{"id":12371,"date":"2025-12-16T07:00:51","date_gmt":"2025-12-16T06:00:51","guid":{"rendered":"https:\/\/www.forbes.be\/nl\/?p=12371"},"modified":"2026-02-24T18:59:44","modified_gmt":"2026-02-24T17:59:44","slug":"next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/nl\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\/","title":{"rendered":"Next-generation wealth: jonge ondernemers willen hun vermogen inzetten voor impact"},"content":{"rendered":"<p>Vermogen opbouwen anno 2025 ziet er anders uit dan pakweg twintig jaar geleden. De nieuwe generatie ondernemers denkt niet langer in termen van winst alleen, maar in waarde. Ze willen groeien, maar w\u00e9l op hun manier: duurzaam, bewust en met impact.<\/p>\n<p>Steeds meer jonge ondernemers, digitale pioniers en investeerders, vaak in hun dertiger of veertiger jaren, geven een nieuwe betekenis aan het begrip welvaart. Hun doel is niet enkel financi\u00eble zekerheid, maar ook maatschappelijke relevantie. Ze investeren in duurzame technologie, ondersteunen sociale projecten of bouwen structuren die verder reiken dan hun eigen generatie. Vermogen is voor hen geen eindpunt, maar een middel om iets teweeg te brengen.<\/p>\n<h2><strong>De financi\u00eble compagnon<\/strong><\/h2>\n<p>Die mentaliteitsverschuiving verandert ook de manier waarop met vermogen wordt omgegaan. Waar private banking vroeger vooral draaide om rendement en bescherming van kapitaal, staat vandaag visie centraal. Jonge ondernemers willen dat hun financi\u00eble keuzes hun waarden weerspiegelen. <a href=\"https:\/\/www.bnpparibasfortis.be\/nl\/public\/private-banking\" target=\"_blank\" rel=\"noopener\">BNP Paribas Fortis Private Banking<\/a> begrijpt die evolutie en sluit daar naadloos bij aan: als vertrouwde compagnon die helpt om vermogen te laten groeien \u00e9n betekenis te geven.<\/p>\n<h2><strong>Vermogen met visie<\/strong><\/h2>\n<p>Die nieuwe manier van denken vertaalt zich in concrete oplossingen. Denk aan duurzame investeringsfondsen, familiecharters of het integreren van ESG-criteria in beleggingsportefeuilles. De experten van <a href=\"https:\/\/www.bnpparibasfortis.be\/nl\/public\/private-banking\" target=\"_blank\" rel=\"noopener\">BNP Paribas Fortis Private Banking<\/a> helpen ondernemers hun vermogen zo te structureren dat het niet enkel rendeert, maar ook bijdraagt aan positieve verandering. Als onderdeel van de BNP Paribas Group, actief in 64 landen, beschikt de bank over internationale expertise die ondernemers ondersteunt bij elke stap, van vermogensbeheer tot investeringen over de grens.<\/p>\n<h2><strong>Snelle groei, nieuwe noden<\/strong><\/h2>\n<p>De groei van jonge ondernemingen verloopt vandaag sneller dan ooit. Een start-up kan binnen enkele jaren uitgroeien tot een internationale speler, met complexe fiscale, juridische en familiale vraagstukken tot gevolg. Dankzij het wereldwijde netwerk van BNP Paribas kunnen klanten rekenen op ge\u00efntegreerde, effici\u00ebnte en toekomstgerichte structuren die meegroeien met hun ambities. Uitbreiden van een techbedrijf naar de VS, het aankopen van vastgoed in Zuid-Europa of het opzetten van een impactfonds in Azi\u00eb? Zij zorgen voor een ge\u00efntegreerde, effici\u00ebnte en toekomstgerichte structuur.<\/p>\n<h2><strong>Een netwerk van gelijkgestemden<\/strong><\/h2>\n<p>Nog een andere reden waarom Belgische ondernemers in <a href=\"https:\/\/www.bnpparibasfortis.be\/nl\/public\/private-banking\" target=\"_blank\" rel=\"noopener\">BNP Paribas Fortis Private Banking<\/a>\u00a0 een partner kunnen vinden die niet alleen hun vermogen begrijpt, maar ook hun waarden deelt: ze helpen oprechte connecties te leggen. Jonge ondernemers willen leren van elkaar, samenwerken en investeren in projecten die ertoe doen. Binnen haar internationale netwerk brengt BNP Paribas Fortis Private Banking ondernemers, investeerders en vernieuwers samen tijdens evenementen in Belgi\u00eb en daarbuiten. Daar ontstaan idee\u00ebn, partnerschappen en relaties die even duurzaam zijn als de visie waarmee ze begonnen. Dat maakt hen niet alleen de ondernemers van vandaag, maar ook de vormgevers van een duurzamere toekomst.<\/p>\n<p>Dit artikel is opgesteld in nauwe samenwerking met <a href=\"https:\/\/www.bnpparibasfortis.be\/nl\/public\/private-banking\" target=\"_blank\" rel=\"noopener\">BNP Paribas Fortis<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vermogen opbouwen anno 2025 ziet er anders uit dan pakweg twintig jaar geleden. De nieuwe generatie ondernemers denkt niet langer in termen van winst alleen, maar in waarde. Ze willen groeien, maar w\u00e9l op hun manier: duurzaam, bewust en met impact. Steeds meer jonge ondernemers, digitale pioniers en investeerders, vaak in hun dertiger of veertiger [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[693],"tags":[],"class_list":["post-12371","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brandvoice"],"acf":[],"auteur_traducteur":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Next-generation wealth: jonge ondernemers willen hun vermogen inzetten voor impact | Forbes Belgi\u00eb<\/title>\n<meta name=\"description\" content=\"Waar private banking vroeger vooral draaide om rendement en bescherming van kapitaal, staat vandaag visie centraal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forbes.be\/nl\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Next-generation wealth: jonge ondernemers willen hun vermogen inzetten voor impact | Forbes Belgi\u00eb\" \/>\n<meta property=\"og:description\" content=\"Waar private banking vroeger vooral draaide om rendement en bescherming van kapitaal, staat vandaag visie centraal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.forbes.be\/nl\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"Forbes Belgi\u00eb\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/forbesbelgie\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-16T06:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T17:59:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2025\/11\/forbes-image-a-la-une-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BRANDVOICE | Sponsored Content\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"BRANDVOICE | Sponsored Content\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\\\/\"},\"author\":{\"name\":\"BRANDVOICE | Sponsored Content\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/#\\\/schema\\\/person\\\/5b9fff59188b938c243c0d1b8226bbce\"},\"headline\":\"Next-generation wealth: jonge ondernemers willen hun vermogen inzetten voor impact\",\"datePublished\":\"2025-12-16T06:00:51+00:00\",\"dateModified\":\"2026-02-24T17:59:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\\\/\"},\"wordCount\":475,\"publisher\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/forbes-image-a-la-une-3.jpg\",\"articleSection\":[\"Brandvoice\"],\"inLanguage\":\"nl-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\\\/\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\\\/\",\"name\":\"Next-generation wealth: jonge ondernemers willen hun vermogen inzetten voor impact | Forbes Belgi\u00eb\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/forbes-image-a-la-une-3.jpg\",\"datePublished\":\"2025-12-16T06:00:51+00:00\",\"dateModified\":\"2026-02-24T17:59:44+00:00\",\"description\":\"Waar private banking vroeger vooral draaide om rendement en bescherming van kapitaal, staat vandaag visie centraal.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\\\/#breadcrumb\"},\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.forbes.be\\\/nl\\\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-BE\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/forbes-image-a-la-une-3.jpg\",\"contentUrl\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/forbes-image-a-la-une-3.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Speaker BNP Paribas Fortis\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Next-generation wealth: jonge ondernemers willen hun vermogen inzetten voor impact\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/\",\"name\":\"Forbes Belgi\u00eb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/#organization\",\"name\":\"Forbes Belgi\u00eb\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-BE\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/forbes.be_.png\",\"contentUrl\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/forbes.be_.png\",\"width\":1200,\"height\":675,\"caption\":\"Forbes Belgi\u00eb\"},\"image\":{\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/forbesbelgie\",\"https:\\\/\\\/www.instagram.com\\\/Forbes_Belgium\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/forbes-belgium\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/#\\\/schema\\\/person\\\/5b9fff59188b938c243c0d1b8226bbce\",\"name\":\"BRANDVOICE | Sponsored Content\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-BE\",\"@id\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/forbes-thumb-150x150.jpg\",\"url\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/forbes-thumb-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/forbes-thumb-150x150.jpg\",\"caption\":\"BRANDVOICE | Sponsored Content\"},\"url\":\"https:\\\/\\\/www.forbes.be\\\/nl\\\/author\\\/partnerforbes-be\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Next-generation wealth: jonge ondernemers willen hun vermogen inzetten voor impact | Forbes Belgi\u00eb","description":"Waar private banking vroeger vooral draaide om rendement en bescherming van kapitaal, staat vandaag visie centraal.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.forbes.be\/nl\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\/","og_locale":"nl_BE","og_type":"article","og_title":"Next-generation wealth: jonge ondernemers willen hun vermogen inzetten voor impact | Forbes Belgi\u00eb","og_description":"Waar private banking vroeger vooral draaide om rendement en bescherming van kapitaal, staat vandaag visie centraal.","og_url":"https:\/\/www.forbes.be\/nl\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\/","og_site_name":"Forbes Belgi\u00eb","article_publisher":"https:\/\/www.facebook.com\/forbesbelgie","article_published_time":"2025-12-16T06:00:51+00:00","article_modified_time":"2026-02-24T17:59:44+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2025\/11\/forbes-image-a-la-une-3.jpg","type":"image\/jpeg"}],"author":"BRANDVOICE | Sponsored Content","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"BRANDVOICE | Sponsored Content","Geschatte leestijd":"3 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.forbes.be\/nl\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\/#article","isPartOf":{"@id":"https:\/\/www.forbes.be\/nl\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\/"},"author":{"name":"BRANDVOICE | Sponsored Content","@id":"https:\/\/www.forbes.be\/nl\/#\/schema\/person\/5b9fff59188b938c243c0d1b8226bbce"},"headline":"Next-generation wealth: jonge ondernemers willen hun vermogen inzetten voor impact","datePublished":"2025-12-16T06:00:51+00:00","dateModified":"2026-02-24T17:59:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.forbes.be\/nl\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\/"},"wordCount":475,"publisher":{"@id":"https:\/\/www.forbes.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.forbes.be\/nl\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\/#primaryimage"},"thumbnailUrl":"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2025\/11\/forbes-image-a-la-une-3.jpg","articleSection":["Brandvoice"],"inLanguage":"nl-BE"},{"@type":"WebPage","@id":"https:\/\/www.forbes.be\/nl\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\/","url":"https:\/\/www.forbes.be\/nl\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\/","name":"Next-generation wealth: jonge ondernemers willen hun vermogen inzetten voor impact | Forbes Belgi\u00eb","isPartOf":{"@id":"https:\/\/www.forbes.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.forbes.be\/nl\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\/#primaryimage"},"image":{"@id":"https:\/\/www.forbes.be\/nl\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\/#primaryimage"},"thumbnailUrl":"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2025\/11\/forbes-image-a-la-une-3.jpg","datePublished":"2025-12-16T06:00:51+00:00","dateModified":"2026-02-24T17:59:44+00:00","description":"Waar private banking vroeger vooral draaide om rendement en bescherming van kapitaal, staat vandaag visie centraal.","breadcrumb":{"@id":"https:\/\/www.forbes.be\/nl\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\/#breadcrumb"},"inLanguage":"nl-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.forbes.be\/nl\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\/"]}]},{"@type":"ImageObject","inLanguage":"nl-BE","@id":"https:\/\/www.forbes.be\/nl\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\/#primaryimage","url":"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2025\/11\/forbes-image-a-la-une-3.jpg","contentUrl":"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2025\/11\/forbes-image-a-la-une-3.jpg","width":1200,"height":628,"caption":"Speaker BNP Paribas Fortis"},{"@type":"BreadcrumbList","@id":"https:\/\/www.forbes.be\/nl\/next-generation-wealth-jonge-ondernemers-willen-hun-vermogen-inzetten-voor-impact\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.forbes.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Next-generation wealth: jonge ondernemers willen hun vermogen inzetten voor impact"}]},{"@type":"WebSite","@id":"https:\/\/www.forbes.be\/nl\/#website","url":"https:\/\/www.forbes.be\/nl\/","name":"Forbes Belgi\u00eb","description":"","publisher":{"@id":"https:\/\/www.forbes.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.forbes.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-BE"},{"@type":"Organization","@id":"https:\/\/www.forbes.be\/nl\/#organization","name":"Forbes Belgi\u00eb","url":"https:\/\/www.forbes.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-BE","@id":"https:\/\/www.forbes.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2024\/02\/forbes.be_.png","contentUrl":"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2024\/02\/forbes.be_.png","width":1200,"height":675,"caption":"Forbes Belgi\u00eb"},"image":{"@id":"https:\/\/www.forbes.be\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/forbesbelgie","https:\/\/www.instagram.com\/Forbes_Belgium","https:\/\/www.linkedin.com\/company\/forbes-belgium\/"]},{"@type":"Person","@id":"https:\/\/www.forbes.be\/nl\/#\/schema\/person\/5b9fff59188b938c243c0d1b8226bbce","name":"BRANDVOICE | Sponsored Content","image":{"@type":"ImageObject","inLanguage":"nl-BE","@id":"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2024\/01\/forbes-thumb-150x150.jpg","url":"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2024\/01\/forbes-thumb-150x150.jpg","contentUrl":"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2024\/01\/forbes-thumb-150x150.jpg","caption":"BRANDVOICE | Sponsored Content"},"url":"https:\/\/www.forbes.be\/nl\/author\/partnerforbes-be\/"}]}},"_links":{"self":[{"href":"https:\/\/www.forbes.be\/nl\/wp-json\/wp\/v2\/posts\/12371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forbes.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forbes.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forbes.be\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forbes.be\/nl\/wp-json\/wp\/v2\/comments?post=12371"}],"version-history":[{"count":2,"href":"https:\/\/www.forbes.be\/nl\/wp-json\/wp\/v2\/posts\/12371\/revisions"}],"predecessor-version":[{"id":12409,"href":"https:\/\/www.forbes.be\/nl\/wp-json\/wp\/v2\/posts\/12371\/revisions\/12409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forbes.be\/nl\/wp-json\/wp\/v2\/media\/12372"}],"wp:attachment":[{"href":"https:\/\/www.forbes.be\/nl\/wp-json\/wp\/v2\/media?parent=12371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forbes.be\/nl\/wp-json\/wp\/v2\/categories?post=12371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forbes.be\/nl\/wp-json\/wp\/v2\/tags?post=12371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}