{"id":9528,"date":"2025-03-29T14:00:43","date_gmt":"2025-03-29T13:00:43","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=9528"},"modified":"2025-03-29T10:00:18","modified_gmt":"2025-03-29T09:00:18","slug":"lululemon-chute-tarifs-recession","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/lululemon-chute-tarifs-recession\/","title":{"rendered":"L&rsquo;action Lululemon chute de pr\u00e8s de 15 % face aux menaces de tarifs et de r\u00e9cession"},"content":{"rendered":"<p>Le g\u00e9ant des v\u00eatements de sport Lululemon se dirige vers l&rsquo;une de ses pires pertes boursi\u00e8res, en raison des inqui\u00e9tudes sur la mani\u00e8re dont cette entreprise canadienne embl\u00e9matique op\u00e9rant aux \u00c9tats-Unis navigue dans un contexte macro\u00e9conomique difficile. Cela est notamment d\u00fb aux tarifs douaniers impos\u00e9s par le pr\u00e9sident Donald Trump, y compris une taxe de 25 % sur les importations canadiennes, ainsi qu&rsquo;\u00e0 l&rsquo;affaiblissement de la confiance des consommateurs.<\/p>\n<h2>Faits essentiels<\/h2>\n<ul>\n<li>L&rsquo;action de Lululemon a chut\u00e9 de 14 % pour atteindre 293 $, son niveau le plus bas depuis octobre.<\/li>\n<li>Il s&rsquo;agit de la pire perte en pourcentage pour les actions de Lululemon depuis mars dernier, et de la deuxi\u00e8me plus grande chute des cinq derni\u00e8res ann\u00e9es, selon les donn\u00e9es de FactSet.<\/li>\n<li>Cette vente massive a eu lieu malgr\u00e9 le fait que Lululemon a d\u00e9pass\u00e9 les pr\u00e9visions de r\u00e9sultats des analystes de Wall Street pour le dernier trimestre, car les investisseurs ont \u00e9t\u00e9 refroidis par les pr\u00e9visions de croissance de seulement 3 % pour 2025.<\/li>\n<li>Le PDG de Lululemon, Calvin McDonald, a d\u00e9clar\u00e9 que l&rsquo;environnement macro\u00e9conomique dynamique avait contribu\u00e9 \u00e0 rendre les consommateurs plus prudents, indiquant une baisse de la fr\u00e9quentation dans les magasins am\u00e9ricains au d\u00e9but de l&rsquo;ann\u00e9e.<\/li>\n<li>McDonald a not\u00e9 que les pr\u00e9visions financi\u00e8res de Lululemon tiennent compte d&rsquo;un ralentissement d&rsquo;environ 0,2 point de pourcentage li\u00e9 aux tarifs canadiens et mexicains de Trump, mais Wall Street pr\u00e9voit un impact bien plus important.<\/li>\n<li>Lululemon a \u00e9t\u00e9 le pire performeur de l&rsquo;indice S&amp;P 500 vendredi, qui a chut\u00e9 de plus de 1 % en raison de l&rsquo;indication que l&rsquo;inflation aux \u00c9tats-Unis reste \u00e9lev\u00e9e.<\/li>\n<\/ul>\n<h2>\u00c0 surveiller<\/h2>\n<p>L&rsquo;analyste Aneesha Sherman de Bernstein a pr\u00e9dit que si les tarifs continuent, l&rsquo;inflation augmente et le sentiment des consommateurs s&rsquo;aggrave, Lululemon pourrait conna\u00eetre sa premi\u00e8re baisse annuelle des ventes depuis au moins 2006.<\/p>\n<h2>Citation cruciale<\/h2>\n<p>\u00ab\u00a0Nous contr\u00f4lons ce que nous pouvons contr\u00f4ler\u00a0\u00bb, a d\u00e9clar\u00e9 McDonald aux analystes jeudi, refl\u00e9tant l&rsquo;attitude souvent frustr\u00e9e des dirigeants de multinationales face aux d\u00e9fis \u00e9conomiques.<\/p>\n<h2>Fait surprenant<\/h2>\n<p>Sherman a pr\u00e9dit que Lululemon serait \u00ab\u00a0gravement impact\u00e9\u00a0\u00bb par tout tarif que Trump pourrait imposer au Vietnam, repr\u00e9sentant environ 40 % de ses produits, contre seulement 4 % provenant du Canada et du Mexique.<\/p>\n<h2>Contexte cl\u00e9<\/h2>\n<p>Les tarifs sont particuli\u00e8rement difficiles pour les d\u00e9taillants comme Lululemon, qui doivent soit augmenter les prix pour compenser les taxes d&rsquo;importation, soit absorber ces co\u00fbts, r\u00e9duisant ainsi les marges b\u00e9n\u00e9ficiaires. Trump a r\u00e9cemment impos\u00e9 un tarif de 25 % sur tous les produits canadiens et mexicains, bien qu&rsquo;il ait exempt\u00e9 certains produits, une exemption qui doit expirer le mois prochain. De nombreux indicateurs montrent que les Am\u00e9ricains se pr\u00e9parent \u00e0 une r\u00e9cession \u00e9conomique.<\/p>\n<h2>D&rsquo;autres d\u00e9taillants lancent l\u2019alarme des tarifs<\/h2>\n<p>Lululemon n&rsquo;est pas la premi\u00e8re grande entreprise \u00e0 s&rsquo;inqui\u00e9ter des effets n\u00e9gatifs significatifs des tarifs sur son activit\u00e9. Walmart, Ford et Tesla ont \u00e9galement exprim\u00e9 des pr\u00e9occupations similaires quant \u00e0 l&rsquo;impact des politiques tarifaires de Trump.<\/p>\n<p>Cet article a \u00e9t\u00e9 \u00e9crit par Derek Saul et traduit par Forbes.be<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lululemon enregistre une baisse significative de son action alors que les tarifs et la r\u00e9cession font trembler le secteur du d\u00e9tail canadien.<\/p>\n","protected":false},"author":28,"featured_media":9527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,16],"tags":[],"class_list":{"0":"post-9528","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualite","8":"category-finance"},"acf":[],"_yoast_wpseo_title":"L'action Lululemon chute de pr\u00e8s de 15 % face aux menaces de tarifs et de r\u00e9cession","_yoast_wpseo_metadesc":"Lululemon voit son action chuter de 15 % en raison des craintes li\u00e9es aux tarifs et \u00e0 la r\u00e9cession, mena\u00e7ant le d\u00e9taillant canadien.","auteur_traducteur":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;action Lululemon chute de pr\u00e8s de 15 % face aux menaces de tarifs et de r\u00e9cession<\/title>\n<meta name=\"description\" content=\"Lululemon voit son action chuter de 15 % en raison des craintes li\u00e9es aux tarifs et \u00e0 la r\u00e9cession, mena\u00e7ant le d\u00e9taillant canadien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forbes.be\/fr\/lululemon-chute-tarifs-recession\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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