{"id":15324,"date":"2026-06-26T10:00:54","date_gmt":"2026-06-26T08:00:54","guid":{"rendered":"https:\/\/www.forbes.be\/nl\/?p=15324"},"modified":"2026-06-25T11:23:59","modified_gmt":"2026-06-25T09:23:59","slug":"socialsky-de-referentie-in-social-first-marketing","status":"publish","type":"post","link":"https:\/\/www.forbes.be\/nl\/socialsky-de-referentie-in-social-first-marketing\/","title":{"rendered":"Socialsky: de referentie in social-first marketing"},"content":{"rendered":"<p><a href=\"https:\/\/www.socialsky.eu\/nl\" target=\"_blank\" rel=\"noopener\">Socialsky<\/a> werd in 2017 opgericht door Valentin Pliester, die vijf jaar later werd vervoegd door Fr\u00e9d\u00e9ric Van Damme. Al snel positioneerde het bedrijf zich als een van de meest dynamische <a href=\"https:\/\/www.socialsky.eu\/nl\" target=\"_blank\" rel=\"noopener\">social media<\/a> <a href=\"https:\/\/www.socialsky.eu\/nl\" target=\"_blank\" rel=\"noopener\">agentschappen<\/a> op de Belgische markt.<\/p>\n<p>Deze speler in digitale marketing vertrekt vanuit een onmiskenbare vaststelling: de social media feed is het nieuwe internet aan het worden. Met andere woorden: sociale media zijn d\u00e9 infrastructuur geworden voor de vindbaarheid, de overweging en de aankoop van merken. Het is hier waar consumenten merken ontdekken, inspiratie zoeken, zich informeren, idee\u00ebn delen en uitwisselen met communities &#8230; \u00e9n uiteindelijk hun aankoopbeslissingen bevestigen.<\/p>\n<div id='gallery-1' class='gallery galleryid-15324 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.forbes.be\/nl\/socialsky-de-referentie-in-social-first-marketing\/dsc09932\/'><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"870\" src=\"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09932-819x1024.jpeg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-15325\" srcset=\"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09932-819x1024.jpeg 819w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09932-240x300.jpeg 240w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09932-768x960.jpeg 768w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09932-1229x1536.jpeg 1229w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09932-1638x2048.jpeg 1638w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09932-696x870.jpeg 696w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09932-1068x1335.jpeg 1068w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09932-1920x2400.jpeg 1920w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09932-600x750.jpeg 600w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09932-scaled.jpeg 2048w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-15325'>\n\t\t\t\t\u00a9Socialsky\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.forbes.be\/nl\/socialsky-de-referentie-in-social-first-marketing\/dsc09975\/'><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"870\" src=\"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09975-819x1024.jpeg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-15326\" srcset=\"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09975-819x1024.jpeg 819w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09975-240x300.jpeg 240w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09975-768x960.jpeg 768w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09975-1229x1536.jpeg 1229w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09975-1638x2048.jpeg 1638w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09975-696x870.jpeg 696w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09975-1068x1335.jpeg 1068w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09975-1920x2400.jpeg 1920w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09975-600x750.jpeg 600w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dsc09975-scaled.jpeg 2048w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-15326'>\n\t\t\t\t\u00a9Socialsky\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.forbes.be\/nl\/socialsky-de-referentie-in-social-first-marketing\/dscf2302\/'><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"869\" src=\"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dscf2302-820x1024.jpeg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-15327\" srcset=\"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dscf2302-820x1024.jpeg 820w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dscf2302-240x300.jpeg 240w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dscf2302-768x959.jpeg 768w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dscf2302-1230x1536.jpeg 1230w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dscf2302-1640x2048.jpeg 1640w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dscf2302-696x869.jpeg 696w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dscf2302-1068x1333.jpeg 1068w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dscf2302-1920x2397.jpeg 1920w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/dscf2302-600x749.jpeg 600w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-15327'>\n\t\t\t\t\u00a9Socialsky\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h2>Het einde van websites?<\/h2>\n<p>Tegenwoordig zijn het de feeds die de aandacht van consumenten opeisen via TikTok, Instagram, YouTube of Linkedln. Daar vormen ze hun perceptie van merken. Vanuit die overtuiging defini\u00ebren de 40 medewerkers van <a href=\"https:\/\/www.socialsky.eu\/nl\" target=\"_blank\" rel=\"noopener\">socialsky<\/a>, actief in Belgi\u00eb en Frankrijk, de strategie van meer dan 60 merken en ondernemingen, wat het bedrijf in staat stelt sinds de oprichting jaarlijks met 50% te groeien. <a href=\"https:\/\/www.socialsky.eu\/nl\" target=\"_blank\" rel=\"noopener\">Socialsky<\/a> is veel meer dan zomaar een <a href=\"https:\/\/www.socialsky.eu\/nl\" target=\"_blank\" rel=\"noopener\">social media<\/a> bureau. Het helpt merken hun groei vorm te geven in een wereld waar de aandacht zich inmiddels op feeds richt. Dit doet het bureau door strategie, content, influencer marketing, creatie en media-amplificatie samen te brengen in \u00e9\u00e9n samenhangend social-first model.<\/p>\n<p>Met behulp van haar eigen methodologie, SOCIAL OS\u2122, helpt <a href=\"https:\/\/www.socialsky.eu\/nl\" target=\"_blank\" rel=\"noopener\">socialsky<\/a> merken zoals Basic-Fit, Delhaize en Equans aan een duurzame groei, door signalen vanuit de platformen te vertalen naar strategie, content en concrete acties. Alle medewerkers, met een gemiddelde leeftijd van 26 jaar, zijn digital natives met een flexibele denkwijze: een lineair model of een campagne met strikt afgebakende criteria bestaat niet. De feed leent zich tot onmiddellijke beslissingsanalyse en de reacties van het publiek bepalen wat moet worden versterkt, aangepast of stopgezet. Met 3,4 miljoen euro omzet in 2025, +50% jaarlijkse groei, 85% terugkerende inkomsten en 25% EBITDA, is het systeem gebaseerd op de observatie dat relevantie meetbaar is, en dat het tijdperk van beweringen voorbij is-opgeslokt in de matrix van reactiviteit.<\/p>\n<figure id=\"attachment_15328\" aria-describedby=\"caption-attachment-15328\" style=\"width: 696px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15328 size-large\" src=\"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/teampicture-819x1024.jpg\" alt=\"\" width=\"696\" height=\"870\" srcset=\"https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/teampicture-819x1024.jpg 819w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/teampicture-240x300.jpg 240w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/teampicture-768x960.jpg 768w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/teampicture-1229x1536.jpg 1229w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/teampicture-1638x2048.jpg 1638w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/teampicture-696x870.jpg 696w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/teampicture-1068x1335.jpg 1068w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/teampicture-1920x2400.jpg 1920w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/teampicture-600x750.jpg 600w, https:\/\/www.forbes.be\/nl\/wp-content\/uploads\/2026\/06\/teampicture-scaled.jpg 2048w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><figcaption id=\"caption-attachment-15328\" class=\"wp-caption-text\">\u00a9Socialsky<\/figcaption><\/figure>\n<div><span lang=\"FR-BE\">Dit artikel werd geschreven in nauwe samenwerking met <a href=\"https:\/\/www.socialsky.eu\/nl\" target=\"_blank\" rel=\"noopener\">socialsky<\/a>.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Socialsky werd in 2017 opgericht door Valentin Pliester, die vijf jaar later werd vervoegd door Fr\u00e9d\u00e9ric Van Damme. Al snel positioneerde het bedrijf zich als een van de meest dynamische social media agentschappen op de Belgische markt. Deze speler in digitale marketing vertrekt vanuit een onmiskenbare vaststelling: de social media feed is het nieuwe internet [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":15330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,693],"tags":[],"class_list":["post-15324","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualiteit","category-brandvoice"],"acf":[],"auteur_traducteur":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Socialsky: de referentie in social-first marketing | Forbes Belgi\u00eb<\/title>\n<meta name=\"description\" content=\"Socialsky, opgericht in 2017, heeft zich al snel geprofileerd als een van de meest dynamische socialemediabureaus op de Belgische markt.\" \/>\n<meta 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