{"id":9780,"date":"2025-04-11T09:00:33","date_gmt":"2025-04-11T07:00:33","guid":{"rendered":"https:\/\/www.forbes.be\/fr\/?p=9780"},"modified":"2026-02-24T19:07:52","modified_gmt":"2026-02-24T18:07:52","slug":"copy-mastery-ils-exploitent-lia-pour-booster-les-ventes-des-entreprises-sur-internet","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/fr\/copy-mastery-ils-exploitent-lia-pour-booster-les-ventes-des-entreprises-sur-internet\/","title":{"rendered":"Copy Mastery &#8211; Ils exploitent l\u2019IA pour booster les ventes des entreprises sur internet"},"content":{"rendered":"<p><em>On sait que les usages de l\u2019intelligence artificielle se multiplient, mais sans jamais voir concr\u00e8tement son impact sur le monde des entreprises. Faisons un zoom sur son utilisation marketing \u00e0 travers l\u2019incubateur Copy Mastery, sp\u00e9cialis\u00e9 dans la formation copywriting cr\u00e9\u00e9 par Benoit et Joseph.<\/em><\/p>\n<h2><strong>Comment se servir de l\u2019IA en copywriting ?<\/strong><\/h2>\n<p><em>\u201cLes entreprises qui ne s\u2019en servent pas seront remplac\u00e9es. Comme celles qui n\u2019ont pas pris le virage du digital\u201d<\/em> affirme Benoit Michaud. Ce qui demandait avant plusieurs semaines\u00a0 n\u00e9cessite d\u00e9sormais quelques jours. Il cite par exemple l\u2019usage de l\u2019intelligence artificielle pour la r\u00e9daction de campagnes publicitaires sur les r\u00e9seaux sociaux ou encore des strat\u00e9gies d\u2019emails marketing.<\/p>\n<p>Avec leur strat\u00e9gie, l\u2019IA est exploit\u00e9e du d\u00e9but \u00e0 la fin du process marketing, que ce soit de l\u2019\u00e9tude de march\u00e9, la cr\u00e9ation d\u2019offre ou la r\u00e9daction d\u2019un message de vente impactant. R\u00e9sultat ? Plus de conversions et plus de ventes pour les entreprises. Pour autant, l\u2019IA est loin de remplacer les humains, le vrai gain se situe sur le temps gagn\u00e9 ainsi que la productivit\u00e9 d\u00e9cupl\u00e9e.<\/p>\n<h2><strong>Une demande pour des copywriters de plus en plus forte de la part des entreprises<\/strong><\/h2>\n<p>Le virage a eu lieu lors de la pand\u00e9mie durant laquelle les entreprises se sont r\u00e9veill\u00e9es sur l\u2019importance d\u2019avoir une strat\u00e9gie de vente en ligne adapt\u00e9e. Site internet, r\u00e9seaux sociaux, publicit\u00e9s en ligne\u2026 tous les contenus que nous consommons en ligne sont cr\u00e9\u00e9s \u00e0 la base sous forme de texte.<\/p>\n<p>C\u2019est dans ce climat que <a href=\"https:\/\/www.les-copywriters.com?el=forbes\">les copywriters<\/a>\u00a0 ont \u00e9merg\u00e9s afin d\u2019accompagner la croissance des entreprises sur le web. Que ce soit des ind\u00e9pendants, PME ou grands groupes, tous ont un besoin criant de s\u2019adapter aux nouvelles strat\u00e9gies marketing dans un environnement de plus en plus concurrentiel.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9781 size-full aligncenter\" src=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2025\/04\/image2.jpg\" alt=\"\" width=\"423\" height=\"234\" srcset=\"https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2025\/04\/image2.jpg 423w, https:\/\/www.forbes.be\/fr\/wp-content\/uploads\/2025\/04\/image2-300x166.jpg 300w\" sizes=\"auto, (max-width: 423px) 100vw, 423px\" \/><\/p>\n<h2><strong>Copy Mastery &#8211; La formation copywriting fa\u00e7on \u201cincubateur\u201d pour r\u00e9pondre \u00e0 la demande<\/strong><\/h2>\n<p>Face \u00e0 ces enjeux, les associ\u00e9s ont d\u00e9cid\u00e9 de lancer <a href=\"https:\/\/www.les-copywriters.com?el=forbes\">Copy Mastery<\/a>.\u00a0 <em>\u201cLe but, c&rsquo;est de r\u00e9pondre \u00e0 une demande insoutenable pour notre agence. Ainsi, nos apprenants obtiennent les outils et connaissances pour \u00e0 leur tour, accompagner les entreprises dans leur marketing. De notre c\u00f4t\u00e9, on n\u2019est plus oblig\u00e9 de refuser la demande et on peut absorber plus de clients en pla\u00e7ant nos \u00e9l\u00e8ves sur des missions\u201d<\/em><\/p>\n<p>Le succ\u00e8s est franc, en quelques ann\u00e9es, ils se placent leader sur leur march\u00e9 et accompagnent des milliers d\u2019\u00e9l\u00e8ves dans leur formation copywriting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On sait que les usages de l\u2019intelligence artificielle se multiplient, mais sans jamais voir concr\u00e8tement son impact sur le monde des entreprises. Faisons un zoom sur son utilisation marketing \u00e0 travers l\u2019incubateur Copy Mastery, sp\u00e9cialis\u00e9 dans la formation copywriting cr\u00e9\u00e9 par Benoit et Joseph. Comment se servir de l\u2019IA en copywriting ? \u201cLes entreprises qui [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":9790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[98],"tags":[],"class_list":{"0":"post-9780","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brandvoice"},"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":null,"auteur_traducteur":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copy Mastery - Ils exploitent l\u2019IA pour booster les ventes des entreprises sur internet | Forbes Belgique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forbes.be\/fr\/copy-mastery-ils-exploitent-lia-pour-booster-les-ventes-des-entreprises-sur-internet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copy Mastery - Ils exploitent l\u2019IA pour booster les ventes des entreprises sur internet | Forbes Belgique\" \/>\n<meta property=\"og:description\" content=\"On sait que les usages de l\u2019intelligence artificielle se multiplient, mais sans jamais voir concr\u00e8tement son impact sur le monde des entreprises. 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