{"id":8822,"date":"2025-02-22T10:00:19","date_gmt":"2025-02-22T09:00:19","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=8822"},"modified":"2026-02-24T18:58:14","modified_gmt":"2026-02-24T17:58:14","slug":"chine-vers-un-leader-mondial-de-linnovation","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/chine-vers-un-leader-mondial-de-linnovation\/","title":{"rendered":"Chine, vers un leader mondial de l’innovation?"},"content":{"rendered":"

Quelques jours avant de basculer dans l\u2019ann\u00e9e du serpent de bois, la Chine a surpris le monde avec DeepSeek, un mod\u00e8le d\u2019intelligence artificielle (AI) d\u00e9velopp\u00e9 par la start-up chinoise du m\u00eame nom pour une infime fraction du co\u00fbt de ceux d\u00e9velopp\u00e9s par OpenAI et autres concurrents am\u00e9ricains. Un fait d\u2019autant plus notable qu\u2019il surgit dans un contexte de rivalit\u00e9 exacerb\u00e9e entre les Etats-Unis et la Chine, et d\u2019acc\u00e8s \u00e0 la technologie occidentale de plus en plus t\u00e9nu pour les entreprises chinoises.<\/strong><\/p>\n

Si bien des regards se tournent aujourd\u2019hui vers l\u2019impact potentiel de DeepSeek sur la cha\u00eene de valeur AI, ainsi que sur les d\u00e9penses des hyperscalers <\/em>am\u00e9ricains, cet exploit – m\u00eame si quelques zones d\u2019ombre persistent – illustre la force de l\u2019innovation Made in China<\/em>. Une capacit\u00e9 d\u2019innovation capitale pour pouvoir rester dans la course \u00e9conomique et technologique avec les Etats-Unis.<\/p>\n

Et pour cela, la Chine investit \u00e9norm\u00e9ment. Chaque ann\u00e9e, pr\u00e8s d\u20191,5 million d\u2019ing\u00e9nieurs sortent des universit\u00e9s chinoises, soit le tiers du total des ing\u00e9nieurs dipl\u00f4m\u00e9s dans le monde. Le nombre de chercheurs atteint quant \u00e0 lui 2,4 millions, une nette progression par rapport \u00e0 2011, o\u00f9 l\u2019on en comptait 1,3 million. Le gap se creuse avec les Etats-Unis, o\u00f9, sur la m\u00eame p\u00e9riode, le nombre de chercheurs est pass\u00e9 de 1,1million \u00e0 1,6 million. Les d\u00e9penses de recherche et d\u00e9veloppement (R&D) ont suivi la m\u00eame tendance, passant de 246 milliards de dollars en 2011 \u00e0 811 milliards en 2022. Sur la m\u00eame p\u00e9riode, aux Etats-Unis, les d\u00e9penses de R&D ont progress\u00e9 de 427 milliards \u00e0 923 milliards de dollars. Et la Chine repr\u00e9sentait, en 2022, 46,8% des d\u00e9p\u00f4ts de brevets dans le monde.<\/p>\n

Exemple embl\u00e9matique la capacit\u00e9 d\u2019innovation chinoise\u00a0: le v\u00e9hicule \u00e9lectrique. La Chine a r\u00e9ussi \u00e0 s\u2019imposer comme le leader de la transition \u00e9lectrique. En 2023, le pays produisait d\u00e9j\u00e0 58% des v\u00e9hicules \u00e9lectriques vendus dans le monde. Avec une part de march\u00e9 globale de 23%, BYD devance largement Tesla (11%) en 2024 – de janvier \u00e0 septembre-, et 3 entreprises du top 5 mondial des constructeurs de v\u00e9hicules \u00e9lectriques sont chinoises. Au-del\u00e0 des subventions publiques encourageant l\u2019adoption des v\u00e9hicules \u00e9lectriques, la Chine a d\u00e9ploy\u00e9 une strat\u00e9gie concert\u00e9e destin\u00e9e \u00e0 contr\u00f4ler l\u2019ensemble de la cha\u00eene de valeurs, des min\u00e9raux critiques aux batteries, en passant par le logiciel. Sur les batteries en particulier, la Chine contr\u00f4le pr\u00e8s de 80% de parts de march\u00e9, CATL (37%) et BYD (17%) \u00e9tant les deux premiers fabricants au monde.<\/p>\n

\"\"
St\u00e9phane Van Tilborg, Country Manager Benelux, La Financi\u00e8re de l\u2019\u00c9chiquier \u00a9LFDE<\/figcaption><\/figure>\n

La Chine compte bien r\u00e9pliquer ce succ\u00e8s sur le segment des semiconducteurs. Confront\u00e9e \u00e0 de nombreuses sanctions am\u00e9ricaines sur l\u2019acc\u00e8s aux semiconducteurs, ainsi qu\u2019aux \u00e9quipements de production de semiconducteurs, la Chine vise l\u2019auto-suffisance. P\u00e9kin a ainsi lanc\u00e9 un fonds d\u2019investissement dot\u00e9 de 344 milliards de yuans (47,5 milliards de dollars) afin d\u2019investir dans ce secteur. Des efforts qui ont notamment permis \u00e0 Huawei de revenir sur le devant de la sc\u00e8ne avec un smartphone<\/em> performant. M\u00eame dans le segment des \u00e9quipements de production de semiconducteurs, domin\u00e9 par les soci\u00e9t\u00e9s am\u00e9ricaines, europ\u00e9ennes, japonaises et cor\u00e9ennes, la Chine progresse. La soci\u00e9t\u00e9 Shanghai Micro Electronics Equipment (SMEE) vient ainsi de soumettre le premier brevet chinois dans la lithographie EUV, jusqu\u2019ici chasse gard\u00e9e d\u2019ASML.<\/p>\n

L\u2019atelier du monde se transforme en leader mondial de l\u2019innovation, une r\u00e9volution qui aura sans nul doute un impact sur l\u2019investissement en actions chinoises.<\/p>\n

Disclaimer. Ces informations, donn\u00e9es et opinions de LFDE<\/a> sont fournies uniquement \u00e0 titre d\u2019information et, de ce fait, ne constituent ni une offre d\u2019achat ou de vente d\u2019un titre ni un conseil en investissement ni une analyse financi\u00e8re. Les performances pass\u00e9es ne pr\u00e9jugent pas des performances futures. Les valeurs cit\u00e9es sont donn\u00e9es \u00e0 titre d’exemple. Ni leur pr\u00e9sence dans les portefeuilles g\u00e9r\u00e9s, ni leur performance ne sont garanties.<\/p>\n

Cet article a \u00e9t\u00e9 \u00e9crit en \u00e9troite collaboration avec LFDE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quelques jours avant de basculer dans l\u2019ann\u00e9e du serpent de bois, la Chine a surpris le monde avec DeepSeek, un mod\u00e8le d\u2019intelligence artificielle (AI) d\u00e9velopp\u00e9 par la start-up chinoise du m\u00eame nom pour une infime fraction du co\u00fbt de ceux d\u00e9velopp\u00e9s par OpenAI et autres concurrents am\u00e9ricains. Un fait d\u2019autant plus notable qu\u2019il surgit dans […]<\/p>\n","protected":false},"author":7,"featured_media":8824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[98],"tags":[],"class_list":{"0":"post-8822","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brandvoice"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"La Chine compte bien r\u00e9pliquer ce succ\u00e8s sur le segment des semiconducteurs.","auteur_traducteur":"","yoast_head":"\nChine, vers un leader mondial de l'innovation? | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"La Chine compte bien r\u00e9pliquer ce succ\u00e8s sur le segment des semiconducteurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forbes.be\/fr\/chine-vers-un-leader-mondial-de-linnovation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chine, vers un leader mondial de l'innovation? | Forbes Belgique\" \/>\n<meta property=\"og:description\" content=\"La Chine compte bien r\u00e9pliquer ce succ\u00e8s sur le segment des semiconducteurs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.forbes.be\/fr\/chine-vers-un-leader-mondial-de-linnovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Forbes Belgique\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/forbesbelgique\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-22T09:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T17:58:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2025\/02\/horizontal-image-a-la-une-marie-claire-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"670\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"BRANDVOICE | Sponsored Content\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"BRANDVOICE | Sponsored Content\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/chine-vers-un-leader-mondial-de-linnovation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/chine-vers-un-leader-mondial-de-linnovation\\\/\"},\"author\":{\"name\":\"BRANDVOICE | Sponsored Content\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#\\\/schema\\\/person\\\/f6bf8fa623babedc7051f16985d6a1d5\"},\"headline\":\"Chine, vers un leader mondial de l’innovation?\",\"datePublished\":\"2025-02-22T09:00:19+00:00\",\"dateModified\":\"2026-02-24T17:58:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/chine-vers-un-leader-mondial-de-linnovation\\\/\"},\"wordCount\":727,\"publisher\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/chine-vers-un-leader-mondial-de-linnovation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/horizontal-image-a-la-une-marie-claire-3.png\",\"articleSection\":[\"Brandvoice\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/chine-vers-un-leader-mondial-de-linnovation\\\/\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/chine-vers-un-leader-mondial-de-linnovation\\\/\",\"name\":\"Chine, vers un leader mondial de l'innovation? | Forbes Belgique\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/chine-vers-un-leader-mondial-de-linnovation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/chine-vers-un-leader-mondial-de-linnovation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/horizontal-image-a-la-une-marie-claire-3.png\",\"datePublished\":\"2025-02-22T09:00:19+00:00\",\"dateModified\":\"2026-02-24T17:58:14+00:00\",\"description\":\"La Chine compte bien r\u00e9pliquer ce succ\u00e8s sur le segment des semiconducteurs.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/chine-vers-un-leader-mondial-de-linnovation\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.forbes.be\\\/fr\\\/chine-vers-un-leader-mondial-de-linnovation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/chine-vers-un-leader-mondial-de-linnovation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/horizontal-image-a-la-une-marie-claire-3.png\",\"contentUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/horizontal-image-a-la-une-marie-claire-3.png\",\"width\":1280,\"height\":670,\"caption\":\"\u00a9Pexels\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/chine-vers-un-leader-mondial-de-linnovation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Chine, vers un leader mondial de l’innovation?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/\",\"name\":\"Forbes Belgique\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#organization\",\"name\":\"Forbes Belgique\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/forbes.be_.png\",\"contentUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/forbes.be_.png\",\"width\":1200,\"height\":675,\"caption\":\"Forbes Belgique\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/forbesbelgique\\\/\",\"https:\\\/\\\/www.instagram.com\\\/Forbes_Belgium\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/forbes-belgium\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#\\\/schema\\\/person\\\/f6bf8fa623babedc7051f16985d6a1d5\",\"name\":\"BRANDVOICE | Sponsored Content\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/forbes-thumb-150x150.jpg\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/forbes-thumb-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/forbes-thumb-150x150.jpg\",\"caption\":\"BRANDVOICE | Sponsored Content\"},\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/author\\\/partenairesforbes-be\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chine, vers un leader mondial de l'innovation? | Forbes Belgique","description":"La Chine compte bien r\u00e9pliquer ce succ\u00e8s sur le segment des semiconducteurs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.forbes.be\/fr\/chine-vers-un-leader-mondial-de-linnovation\/","og_locale":"fr_FR","og_type":"article","og_title":"Chine, vers un leader mondial de l'innovation? | Forbes Belgique","og_description":"La Chine compte bien r\u00e9pliquer ce succ\u00e8s sur le segment des semiconducteurs.","og_url":"https:\/\/www.forbes.be\/fr\/chine-vers-un-leader-mondial-de-linnovation\/","og_site_name":"Forbes Belgique","article_publisher":"https:\/\/www.facebook.com\/forbesbelgique\/","article_published_time":"2025-02-22T09:00:19+00:00","article_modified_time":"2026-02-24T17:58:14+00:00","og_image":[{"width":1280,"height":670,"url":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2025\/02\/horizontal-image-a-la-une-marie-claire-3.png","type":"image\/png"}],"author":"BRANDVOICE | Sponsored Content","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"BRANDVOICE | Sponsored Content","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.forbes.be\/fr\/chine-vers-un-leader-mondial-de-linnovation\/#article","isPartOf":{"@id":"https:\/\/www.forbes.be\/fr\/chine-vers-un-leader-mondial-de-linnovation\/"},"author":{"name":"BRANDVOICE | Sponsored Content","@id":"https:\/\/www.forbes.be\/fr\/#\/schema\/person\/f6bf8fa623babedc7051f16985d6a1d5"},"headline":"Chine, vers un leader mondial de l’innovation?","datePublished":"2025-02-22T09:00:19+00:00","dateModified":"2026-02-24T17:58:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.forbes.be\/fr\/chine-vers-un-leader-mondial-de-linnovation\/"},"wordCount":727,"publisher":{"@id":"https:\/\/www.forbes.be\/fr\/#organization"},"image":{"@id":"https:\/\/www.forbes.be\/fr\/chine-vers-un-leader-mondial-de-linnovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2025\/02\/horizontal-image-a-la-une-marie-claire-3.png","articleSection":["Brandvoice"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.forbes.be\/fr\/chine-vers-un-leader-mondial-de-linnovation\/","url":"https:\/\/www.forbes.be\/fr\/chine-vers-un-leader-mondial-de-linnovation\/","name":"Chine, vers un leader mondial de l'innovation? | Forbes Belgique","isPartOf":{"@id":"https:\/\/www.forbes.be\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.forbes.be\/fr\/chine-vers-un-leader-mondial-de-linnovation\/#primaryimage"},"image":{"@id":"https:\/\/www.forbes.be\/fr\/chine-vers-un-leader-mondial-de-linnovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2025\/02\/horizontal-image-a-la-une-marie-claire-3.png","datePublished":"2025-02-22T09:00:19+00:00","dateModified":"2026-02-24T17:58:14+00:00","description":"La Chine compte bien r\u00e9pliquer ce succ\u00e8s sur le segment des semiconducteurs.","breadcrumb":{"@id":"https:\/\/www.forbes.be\/fr\/chine-vers-un-leader-mondial-de-linnovation\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.forbes.be\/fr\/chine-vers-un-leader-mondial-de-linnovation\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.forbes.be\/fr\/chine-vers-un-leader-mondial-de-linnovation\/#primaryimage","url":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2025\/02\/horizontal-image-a-la-une-marie-claire-3.png","contentUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2025\/02\/horizontal-image-a-la-une-marie-claire-3.png","width":1280,"height":670,"caption":"\u00a9Pexels"},{"@type":"BreadcrumbList","@id":"https:\/\/www.forbes.be\/fr\/chine-vers-un-leader-mondial-de-linnovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.forbes.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Chine, vers un leader mondial de l’innovation?"}]},{"@type":"WebSite","@id":"https:\/\/www.forbes.be\/fr\/#website","url":"https:\/\/www.forbes.be\/fr\/","name":"Forbes Belgique","description":"","publisher":{"@id":"https:\/\/www.forbes.be\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.forbes.be\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.forbes.be\/fr\/#organization","name":"Forbes Belgique","url":"https:\/\/www.forbes.be\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.forbes.be\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/02\/forbes.be_.png","contentUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/02\/forbes.be_.png","width":1200,"height":675,"caption":"Forbes Belgique"},"image":{"@id":"https:\/\/www.forbes.be\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/forbesbelgique\/","https:\/\/www.instagram.com\/Forbes_Belgium","https:\/\/www.linkedin.com\/company\/forbes-belgium\/"]},{"@type":"Person","@id":"https:\/\/www.forbes.be\/fr\/#\/schema\/person\/f6bf8fa623babedc7051f16985d6a1d5","name":"BRANDVOICE | Sponsored Content","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/01\/forbes-thumb-150x150.jpg","url":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/01\/forbes-thumb-150x150.jpg","contentUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/01\/forbes-thumb-150x150.jpg","caption":"BRANDVOICE | Sponsored Content"},"url":"https:\/\/www.forbes.be\/fr\/author\/partenairesforbes-be\/"}]}},"_links":{"self":[{"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/posts\/8822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/comments?post=8822"}],"version-history":[{"count":2,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/posts\/8822\/revisions"}],"predecessor-version":[{"id":8826,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/posts\/8822\/revisions\/8826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/media\/8824"}],"wp:attachment":[{"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/media?parent=8822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/categories?post=8822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/tags?post=8822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}