{"id":9728,"date":"2025-04-10T17:51:28","date_gmt":"2025-04-10T15:51:28","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=9728"},"modified":"2025-04-16T12:51:26","modified_gmt":"2025-04-16T10:51:26","slug":"mariage-a-litalienne-dans-la-sphere-fashion-prada-convole-avec-versace","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/mariage-a-litalienne-dans-la-sphere-fashion-prada-convole-avec-versace\/","title":{"rendered":"Mariage \u00e0 l’italienne dans la sph\u00e8re fashion: Prada convole avec Versace"},"content":{"rendered":"

Les fian\u00e7ailles \u00e9taient annonc\u00e9es. Le mariage en grande pompe entre Prada l\u2019\u00e9pur\u00e9e et Versace la flamboyante sera consomm\u00e9 avant l\u2019\u00e9t\u00e9 prochain. <\/strong><\/p>\n

C\u2019est confirm\u00e9: Prada<\/strong> annonce avoir trouv\u00e9 un accord d\u00e9finitif<\/a> et vouloir finaliser avant l\u2019\u00e9t\u00e9 le rachat de Versace<\/strong>. Le montant vers\u00e9 \u00e0 l\u2019actuel propri\u00e9taire –Capri Holdings Limited <\/a><\/strong>(Versace\/Jimmy Choo\/Michael Kors)- pour acqu\u00e9rir 100% des actions de la c\u00e9l\u00e8bre marque de luxe italienne fond\u00e9e voici 46 ans par Gianni Versace, est \u00e9valu\u00e9 \u00e0 1,25 milliard d’euros<\/strong> (en cash).<\/p>\n

Selon Patrizio Bertelli<\/a>,<\/strong> le mari de Miuccia Prada<\/strong> et actuel PDG italien du groupe centenaire Prada (Milan-1913), l’identit\u00e9 cr\u00e9ative et l\u2019authenticit\u00e9 culturelle qui ont fait le renom de Versace seront pr\u00e9serv\u00e9s. \u00ab\u00a0Nous voulons perp\u00e9tuer l\u2019h\u00e9ritage de Versace en c\u00e9l\u00e9brant et en r\u00e9interpr\u00e9tant son esth\u00e9tique audacieuse et intemporelle<\/em>\u00ab\u00a0, promet le patron qui pr\u00e9voit de finaliser la transaction au cours du second semestre 2025.<\/p>\n

\"\"
\u00a9Prada Group<\/figcaption><\/figure>\n

Ce dernier et son \u00e9pouse avaient \u00e9t\u00e9 inclus d\u00e8s 2013 par le magazine Forbes<\/a> parmi les couples les plus influents au monde, notamment suite \u00e0 l’introduction du titre Prada \u00e0 la Bourse de Hong Kong en juillet 2011. Mais l’ann\u00e9e suivante, quelques semaines apr\u00e8s avoir rapatri\u00e9 en Italie leurs holdings luxembourgeois et n\u00e9erlandais (Bellatrix SARL, Ludo, Rigel et Mirar), le couple \u00e9tait tomb\u00e9 dans le collimateur de la justice pour omission de d\u00e9claration de revenus portant sur plus de 400 millions d’euros<\/a>. Selon le quotidien italien La Reppublica<\/em>, un accord pass\u00e9 avec le fisc italien s’est conclu par le versement de la modique somme de 470 millions d’euros en num\u00e9raire.<\/p>\n

Noces de raison<\/strong><\/h3>\n

Le vendeur, qui a d\u00fb faire face \u00e0 des r\u00e9sultats en baisse, avait pay\u00e9 1,8 milliard de dollars en 2018, juste avant la pand\u00e9mie, pour ajouter Versace \u00e0 son portefeuille. \u00ab\u00a0Gr\u00e2ce \u00e0 une am\u00e9lioration des produits, du marketing et des boutiques, la marque est d\u00e9sormais bien positionn\u00e9e pour une croissance durable \u00e0 long terme. Nous sommes convaincus que le Groupe Prada est l’entreprise id\u00e9ale pour accompagner Versace vers sa prochaine \u00e8re de croissance et de succ\u00e8s\u00a0\u00bb<\/em>, assure pour sa part John D. Idol, le CEO de Capri Holdings<\/a>, qui ajoute que le cash d\u00e9gag\u00e9 servira \u00e0 \u00ab\u00a0accro\u00eetre la valeur actionnariale, \u00e0 consolider notre bilan et \u00e0 dynamiser la croissance future de Michael Kors et Jimmy Choo\u00a0\u00bb<\/em>.<\/p>\n

L\u2019acqu\u00e9reur<\/a>, qui poss\u00e8de d\u00e9j\u00e0 les marques Miu Miu, Church’s, Car Shoe, Marchesi 1824 et Luna Rossa, assure pour sa part vouloir attirer une client\u00e8le encore plus large, compl\u00e9mentaire \u00e0 sa cible actuelle, notamment aux \u00c9tats-Unis et parmi les jeunes consommateurs \u00e0 la recherche d’une mode distinctive. Le flamboyant Versace viendra donc compl\u00e9ter l’esth\u00e9tique plut\u00f4t \u00e9pur\u00e9e de Prada.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les fian\u00e7ailles \u00e9taient annonc\u00e9es. Le mariage en grande pompe entre Prada l\u2019\u00e9pur\u00e9e et Versace la flamboyante sera consomm\u00e9 avant l\u2019\u00e9t\u00e9 prochain. C\u2019est confirm\u00e9: Prada annonce avoir trouv\u00e9 un accord d\u00e9finitif et vouloir finaliser avant l\u2019\u00e9t\u00e9 le rachat de Versace. Le montant vers\u00e9 \u00e0 l\u2019actuel propri\u00e9taire –Capri Holdings Limited (Versace\/Jimmy Choo\/Michael Kors)- pour acqu\u00e9rir 100% des […]<\/p>\n","protected":false},"author":15,"featured_media":9740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,30,15,60,18],"tags":[],"class_list":{"0":"post-9728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualite","8":"category-commerce","9":"category-leadership","10":"category-lifestyle","11":"category-luxe"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"Les fian\u00e7ailles \u00e9taient annonc\u00e9es. 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