{"id":9290,"date":"2025-03-18T14:00:33","date_gmt":"2025-03-18T13:00:33","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=9290"},"modified":"2025-03-18T16:01:24","modified_gmt":"2025-03-18T15:01:24","slug":"lamerique-de-delvaux-a-paris","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/lamerique-de-delvaux-a-paris\/","title":{"rendered":"L\u2019Am\u00e9rique de Delvaux \u00e0 Paris"},"content":{"rendered":"

Fashion Week, Paris. Place Vend\u00f4me, Delvaux exposait avec les Mus\u00e9es <\/strong>Royaux la fresque The Americans, cr\u00e9\u00e9e pour l\u2019Exposition universelle de 1958.<\/strong><\/p>\n

En 1958, pour l\u2019Exposition universelle, le pavillon am\u00e9ricain passe commande \u00e0 Saul Steinberg d\u2019une fresque de 70 m\u00e8tres. \u00c0 l\u2019\u00e9poque, ce Juif devenu am\u00e9ricain a fui sa Roumanie natale puis son Italie d\u2019adoption en 1932, pour les \u00c9tats-Unis. Vu comme un caricaturiste et un dessinateur de presse, il ne jouit pas encore de sa future reconnaissance internationale. Pendant l\u2019Exposition, le magazine Vogue organise des d\u00e9fil\u00e9s de mode avec sa fresque de Steinberg<\/strong> pour d\u00e9cor.<\/p>\n

Pour cette m\u00eame Exposition, l\u2019industriel Philips a command\u00e9 son pavillon \u00e0 Le Corbusier, assist\u00e9 d\u2019un autre Roumain d\u2019origine, le compositeur Iannis Xenakis, devenu puis r\u00e9fugi\u00e9 en France d\u00e8s 1947. Le \u00ab\u00a0Philips\u00a0\u00bb proposait un spectacle sur une musique d\u2019Edgar Var\u00e8se. Jean-Marc Loubier<\/strong>, PDG de Delvaux<\/strong>, rappelle que le sac Brillant, mod\u00e8le-star de la marque, cr\u00e9\u00e9 lors de cette exposition, s\u2019inspirait pour ses plis savants de l\u2019architecture du \u00ab\u00a0Philips \u00ab\u00a0, un grand origami.<\/p>\n

Place Vend\u00f4me. H\u00f4tel d\u2019\u00c9vreux. Les salons du premier \u00e9tage se sont mu\u00e9s en \u00e9l\u00e9gant palais de glace. Les trois panneaux de la fresque de Saul Steinberg<\/strong>, restaur\u00e9s par les Mus\u00e9es royaux des beaux-arts de Belgique<\/strong><\/a>\u00a0gr\u00e2ce au soutien de la maison de luxe, renaissent sous les lambris. Ils traversent les salons comme Saul Steinberg<\/strong> traversait l\u2019Am\u00e9rique de part en part : de New York au du Midwest, de la Floride au Texas et \u00e0 la Californie. Le premier affiche la sc\u00e8ne newyorkaise, m\u00e9lange de comics, de West Side Story et de Manhattan Transfer de John dos Passos. Une image parfaite pour le magazine The New Yorker qu\u2019il illustra pendant soixante ans.<\/p>\n

Propagandiste, caricaturiste, illustrateur, graphiste, muraliste, dessinateur de mode et de publicit\u00e9, sc\u00e9nographe, artiste de galerie,\u00a0Steinberg<\/strong> marie la vieille Europe avec son travail du lettrage, si cher \u00e0 Magritte et les phylact\u00e8res des cartoons am\u00e9ricains. Et chez Delvaux<\/strong>, la lettre est embl\u00e9matique : tous les sacs du maroquinier sont griff\u00e9s d\u2019un \u00ab\u00a0D\u00a0\u00bb qui compose poign\u00e9es et fermoirs de tant de mod\u00e8les. La boucle est boucl\u00e9e\u2026<\/p>\n

\"\"
Kim Oosterlinck \u00a9 Hatim Kaghat<\/figcaption><\/figure>\n

Kim Oosterlinck<\/strong>, directeur des Mus\u00e9es Royaux<\/strong>, rappelle : \u00ab C\u2019est le regard transversal sur l\u2019Am\u00e9rique d\u2019un \u00e9migr\u00e9 europ\u00e9en qui a fui l’Europe et restitue <\/em>l\u2019Am\u00e9rique aux Europ\u00e9ens. Apr\u00e8s l’Exposition universelle, l\u2019\u0153uvre \u00e9tait promise \u00e0 la <\/em>destruction. Les Mus\u00e9es royaux l\u2019ont acquise, l\u2019ont expos\u00e9e en 2007, et en 2013 au <\/em>Mus\u00e9e Ludwig, \u00e0 Cologne. Delvaux<\/strong> nous a permis de restaurer trois panneaux, <\/em>r\u00e9alis\u00e9s dans des papiers tr\u00e8s fragiles, aux encres acides. Ils seront expos\u00e9s \u00e0 <\/em>nouveau chez nous cette ann\u00e9e. Exposer la totalit\u00e9 des huit reste difficile, en raison <\/em>de la dimension de l\u2019\u0153uvre.<\/em>\u00bb<\/p>\n

Durant la Fashion Week, Delvaux<\/strong> a re\u00e7u invit\u00e9s, acheteurs, clients, partenaires, employ\u00e9s. La maison emploie neuf-cents personnes dans trois ateliers belges, deux ateliers fran\u00e7ais et 60 boutiques dans le monde (six en Belgique), toutes inspir\u00e9es des principes des arts d\u00e9coratifs, avec un mobilier de qualit\u00e9 mus\u00e9ale. Depuis son rachat en 2011 pour le compte de Fung Brands Limited (qui l\u2019a revendue au Suisse Richemont en 2021), Jean-Marc Loubier<\/strong> est pass\u00e9 de 10 boutiques en Belgique, z\u00e9ro \u00e0 l\u2019\u00e9tranger, \u00e0 54 \u00e0 Paris, Milan, Rome, Londres, New York, Cor\u00e9e, Chine, Japon, Hong Kong, Duba\u00ef, Riyad, et r\u00e9cemment Bangkok.<\/p>\n

En 2011, 97% du chiffre d\u2019affaires \u00e9taient belges. En 2025, c\u2019est 85% hors Belgique.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fashion Week, Paris. Place Vend\u00f4me, Delvaux exposait avec les Mus\u00e9es Royaux la fresque The Americans, cr\u00e9\u00e9e pour l\u2019Exposition universelle de 1958. En 1958, pour l\u2019Exposition universelle, le pavillon am\u00e9ricain passe commande \u00e0 Saul Steinberg d\u2019une fresque de 70 m\u00e8tres. \u00c0 l\u2019\u00e9poque, ce Juif devenu am\u00e9ricain a fui sa Roumanie natale puis son Italie d\u2019adoption en […]<\/p>\n","protected":false},"author":27,"featured_media":9301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,63],"tags":[],"class_list":{"0":"post-9290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualite","8":"category-culture"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"Delvaux c\u00e9l\u00e8bre l\u2019Am\u00e9rique de Saul Steinberg \u00e0 Paris lors de la Fashion Week. Une fresque historique, un hommage \u00e0 l\u2019Exposition universelle de 1958 et l\u2019essor d\u2019une maison belge devenue ic\u00f4ne du luxe mondial.","auteur_traducteur":"","yoast_head":"\nL\u2019Am\u00e9rique de Delvaux \u00e0 Paris | Forbes Belgique<\/title>\n<meta name=\"description\" content=\"Delvaux c\u00e9l\u00e8bre l\u2019Am\u00e9rique de Saul Steinberg \u00e0 Paris lors de la Fashion Week. 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