{"id":8885,"date":"2025-02-20T17:19:59","date_gmt":"2025-02-20T16:19:59","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=8885"},"modified":"2025-02-25T10:06:43","modified_gmt":"2025-02-25T09:06:43","slug":"pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\/","title":{"rendered":"Pourquoi AccorHotels se d\u00e9leste des murs de ses h\u00f4tels"},"content":{"rendered":"

Depuis pr\u00e8s de 10 ans d\u00e9j\u00e0, la strat\u00e9gie du PDG du groupe Accor, S\u00e9bastien Bazin, n\u2019a gu\u00e8re chang\u00e9. La cession du solde du portefeuille immobilier log\u00e9 dans la filiale AccorInvest devrait lib\u00e9rer le cash n\u00e9cessaire pour poursuivre l\u2019expansion internationale. <\/strong><\/p>\n

Depuis plus de dix ans d\u00e9j\u00e0, la politique d\u2019expansion de tous les groupes h\u00f4teliers repose sur un repli sur leur premier m\u00e9tier (core business<\/em>) en externalisant au maximum leurs actifs immobiliers histoire de d\u00e9gager du cash et d\u2019\u00e9tendre plus rapidement leur toile et leur chiffre d\u2019affaires en multipliant les produits et les enseignes sur tous les continents.<\/p>\n

AccorHotels<\/a> est aujourd\u2019hui pr\u00e9sent dans plus de 110 pays avec 5.682 h\u00f4tels (dont 293 ouverts l’an dernier)<\/strong> et environ 10.000 restaurants et bars. \u00abEn 2025, nous allons nous concentrer sur les march\u00e9s \u00e0 fort potentiel: environ 60% de nos ouvertures se feront sur la r\u00e9gion Moyen-Orient, Afrique et Asie-Pacifique\u00bb, pr\u00e9cise au passage \u00e0 l\u2019AFP la directrice financi\u00e8re du groupe, Martine Gerow<\/a><\/strong>.<\/p>\n

\"\"
Le Sofitel Mumbai.<\/figcaption><\/figure>\n

Pour AccorHotels, il s\u2019agissait d\u00e9j\u00e0 d\u00e8s 2018 d\u2019ouvrir plus d\u2019un h\u00f4tel par jour. La donne n\u2019a gu\u00e8re chang\u00e9. Le mandat de S\u00e9bastien Bazin<\/a>, l\u2019actuel PDG aux commandes depuis fin 2013<\/strong> d\u00e9j\u00e0, devrait \u00eatre prolong\u00e9 de trois ans \u00e0 l’occasion de l’assembl\u00e9e g\u00e9n\u00e9rale du groupe planifi\u00e9e en mai. Un d\u00e9lai qui lui permettra de finaliser en moins de deux ans le processus de cession d’AccorInvest, la filiale immobili\u00e8re dont le sixi\u00e8me groupe h\u00f4telier mondial, qui poss\u00e8de des enseignes comme Ibis, Sofitel, Novotel, Mercure ou Pullman, d\u00e9tient encore 30% des parts<\/strong>.<\/p>\n

\"\"
S\u00e9bastien Bazin, le PDG d’AccorHotels. Photo Fabrice Malard<\/figcaption><\/figure>\n

Le moment est particuli\u00e8rement propice: apr\u00e8s avoir mis genou en terre lors de la pand\u00e9mie, le march\u00e9 h\u00f4telier s\u2019est bien redress\u00e9 et les investisseurs internationaux lorgnent \u00e0 nouveau les murs g\u00e9r\u00e9s par les groupes h\u00f4teliers les plus solides, actuellement plus attractifs que ceux des bureaux ou des commerces.<\/p>\n

H\u00f4tels F1 en mire<\/strong><\/h3>\n
\"\"
L’\u00e9ventail de marques du groupe AccorHotels.<\/figcaption><\/figure>\n

AccorInvest d\u00e9tient notamment les murs et les fonds de la marque d’entr\u00e9e de gamme h\u00f4telF1<\/a>, que le groupe cherche \u00e0 c\u00e9der selon une information r\u00e9cente des Echos<\/em>. \u00abAccorInvest a d\u00e9j\u00e0 engag\u00e9 ce programme de cession d’actifs, qui est abouti pour environ 50%, et F1 fait partie de ce programme\u00bb, pr\u00e9cise Martine Gerow, qui ajoute que sa filiale a \u00abmaintenu son activit\u00e9, ind\u00e9pendamment de son plan de cession d’actifs et enregistr\u00e9 d’importantes plus-values sur ses actifs c\u00e9d\u00e9s\u00bb. En 2024, Accor a ainsi enregistr\u00e9 un chiffre d’affaires de 5,60 milliards d’euros<\/strong>, en hausse de +11%<\/strong>. Sa division \u00ab\u00a0luxe et lifestyle\u00a0\u00bb a vu son activit\u00e9 bondir de +19%, \u00e0 2,58 milliards d’euros, et sa division \u00ab\u00a0premium, milieu de gamme et \u00e9conomique\u00a0\u00bb a, elle, augment\u00e9 de +5%, \u00e0 3,10 milliards d’euros.<\/p>\n

\u00abIl y a 25 ans encore, les acteurs sur le segment de l\u2019h\u00f4tellerie jugeaient qu\u2019\u00eatre propri\u00e9taire de ses murs permettait de mieux les g\u00e9rer en bon p\u00e8re de famille. Aujourd\u2019hui, c\u2019est tout le contraire: pour rendre la soci\u00e9t\u00e9 sexy et lui permettre de s\u2019\u00e9tendre plus rapidement par le biais de la franchise, il faut se d\u00e9lester de ces actifs immobiliers qui sont souvent un frein \u00e0 l\u2019expansion\u00bb, explique un sp\u00e9cialiste du march\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Depuis pr\u00e8s de 10 ans d\u00e9j\u00e0, la strat\u00e9gie du PDG du groupe Accor, S\u00e9bastien Bazin, n\u2019a gu\u00e8re chang\u00e9. La cession du solde du portefeuille immobilier log\u00e9 dans la filiale AccorInvest devrait lib\u00e9rer le cash n\u00e9cessaire pour poursuivre l\u2019expansion internationale. Depuis plus de dix ans d\u00e9j\u00e0, la politique d\u2019expansion de tous les groupes h\u00f4teliers repose sur […]<\/p>\n","protected":false},"author":15,"featured_media":8886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,30,24,15,60],"tags":[],"class_list":{"0":"post-8885","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualite","8":"category-commerce","9":"category-immobilier","10":"category-leadership","11":"category-lifestyle"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"La strat\u00e9gie d'Accor n\u2019a gu\u00e8re chang\u00e9. La cession du solde du portefeuille immobilier log\u00e9 dans la filiale AccorInvest devrait lib\u00e9rer rapidement du cash.","auteur_traducteur":"","yoast_head":"\nPourquoi AccorHotels se d\u00e9leste des murs de ses h\u00f4tels | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"La strat\u00e9gie d'Accor n\u2019a gu\u00e8re chang\u00e9. La cession du solde du portefeuille immobilier log\u00e9 dans la filiale AccorInvest devrait lib\u00e9rer rapidement du cash.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forbes.be\/fr\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi AccorHotels se d\u00e9leste des murs de ses h\u00f4tels | Forbes Belgique\" \/>\n<meta property=\"og:description\" content=\"La strat\u00e9gie d'Accor n\u2019a gu\u00e8re chang\u00e9. La cession du solde du portefeuille immobilier log\u00e9 dans la filiale AccorInvest devrait lib\u00e9rer rapidement du cash.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.forbes.be\/fr\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\/\" \/>\n<meta property=\"og:site_name\" content=\"Forbes Belgique\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/forbesbelgique\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-20T16:19:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-25T09:06:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2025\/02\/image-e1740474394303.png\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Philippe Coul\u00e9e\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philippe Coul\u00e9e\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\\\/\"},\"author\":{\"name\":\"Philippe Coul\u00e9e\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#\\\/schema\\\/person\\\/22bfc3335e560f4084ef5af17ecdad87\"},\"headline\":\"Pourquoi AccorHotels se d\u00e9leste des murs de ses h\u00f4tels\",\"datePublished\":\"2025-02-20T16:19:59+00:00\",\"dateModified\":\"2025-02-25T09:06:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\\\/\"},\"wordCount\":598,\"publisher\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/image-e1740474394303.png\",\"articleSection\":[\"Actualit\u00e9s\",\"Commerce\",\"Immobilier\",\"Leadership\",\"Lifestyle\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\\\/\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\\\/\",\"name\":\"Pourquoi AccorHotels se d\u00e9leste des murs de ses h\u00f4tels | Forbes Belgique\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/image-e1740474394303.png\",\"datePublished\":\"2025-02-20T16:19:59+00:00\",\"dateModified\":\"2025-02-25T09:06:43+00:00\",\"description\":\"La strat\u00e9gie d'Accor n\u2019a gu\u00e8re chang\u00e9. La cession du solde du portefeuille immobilier log\u00e9 dans la filiale AccorInvest devrait lib\u00e9rer rapidement du cash.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.forbes.be\\\/fr\\\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/image-e1740474394303.png\",\"contentUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/image-e1740474394303.png\",\"width\":945,\"height\":495},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pourquoi AccorHotels se d\u00e9leste des murs de ses h\u00f4tels\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/\",\"name\":\"Forbes Belgique\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#organization\",\"name\":\"Forbes Belgique\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/forbes.be_.png\",\"contentUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/forbes.be_.png\",\"width\":1200,\"height\":675,\"caption\":\"Forbes Belgique\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/forbesbelgique\\\/\",\"https:\\\/\\\/www.instagram.com\\\/Forbes_Belgium\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/forbes-belgium\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/#\\\/schema\\\/person\\\/22bfc3335e560f4084ef5af17ecdad87\",\"name\":\"Philippe Coul\u00e9e\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/unnamed-150x150.jpg\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/unnamed-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/unnamed-150x150.jpg\",\"caption\":\"Philippe Coul\u00e9e\"},\"url\":\"https:\\\/\\\/www.forbes.be\\\/fr\\\/author\\\/philippe-couleeicloud-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pourquoi AccorHotels se d\u00e9leste des murs de ses h\u00f4tels | Forbes Belgique","description":"La strat\u00e9gie d'Accor n\u2019a gu\u00e8re chang\u00e9. La cession du solde du portefeuille immobilier log\u00e9 dans la filiale AccorInvest devrait lib\u00e9rer rapidement du cash.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.forbes.be\/fr\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\/","og_locale":"fr_FR","og_type":"article","og_title":"Pourquoi AccorHotels se d\u00e9leste des murs de ses h\u00f4tels | Forbes Belgique","og_description":"La strat\u00e9gie d'Accor n\u2019a gu\u00e8re chang\u00e9. La cession du solde du portefeuille immobilier log\u00e9 dans la filiale AccorInvest devrait lib\u00e9rer rapidement du cash.","og_url":"https:\/\/www.forbes.be\/fr\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\/","og_site_name":"Forbes Belgique","article_publisher":"https:\/\/www.facebook.com\/forbesbelgique\/","article_published_time":"2025-02-20T16:19:59+00:00","article_modified_time":"2025-02-25T09:06:43+00:00","og_image":[{"width":945,"height":495,"url":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2025\/02\/image-e1740474394303.png","type":"image\/png"}],"author":"Philippe Coul\u00e9e","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Philippe Coul\u00e9e","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.forbes.be\/fr\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\/#article","isPartOf":{"@id":"https:\/\/www.forbes.be\/fr\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\/"},"author":{"name":"Philippe Coul\u00e9e","@id":"https:\/\/www.forbes.be\/fr\/#\/schema\/person\/22bfc3335e560f4084ef5af17ecdad87"},"headline":"Pourquoi AccorHotels se d\u00e9leste des murs de ses h\u00f4tels","datePublished":"2025-02-20T16:19:59+00:00","dateModified":"2025-02-25T09:06:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.forbes.be\/fr\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\/"},"wordCount":598,"publisher":{"@id":"https:\/\/www.forbes.be\/fr\/#organization"},"image":{"@id":"https:\/\/www.forbes.be\/fr\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\/#primaryimage"},"thumbnailUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2025\/02\/image-e1740474394303.png","articleSection":["Actualit\u00e9s","Commerce","Immobilier","Leadership","Lifestyle"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.forbes.be\/fr\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\/","url":"https:\/\/www.forbes.be\/fr\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\/","name":"Pourquoi AccorHotels se d\u00e9leste des murs de ses h\u00f4tels | Forbes Belgique","isPartOf":{"@id":"https:\/\/www.forbes.be\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.forbes.be\/fr\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\/#primaryimage"},"image":{"@id":"https:\/\/www.forbes.be\/fr\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\/#primaryimage"},"thumbnailUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2025\/02\/image-e1740474394303.png","datePublished":"2025-02-20T16:19:59+00:00","dateModified":"2025-02-25T09:06:43+00:00","description":"La strat\u00e9gie d'Accor n\u2019a gu\u00e8re chang\u00e9. La cession du solde du portefeuille immobilier log\u00e9 dans la filiale AccorInvest devrait lib\u00e9rer rapidement du cash.","breadcrumb":{"@id":"https:\/\/www.forbes.be\/fr\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.forbes.be\/fr\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.forbes.be\/fr\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\/#primaryimage","url":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2025\/02\/image-e1740474394303.png","contentUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2025\/02\/image-e1740474394303.png","width":945,"height":495},{"@type":"BreadcrumbList","@id":"https:\/\/www.forbes.be\/fr\/pourquoi-accorhotels-se-deleste-des-murs-de-ses-hotels\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.forbes.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Pourquoi AccorHotels se d\u00e9leste des murs de ses h\u00f4tels"}]},{"@type":"WebSite","@id":"https:\/\/www.forbes.be\/fr\/#website","url":"https:\/\/www.forbes.be\/fr\/","name":"Forbes Belgique","description":"","publisher":{"@id":"https:\/\/www.forbes.be\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.forbes.be\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.forbes.be\/fr\/#organization","name":"Forbes Belgique","url":"https:\/\/www.forbes.be\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.forbes.be\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/02\/forbes.be_.png","contentUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/02\/forbes.be_.png","width":1200,"height":675,"caption":"Forbes Belgique"},"image":{"@id":"https:\/\/www.forbes.be\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/forbesbelgique\/","https:\/\/www.instagram.com\/Forbes_Belgium","https:\/\/www.linkedin.com\/company\/forbes-belgium\/"]},{"@type":"Person","@id":"https:\/\/www.forbes.be\/fr\/#\/schema\/person\/22bfc3335e560f4084ef5af17ecdad87","name":"Philippe Coul\u00e9e","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/01\/unnamed-150x150.jpg","url":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/01\/unnamed-150x150.jpg","contentUrl":"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2024\/01\/unnamed-150x150.jpg","caption":"Philippe Coul\u00e9e"},"url":"https:\/\/www.forbes.be\/fr\/author\/philippe-couleeicloud-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/posts\/8885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/comments?post=8885"}],"version-history":[{"count":3,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/posts\/8885\/revisions"}],"predecessor-version":[{"id":8927,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/posts\/8885\/revisions\/8927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/media\/8886"}],"wp:attachment":[{"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/media?parent=8885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/categories?post=8885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forbes.be\/fr\/wp-json\/wp\/v2\/tags?post=8885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}