis\u00e9 en fonction des besoins prioritaires identifi\u00e9s. Celui-ci reprend la description des services AWEX ainsi que des autres partenaires du Commerce ext\u00e9rieur adapt\u00e9s \u00e0 la situation. L’AWEX se positionne de la sorte comme le one stop shop wallon du d\u00e9veloppement \u00e0 l’international.<\/span><\/p>\n

Outre ses services g\u00e9n\u00e9riques, l’AWEX peut mettre \u00e0 disposition des scale ups export ou des entreprises structurantes une task force d\u00e9di\u00e9e \u00e0 la r\u00e9alisation de projets sp\u00e9cifiques \u00e0 forte valeur ajout\u00e9e wallonne.\u00a0<\/span><\/p>\n

Comment l’AWEX s’adapte-t-elle aux changements rapides du march\u00e9 international pour rester comp\u00e9titive dans la promotion des exportations wallonnes?<\/b><\/p>\n

Le commerce international a \u00e9volu\u00e9 rapidement ces derni\u00e8res ann\u00e9es. Les exportateurs wallons ont \u00e9t\u00e9 impact\u00e9s par de multiples crises et doivent int\u00e9grer de nouveaux modes de fonctionnement \u00e0 l’international, incluant diff\u00e9rents types de partenariats. Nous parlons donc plus volontiers d\u2019 \u00ab\u00a0internationalisation \u00bb des entreprises plut\u00f4t que d\u2019 \u00ab\u00a0exportation \u00bb.\u00a0<\/span><\/p>\n

L’AWEX s’est efforc\u00e9e de r\u00e9pondre aux probl\u00e9matiques des entreprises en proposant notamment des mesures de relance des exportations wallonnes (post covid, post Brexit …) et en adaptant ses services aux nouveaux paradigmes du commerce international. Elle s’est \u00e9galement r\u00e9organis\u00e9e en interne et a tir\u00e9 profit des \u00e9volutions technologiques pour \u00eatre plus efficace et plus r\u00e9active par rapport aux opportunit\u00e9s pour la Wallonie sur les march\u00e9s mondiaux.<\/span><\/p>\n

Quelles nouvelles initiatives l’AWEX pr\u00e9voit-elle de lancer pour renforcer encore la comp\u00e9titivit\u00e9 de la Wallonie sur la sc\u00e8ne internationale?<\/b><\/p>\n

L’AWEX<\/a> vient de cl\u00f4turer un appel \u00e0 projets strat\u00e9giques d’internationalisation qui a permis \u00e0 42 entreprises wallonnes de b\u00e9n\u00e9ficier d’un financement exceptionnel pour leur d\u00e9veloppement \u00e0 l’international en 2025 avec des retomb\u00e9es positives pour la Wallonie.<\/span><\/p>\n

Le programme d’actions 2025 de l’Agence regroupe pr\u00e8s de 150 initiatives pour promouvoir le savoir-faire wallon en dehors de nos fronti\u00e8res. Un peu moins de la moiti\u00e9 des actions seront men\u00e9es en dehors de l\u2019Union europ\u00e9enne dans des zones o\u00f9 les entreprises wallonnes souhaitent renforcer leur pr\u00e9sence et dans des secteurs tels que les technologies durables, le num\u00e9rique, l\u2019a\u00e9ronautique ou encore l\u2019agroalimentaire. L’approche cross market est renforc\u00e9e ainsi que la dimension technologique avec des missions sp\u00e9cifiques dans des secteurs d\u2019avenir comme la mecatech et les biotechnologies. L\u2019Agence travaille \u00e9galement sur l\u2019analyse et le renforcement des cha\u00eenes de valeur en Wallonie (y compris via l\u2019attraction d\u2019investisseurs \u00e9trangers) afin de renforcer la comp\u00e9titivit\u00e9 des secteurs concern\u00e9s.<\/span><\/p>\n

Enfin, l’Agence poursuivra dans les prochains mois sa politique de simplification administrative et de services \u00ab\u00a0fast track\u00a0\u00bb aux entreprises wallonnes pour renforcer leur agilit\u00e9 \u00e0 l’international.<\/span><\/p>\n

Cet article \u00e0 \u00e9t\u00e9 r\u00e9dig\u00e9 en \u00e9troite collaboration avec\u00a0l\u2019AWEX<\/a>.<\/em><\/p>\n

A LIRE AUSSI:
\nTelix innove pour transformer le march\u00e9 de pr\u00e9cision<\/a>
\n\u00ab L\u2019extension de la ville de Kinshasa aura des r\u00e9percussions positives sur toute la RDC \u00bb<\/a>
\nLa Belgique ne doit pas rater le coche de l\u2019IA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dans un contexte \u00e9conomique mondialis\u00e9, l’Agence wallonne \u00e0 l’Exportation et aux Investissements \u00e9trangers (AWEX) se positionne comme un acteur essentiel pour soutenir les entreprises wallonnes dans leur d\u00e9marche d’internationalisation. \u00c0 travers un accompagnement personnalis\u00e9, des aides financi\u00e8res et un programme d\u2019actions, l’AWEX aide ces entreprises \u00e0 naviguer parmi les d\u00e9fis des march\u00e9s internationaux et \u00e0 […]<\/p>\n","protected":false},"author":7,"featured_media":8064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[98],"tags":[],"class_list":{"0":"post-8058","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brandvoice"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":null,"auteur_traducteur":"","yoast_head":"\nDiversifier ses ventes en se d\u00e9veloppant \u00e0 l\u2019international : le r\u00f4le-cl\u00e9 de l\u2019AWEX | Forbes Belgique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forbes.be\/fr\/diversifier-ses-ventes-en-se-developpant-a-linternational-le-role-cle-de-lawex\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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