{"id":8204,"date":"2025-01-21T08:00:32","date_gmt":"2025-01-21T07:00:32","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=8204"},"modified":"2025-01-21T11:03:49","modified_gmt":"2025-01-21T10:03:49","slug":"nouveau-pilote-aux-commandes-de-la-plateforme-specialisee-media-marketing-mm","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/nouveau-pilote-aux-commandes-de-la-plateforme-specialisee-media-marketing-mm\/","title":{"rendered":"Nouveau pilote aux commandes de la plateforme sp\u00e9cialis\u00e9e Media Marketing (MM)"},"content":{"rendered":"

La majorit\u00e9 des parts d\u00e9tenues par Marcom World SRL dans Media Marketing (MM) a \u00e9t\u00e9 c\u00e9d\u00e9e \u00e0 un trio d\u2019associ\u00e9s rassemblant Jean-Vianney Philippe, Gabriel Goldberg et Nicolas Debray. Serge De Schryver et Fred Bouchar restent actionnaires minoritaires.<\/strong><\/p>\n

\u00abDepuis 40 ans, Media Marketing<\/a><\/strong> occupe une place centrale dans l\u2019\u00e9cosyst\u00e8me belge desm\u00e9dias et du marketing. Gr\u00e2ce au travail de Serge De Schryver<\/strong><\/a>, Fred Bouchar<\/strong><\/a> et de leur \u00e9quipe, MM s\u2019est impos\u00e9 comme un acteur incontournable. La qualit\u00e9 \u00e9ditoriale et leurs \u00e9v\u00e9nements f\u00e9d\u00e9rateurs ont permis \u00e0 l\u2019entreprise de cimenter les relations entre les diff\u00e9rents stakeholders<\/em> du secteur\u00bb, explique Jean-Vianney Philippe<\/strong><\/a>, qui vient de reprendre la barre de l\u2019entreprise bruxelloise log\u00e9e avenue Herrmann-Debroux \u00e0 Auderghem.<\/p>\n

\"\"
Jean-Vianney Philippe, le nouveau patron de MM.<\/figcaption><\/figure>\n

Selon le nouveau pilote, qui veut \u00e9largir rapidement le spectre d\u2019action de la soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e en produits B-to-B destin\u00e9s au secteur marketing & communication, le contexte business, culturel, politique et g\u00e9n\u00e9rationnel \u00aboffre aujourd\u2019hui l\u2019opportunit\u00e9 d\u2019aller plus loin: transformer l\u2019acquis maison en un v\u00e9ritable turbo capable d\u2019apporter encore plus de valeur au secteur, notamment en dopant l\u2019ADN actuel via de nouveaux formats et via l\u2019intensification de la distribution digitale pour toucher des audiences \u00e9largies -et notamment les jeunes g\u00e9n\u00e9rations.<\/p>\n

Expertise compl\u00e9mentaire \u00e0 valoriser<\/strong><\/h3>\n

Pour y parvenir, Jean-Vianney Philippe compte miser sur l\u2019exp\u00e9rience professionnelle d\u00e9j\u00e0 acquise de son c\u00f4t\u00e9 avec succ\u00e8s, lui qui a co-fond\u00e9 Broadkat<\/strong><\/a>, une agence digitale cr\u00e9ative bas\u00e9e sur la data o\u00f9 il a pu d\u00e9velopper des campagnes innovantes pour des clients tels que Brussels Airlines, Pizza Hut, Samsonite, Hilti et bien d’autres.<\/p>\n

Son expertise l\u2019a ensuite conduit \u00e0 diriger la communication du Mouvement R\u00e9formateur (MR)<\/strong>, o\u00f9 il a structur\u00e9 le d\u00e9partement communication du parti et modernis\u00e9 la strat\u00e9gie digitale, contribuant ainsi \u00e0 la victoire du parti lors des derni\u00e8res \u00e9lections.<\/p>\n

Entre 2021 et 2024, il a \u00e9galement occup\u00e9 les fonctions de Senior Vice President chez Weber Shandwick (IPG)<\/strong><\/a>, o\u00f9 il a introduit des concepts novateurs comme le Programmatic PR et pilot\u00e9 des projets digitaux au niveau EMEA et global.<\/p>\n

\"Media
\u00a9 Media Marketing<\/figcaption><\/figure>\n

Passage de flambeau en douceur<\/strong><\/h3>\n

C\u2019est fort de cette exp\u00e9rience entrepreneuriale crois\u00e9e qu\u2019il prend aujourd\u2019hui la direction op\u00e9rationnelle de Marcom World<\/strong><\/a>. Il y succ\u00e8de \u00e0 Serge De Schryver, qui accompagnera la transition avant de se retirer progressivement, et promet au passage qu\u2019il n’y aura pas de changement au niveau des \u00e9quipes \u00e9ditoriale (Griet Byl, Damien et Patrick Steinfort) et commerciale (Margaux De Schryver).<\/p>\n

Ses associ\u00e9s, Gabriel Goldberg<\/strong><\/a> et Nicolas Debray<\/strong><\/a>, apporteront quant \u00e0 eux leur expertise strat\u00e9gique, fruit de leurs parcours professionnels dans l\u2019\u00e9cosyst\u00e8me belge des m\u00e9dias et du marketing. Le changement d\u2019actionnariat s\u2019accompagne de la sortie d\u2019Azerion Belgium<\/strong><\/a>, filiale belge du groupe d\u2019\u00e9dition digitale n\u00e9erlandais.<\/p>\n","protected":false},"excerpt":{"rendered":"

La majorit\u00e9 des parts d\u00e9tenues par Marcom World SRL dans Media Marketing (MM) a \u00e9t\u00e9 c\u00e9d\u00e9e \u00e0 un trio d\u2019associ\u00e9s rassemblant Jean-Vianney Philippe, Gabriel Goldberg et Nicolas Debray. Serge De Schryver et Fred Bouchar restent actionnaires minoritaires. \u00abDepuis 40 ans, Media Marketing occupe une place centrale dans l\u2019\u00e9cosyst\u00e8me belge desm\u00e9dias et du marketing. Gr\u00e2ce au […]<\/p>\n","protected":false},"author":15,"featured_media":8206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,19,15],"tags":[],"class_list":{"0":"post-8204","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualite","8":"category-entrepreneurs","9":"category-leadership"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"Media Marketing change de mains : Marcom World SRL c\u00e8de ses parts majoritaires \u00e0 Jean-Vianney Philippe, Gabriel Goldberg et Nicolas Debray.","auteur_traducteur":"","yoast_head":"\nNouveau pilote aux commandes de la plateforme sp\u00e9cialis\u00e9e Media Marketing (MM) | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"Media Marketing change de mains : Marcom World SRL c\u00e8de ses parts majoritaires \u00e0 Jean-Vianney Philippe, Gabriel Goldberg et Nicolas Debray.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forbes.be\/fr\/nouveau-pilote-aux-commandes-de-la-plateforme-specialisee-media-marketing-mm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouveau pilote aux commandes de la plateforme sp\u00e9cialis\u00e9e Media Marketing (MM) | Forbes Belgique\" \/>\n<meta property=\"og:description\" content=\"Media Marketing change de mains : Marcom World SRL c\u00e8de ses parts majoritaires \u00e0 Jean-Vianney Philippe, Gabriel Goldberg et Nicolas Debray.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.forbes.be\/fr\/nouveau-pilote-aux-commandes-de-la-plateforme-specialisee-media-marketing-mm\/\" \/>\n<meta property=\"og:site_name\" content=\"Forbes Belgique\" \/>\n<meta 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